The telecom landscape is complicated enough, try educating a marketing team about the nuances of your business. There\'s no trying here - we get it because we\'ve learned it, shaped it, created it and lived it. With more than 40 years collective Public Relations and Marketing experience in the telecom industry, iMPR\'s team can help you shape your messages, communicate them efficiently and ensure that your target market gets it. www.imillerpr.com

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International Marketing & Public Relations
Solutions
Corporate Overview
2012

2. Overview
iMiller Public Relations (iMPR) is more than
just public relations, it’s a firm focused
on holistic international marketing, public
relations and business strategy solutions.
Our programs are developed to get your
business noticed and heard. Founded in
2011 by Ilissa Miller, a
telecommunications industry veteran,
iMPR offers industry insight to help propel
your messages, brand and products to the
next level.
International Marketing & Public Relations Solutions
www.imillerpr.com
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3. Founder
Ilissa Miller, CEO
With more than 15 years of experience in
telecom sales, marketing and product
development, Ilissa Miller brings a wealth of
experience and knowledge in the emerging
global telecommunications and technology
industries. She has implemented and
spearheaded many global product and marketing
campaigns including international private line
and networks, IP transit, peering, IPVPN, hosted
PBX, cloud computing, Ethernet, managed
services, colocation/data center products and
solutions.
International Marketing & Public Relations Solutions
www.imillerpr.com
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4. Featured Team Members
Stephanie Williams, Director of Marketing
Stephanie Williams brings more than 11 years of experience in Marketing and Sales Support to
iMPR. Prior to joining iMPR, Stephanie was the Manager of Marketing Communications at Sidera
Networks where she was responsible for implementing and managing the strategy and daily
operations of all Marketing Communications projects, as well as, providing overall input into the
tactical and strategic operations of the Marketing Department. Additionally, Stephanie supported
the Sales Team in their efforts. Twice, Stephanie successfully rebranded Sidera Networks from its
prior companies – NEON Communications and RCN Metro Optical Networks. Prior to her work in
Marketing, Stephanie was Executive Assistant to the CEO at NEON Communications where she
proactively supported the CEO, Executive Chairman and CFO. Mrs. Williams holds an Associate of
Science degree in Business from Becker College.
Rita Nolan, Media Relations Manager
Rita Nolan joins iMPR with 11 years of marketing, communications and events experience behind
her. In her most recent role with Nemertes Research, one of the country’s top IT analyst firms,
she was in charge of promoting the Nemertes brand and products, managing the firm’s
conference participation and nurturing relationships with the media. Prior to Nemertes, she led
the marketing efforts of a national retail-electronics distributor and marketed international
exhibitions on behalf of a German conference organizer. Rita holds a bachelor’s degree in liberal
arts and sciences from the University of Illinois, with a concentration in international business.
International Marketing & Public Relations Solutions
www.imillerpr.com
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5. Featured Team Members
Elissa Jane Mastel
Social Media Strategist
In her role at iMPR, Elissa Jane ‘EJ’ is responsible for providing integrated eMarketing
and online publicity for iMPR’s growing client list. Clients can expect increased online
discussions, effective inbound and outbound marketing activities and an instinctive
hands on personal approach to their social media campaigns. As a proven social
media marketer who gets results, her intention is to compliment the team’s work in
growing visibility for all of our featured clients. EJ holds a Bachelors Degree in
Communications from Boston University.
.
Combined, the iMPR team has over 40 years in Telecom Marketing and
Public Relations Experience. The team is supported by a talented
group of project managers, coordinators, researchers, designers and
partners that provide an ongoing, fresh perspective to Telecom/IT
Marketing practices.
International Marketing & Public Relations Solutions
www.imillerpr.com
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6. Philosophy
“Public relations helps an
organization and its publics
adapt mutually to each
other.”
- Public Relations Society of America
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Knowledge & Experience
With a pulse on the market,
we interpret industry
trends to provide effective
counsel to executives.
International Marketing & Public Relations Solutions
www.imillerpr.com
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7. Comprehensive Program
Management
Knowledge + Experience = Success for iMPR Clients
International Marketing & Public Relations Solutions
www.imillerpr.com
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8. Outreach Methodology
Broad Reach
• Wired Services
• Electronic Services
Targeted Reach
• Industry Media, Analysts, Contacts
• Direct Posting
• Vertical Media, Analysts, Contacts
Social Media
• Influencers
1,000’s of Analysts & Journalists
• Decision Makers
• 100,000+ growing
International Marketing & Public Relations Solutions
www.imillerpr.com
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9. Social Media = PR 2.0
tent
the r con ses via
d 79% o ws relea
ts an eive ne
jour nalis rec c
% of prefer to
• 9 4 o r s Publi
age with
c r ea t s Eng h Social
emai
l
encer g
ita l Influ als Throu
f Dig io n
• 7 0% o s Profess
io n
R ela t
Medi
a
a?
Medi
ocial
use S ies
unity
Why r omm
re sto our c
• Sha ect with y and
n r hip
• Con our b t leaders
age y h
• Man ish thoug ps
bl shi
• Esta relation ges heard
ld a @IlissaNYC – 1,584 followers
• Bui our mess @iMillerPR – 4.097 followers
y
• Get @TelecomNewsRoom – 1,326 followers
International Marketing & Public Relations Solutions
www.imillerpr.com
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10. Clients & Media Partners
Clients
Media Partners
YOUR LOGO
HERE!
and more...
International Marketing & Public Relations Solutions
www.imillerpr.com
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11. Public Relations Services
• Press Release Strategy, Writing, and Distribution
• Social Media Strategy and Program Management
• Management of Roundtable Strategy Sessions
• Marketing and Communications Plans
• Article Writing and Placements
• Media Outreach and Coverage
• Analyst/Media Road Shows
• Speaking Opportunities
• Award Submissions
• Media Training
• Copy editing
• White Papers
• Newsletters
International Marketing & Public Relations Solutions
www.imillerpr.com
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12. Marketing Services
• Conference and trade show strategy
• Comprehensive Marketing Plans
• Video Scripting and Production
• Conference management
• eMail Campaigns
• Presentations
• Sell Sheets
• Brochures
• Webinars
• Surveys
International Marketing & Public Relations Solutions
www.imillerpr.com
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13. Product Marketing &
Sales Support
Product Marketing
• Competitive Analysis
• Process Documentation
• Product Messaging
Product
Process
Sales Support
• Program Development
• Lead Generation
• Proposal Creation & Management
• RFP Support
Manage
Implement
• Electronic Sales Campaigns
International Marketing & Public Relations Solutions
www.imillerpr.com
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14. The iMPR Difference
ü 20+ years building relationships with key journalists and analysts
ü Industry experience coupled with market intelligence
ü Extensive experience attending and managing trade show
participation
ü Event management prowess
ü Leader in social media program development
ü Product and channel marketing implementation
ü Sales support through RFP management
ü Business Development acumen
ü Proven
International Marketing & Public Relations Solutions
www.imillerpr.com
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15. Creative
International Marketing & Public Relations Solutions
www.imillerpr.com
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16.
Thank you.
Portfolio & References Available
www.imillerpr.com
Email: ilissa@imillerpr.com
International Marketing & Public Relations Solutions
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