A brief overview of the power of social for accessing decision makers for sales professionals.

1. social for sales a primer

2. communications breakdown email social phone low visibility easy to ignore, delete spam filters impersonal typically-slow responses world they choose to inhabit no gatekeepers ego capital ever google yourself? lack of competition eas, direct contact difficult defenses up they have “scripts” too unpublished #s add more Flickr photo credit: samanthacelera

3. why make the effort? live where they live humanizing the value prop more channels = meaningful relationship share-of-mind

4. EMAILS Phone calls Deadlines Events REPORTS FAVORS Meetings COWORKERS (whitespace)

5. add dimensions you call… you send… you engage… Flickr photo credits: Selma90, DHDesign

6. social proof the influencer the comment the result

7. (blog comments get you on their radar) rare show your expertise tip: talk about their content, not our brand show your interest links build traffic

8. twitter: unparalleled access everyone on twitter… …checks @replies & retweets …reads DMs …checks which lists they’re on (Flickr photo credit: Jen_Mo)

9. top 4 twitter tips 1. be conversational 2. share good content (besides ours!) 3. rt it if you like it 4. add value (flickr photo credit: L*u*z*A*)

10. finding people on twitter usually as easy as Googling“first name last name twitter” Search for people at X company using TweepSearch Search for niche/industry lists with Listorious (flickr photo credit: caitlinburke)