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™	
  
Online advertising is broken.
Interruptive advertising… dynamic medium… illogical.
First there were Impressions and clicks


Now there are …       Keeps 	

       ™
Introducing AdKeeper

A Keep Button on every ad                TM
                                                                                 …and a Keeper to put them in.                TM



 As	
  users	
  browse	
  the	
  Internet,	
  a	
  Keep	
                        When	
  users	
  click	
  the	
  	
  	
  	
  	
  	
  ,	
  the	
  ad	
  is	
  seamlessly	
  copied	
  
 Bu(on	
  	
  	
  	
  	
  	
  	
  allows	
  them	
  to	
  con3nue	
  doing	
     into	
  their	
  very	
  own	
  Keeper,	
  a	
  dynamic,	
  personalized	
  
 what	
  they’re	
  doing	
  and	
  simply	
  save	
  ads	
                      and	
  private	
  web-­‐page	
  where	
  users	
  are	
  free	
  to	
  interact	
  
 for	
  later.	
                                                                 with	
  their	
  Kept	
  ads	
  on	
  their	
  own	
  3me	
  and	
  terms.	
  
Zero Friction 	

Consumer                                 Industry
	
                                       	
  
•      No	
  soCware	
                   •      Seamless	
  with	
  publishers	
  
•      No	
  downloads	
                 •      Seamless	
  with	
  ad-­‐servers	
  
•      No	
  browser	
  extensions	
     •      Seamless	
  with	
  networks	
  
•      No	
  plug-­‐ins	
                •      Seamless	
  with	
  exchanges	
  
•      No	
  pre-­‐registra3on	
         •      Good	
  for	
  everyone	
  




                          Click. Kept. Period.
The MoreSpot    ™




                    MoreSpot™	
  




KeepSpot™	
  
Why Keep?


                                                        “Ads	
  help	
  me	
  
          “Ads	
  help	
  me	
  	
  
                                                research	
  products	
  I’m	
  
          save	
  money.”	
  
                                                  in	
  the	
  market	
  for.”	
  




    “I	
  like	
  the	
  brand	
  and	
           “I	
  just	
  like	
  the	
  ad.”	
  
    want	
  to	
  know	
  more.”	
  


                            All ads ask for action.
                                 Action takes time.
        AdKeeper is “On My Time Advertising.”
 	
  


The Privacy Rule
   Any	
  ad	
  that’s	
  personal	
  in	
  nature	
  
 should	
  be	
  available	
  for	
  viewing	
  later. 	
  
                            	
  	
  

        Click. Kept. Period.



                                                              11"
 	
  


The Blind Alley Rule
    Any	
  ad	
  where	
  I’m	
  not	
  sure	
  what	
  
           happens	
  aCer	
  the	
  click	
    	
  
  should	
  be	
  available	
  for	
  viewing	
  later.  	
  
                            	
  	
  
         Click. Kept. Period.



                                                                12"
 	
  


The 10 Second Rule
    Any	
  ad	
  that	
  requires	
  more	
  than	
    	
  
     ten	
  seconds	
  of	
  engagement	
         	
  
  should	
  be	
  available	
  for	
  viewing	
  later.     	
  
                            	
  	
  
          Click. Kept. Period.



                                                                   13"
 	
  


The Every Ad Rule
  Every single ad on	
  the	
  Internet	
               	
  
     is	
  more	
  useful	
  if	
  it	
  offers	
  
                                              	
  
   the	
  chance	
  to	
  be	
  used	
  later.     	
  
                      	
  	
  

       Click. Kept. Period.



