17. Ambassadors are
overloaded with intensive
tasks (writing stories,
creating movies, …).
!
Asking them to just seed
your (brand) message is
the easiest form of
ambassadorship.
!
Yet it is highly effective
!
23. In practice
Trigger
Employees
Timing
Roll-out
define your
„social objects”
Identify
Social
objects
define a
frequency
!
ambassador
segmentation &
planning
think about a
community
manager
!
install your
tool-set
belonging
pride
Clients, fans,…
exclusivity
status
rewards
24. In practice
Trigger
Employees
Timing
Roll-out
define your
„social objects”
Identify
Social
objects
define a
frequency
!
seeder
segmentation &
planning
think about a
community
manager
!
install your
tool-set
belonging
pride
Clients, fans,…
exclusivity
status
rewards
1. Social Audit
2. Seeding calendar
3. Social Seeder
25. http://www.socialseeder.com
Invitation email.
A selected group of
ambassadors gets an email,
inviting them to participate in a
specific seeding campaign.
!
Landing page.
The link in the email leads to a
landing page. There, people can
choose on which platform they
want to seed the message. They
are free to participate and are
free to seed the message on one
or multiple platforms.
!
Seeding.
People can add a personal note
and the message is posted to the
platform of choice. In the
backend, conversion is tracked
in a live dashboard.
26. Measuring the impact
Live tracking
the full impact
of the seeding
campaign, per
seeder, per
social
network, ...
33. Thomas Van den Elzen - Community Manager
„With each seeding campaign we easily
reached extra traffic of over 800 people to
our website. On top of our normal traffic of
that day. ”
37. Our Field of Activities
Online
Mobile
Social
Future
Marcomm
!
Digital Transformation Modeling:
Digital impact on traditional communication, media, business, ...