Inbound marketing is a form of content marketing which promotes your company or your organization through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media marketing, and other forms which serve to bring customers closer to your brand, where they want to be.

1. SOCIAL MEDIA
MARKETING
SEO
Search Engine Optimization encompasses a wide variety of
techniques in which your website can be better tracked and
displayed by Google (the largest search engine). Through
comprehensive management your site can have the largest
chance of succeeding.
(888) 870-3181
/VASEOExpert
www.virginiaseo.org
info@virginiaseo.org
CONTENT
GENERATION
/company/virginia-seo
With the recent Google algorithm changes,
content generation, publishing, and blogging
are the keys to ranking a site and driving
traffic. Through careful management, your
business can reap the benefits of constant
content.
Social Media Marketing is an important part of any business,
large or small. As social media develops, businesses are finding
new and innovative ways in which to sell products and attract
customers. Can you afford to ignore a possible revenue stream?
VIRGINIA SEO

2. Why Your Business Needs to Consider Inbound
Marketing
virginiaseo.org /blog/business-needs-consider-inbound-marketing/
Chris Dill
Why Inbound Marketing?
Inbound marketing is a f orm of content marketing which promotes your company or your
organization through blogs, podcasts, video, eBooks, newsletters, whitepapers, SEO, social media
marketing, and other f orms which serve to bring customers closer to your brand, where they want to
be. Basically, inbound marketing makes the brand easy to f ound and brings customers to your
website by producing interesting content. In opposition, outbound marketing represents all the f orms
of paid marketing, such as TV advertisement, radio, direct paper mail, spam, sales f lyers,
telemarketing and traditional advertising.
Now, why should you consider inbound marketing f or your business? The traditional marketing
methods are f undamental f or any campaign. They were ef f ective f or years – they worked and got
results. So why do you need a change? The customers are asking f or it. There is a new type of
customers on the market, the connected customers, and traditional marketing methods don’t work
f or them. They are more f ocused on digital media, they are avoiding banners and every other type of
advertising on the webpages and they talk to brands through social media.
Nowadays, smartphones and mobile device became really

3. 15-informative-2012-marketing-
Nowadays, smartphones and mobile device became really
popular and customers have the power to research products
and services bef ore they even reached to your business. That
is why you need to f ind and interact with your customers on
the platf orms they usual use.
How does inbound marketing work?
The principle of inbound marketing is to create quality content
that will attract exactly the people interested in your
product/service to your website. The customers will come to
you naturally because they are interested in what you can
of f er. Inbound marketing is a combination of quality content,
SEO techniques and social media, which helps you to f ind
people that look f or your product at the right time.
Steps To Inbound Marketing Success
Inbound marketing has f our simple steps, in which strangers
are transf ormed in promoters of your product:
1. At the beginning, strangers are searching f or some
content on the web. The most used platf orms are the
social media ones. You can attract these people by having
quality content on your website and promoting it on
dif f erent blogs or other online channels.
2. The visitors of your website will interact with your brand
through dif f erent f orms and calls-to-action. In this step,
you have to convert them f rom visitors into leads by
gathering their contact inf ormation or at least their e-mail
addresses.
3. If you already attracted visitors and converted them into
leads, it is the right time to transf orm them into customers.
It is the moment when people get close to your business.
Send them important and relevant inf ormation through e-
mails, and post it on social media platf orms.
4. In this last step, you need to delight your customers
through some special tools: events, social inbox and smart
content. Now it’s time to convert them f rom customers to
promoters. If you manage to do that, they will bring other
customers to you; we all know that mouth-to-mouth
advertising works best.
As you can see, inbound marketing connects you with your
customers and its results are much more impressive that the
outbound ones. It is like a lif ecycle marketing method and the
stages that people are involved helps you to connect to people
more than any other method. Inbound marketing needs
personalization, but once you got people as your customers,
they will be yours f or a long time.

4. infographics
Inf ographic Credit: Sourced f rom 15 Inf ormative 2012 Marketing Inf ographics by Pamorama. Created
by Hightable.com
About
Latest Posts
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Chris Dill
SEO Expert at Virginia SEO
Christopher Dill is a Christian entrepreneur who loves web design, marketing, and
anything on a computer. He is the creator and author of The Dill Design, a local Virginia web design
company. He also runs Virginia SEO, which is a SEO and inbound marketing company. Chris is
currently f inishing up his Master of Inf ormation Systems at University of Phoenix, and works by day
as a Senior Network Engineer.