                                                               14"
Great for the entire Ecosystem



Consumers

•  Improved	
  user	
  experience	
  with	
  both	
  content	
  and	
  ads	
  
•  Ability	
  to	
  “3me	
  shiC”	
  engagement	
  with	
  adver3sing	
  	
  
•  More	
  respecLul	
  Internet	
  experience	
  
Great for the entire Ecosystem



Publishers

•  Improved	
  user	
  experience	
  with	
  both	
  content	
  and	
  ads	
  
•  Increased	
  visitor	
  dura3on,	
  page-­‐views	
  
•  Increased	
  spend	
  from	
  adver3sers	
  who	
  want	
  their	
  ads	
  Kept	
  
•  Alignment	
  with	
  movement	
  towards	
  respecLul	
  Internet	
  
Great for the entire Ecosystem



Advertisers

•  Establish	
  opt-­‐in	
  consumer	
  engagement	
  
• 	
  	
  	
  	
  Create	
  residual	
  value	
  for	
  ad	
  messaging	
  
• 	
  	
  	
  	
  Evaluate	
  engagement	
  through	
  Keep™	
  metrics	
  	
  
• 	
  	
  	
  	
  Addi3onal	
  reach	
  through	
  sharing	
  
	
  
	
  
	
  
	
  
AdKeeper Service: Intent to Use
Custom Breaks




       Q. How likely are you to use this new service?"
       Base: Total (1,600); Early Adopters (195); Value Maximizers (748); Upscale Users (73)"
IGNITION: AdKeeper presentation by Scott Kurnit

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IGNITION: AdKeeper presentation by Scott Kurnit

  • 3. Interruptive advertising… dynamic medium… illogical.
  • 4. First there were Impressions and clicks Now there are … Keeps ™
  • 5.
  • 6. Introducing AdKeeper A Keep Button on every ad TM …and a Keeper to put them in. TM As  users  browse  the  Internet,  a  Keep   When  users  click  the            ,  the  ad  is  seamlessly  copied   Bu(on              allows  them  to  con3nue  doing   into  their  very  own  Keeper,  a  dynamic,  personalized   what  they’re  doing  and  simply  save  ads   and  private  web-­‐page  where  users  are  free  to  interact   for  later.   with  their  Kept  ads  on  their  own  3me  and  terms.  
  • 7. Zero Friction Consumer Industry     •  No  soCware   •  Seamless  with  publishers   •  No  downloads   •  Seamless  with  ad-­‐servers   •  No  browser  extensions   •  Seamless  with  networks   •  No  plug-­‐ins   •  Seamless  with  exchanges   •  No  pre-­‐registra3on   •  Good  for  everyone   Click. Kept. Period.
  • 8.
  • 9. The MoreSpot ™ MoreSpot™   KeepSpot™  
  • 10. Why Keep? “Ads  help  me   “Ads  help  me     research  products  I’m   save  money.”   in  the  market  for.”   “I  like  the  brand  and   “I  just  like  the  ad.”   want  to  know  more.”   All ads ask for action. Action takes time. AdKeeper is “On My Time Advertising.”
  • 11.     The Privacy Rule Any  ad  that’s  personal  in  nature   should  be  available  for  viewing  later.       Click. Kept. Period. 11"
  • 12.     The Blind Alley Rule Any  ad  where  I’m  not  sure  what   happens  aCer  the  click     should  be  available  for  viewing  later.       Click. Kept. Period. 12"
  • 13.     The 10 Second Rule Any  ad  that  requires  more  than     ten  seconds  of  engagement     should  be  available  for  viewing  later.       Click. Kept. Period. 13"
  • 14.     The Every Ad Rule Every single ad on  the  Internet     is  more  useful  if  it  offers     the  chance  to  be  used  later.       Click. Kept. Period. 14"
  • 15. Great for the entire Ecosystem Consumers •  Improved  user  experience  with  both  content  and  ads   •  Ability  to  “3me  shiC”  engagement  with  adver3sing     •  More  respecLul  Internet  experience  
  • 16. Great for the entire Ecosystem Publishers •  Improved  user  experience  with  both  content  and  ads   •  Increased  visitor  dura3on,  page-­‐views   •  Increased  spend  from  adver3sers  who  want  their  ads  Kept   •  Alignment  with  movement  towards  respecLul  Internet  
  • 17. Great for the entire Ecosystem Advertisers •  Establish  opt-­‐in  consumer  engagement   •         Create  residual  value  for  ad  messaging   •         Evaluate  engagement  through  Keep™  metrics     •         Addi3onal  reach  through  sharing          
  • 18. AdKeeper Service: Intent to Use Custom Breaks Q. How likely are you to use this new service?" Base: Total (1,600); Early Adopters (195); Value Maximizers (748); Upscale Users (73)"