Prnciples Of Marketing Final Presentation Ehab Etani IPAD 3 001
Arsene Wenger
1. Arsene Wenger
By Ihab Itani & Rafael Demetriou
“I believe the target of anything in life
should be to do it so well that it
becomes an art.”
2. Introduction
Nicknamed Le Professeur because of his studious
approach and encyclopedic knowledge of the world
game, Wenger possesses an Economics degree and can
speak seven languages.
Wenger won the Premier League and FA Cup double in
his first full season in North London.
He backed that up with another double in 2002
Created the team of ‘Invincibles’ that remained
unbeaten throughout the entire 2003-04 season and of
course won the league
One of the long serving managers along with Sir Alex,
Wenger has been in control of Arsenal since 1998.
3. Wenger’s Strategy
Wenger has made a name of himself over the years
of bringing in underachieving players at little cost
and turning them into superstars ( Henry, Anelka,
Fabregas, Van Persie).
Even though the players are young Wenger always
looks for quality.
Long-term thinking ( trying to balance Arsenal’s
financial situation).
Even though Arsenal sold big names to save up
money, Wenger always finds a way to have them
fighting for the top four (criticism).
.
4. Leadership and style
Wenger leadership style is geared towards
people development, and he achieves the
overall goal. He creates and provides
development opportunities for his players.
Creation of a unified team.
Leader of the club not just the team ( Uefa
Financial rules)
Wenger defines Arsenal ( Arsenal supporters
under the age of 20 don’t know Arsenal without
Wenger).
5. Taking over
Wenger forced Arsenal to upgrade their training facilities.
The medical facilities have been up graded as well. (
Equipment and more qualified staff).
"Arsene insists that everything is done to the second. He
times everything. If you are doing a certain exercise for 30
seconds, it is 30 seconds not a second more or less."
Strong diet restrictions. ( Heavy drinking and gambling)
Despatched “deadwood”.
One of his imminent projects was to make Arsenal the fore
front of youth- academy.
6. Style of play
Wenger likes to deploy 4-3-3 or 4-5-1 and he is a
strong believer in having a strong midfield that
holds plenty of possession.
His decisions are based on productivity, work
rate, ethical values, fitness, qualities.
7. Criticism
7 years without any silverware
Critics, fans, and former players growing
frustrated-calling for Wenger to either change his
strategies or walk out.