I conducted a “Facebook For The Tourism Industry” workshop on Wednesday 5 June 2013 for the Wyndham Tourism Association. The workshop provided loads of valuable tips on: - The difference between a Facebook Page, Profile and Groups; - How to build your Facebook Page and your brand using Facebook; - How to connect with your ideal audience; - How to engage with your community; - Tips for monitoring your Page; - Measuring your success; - How Facebook Ads can assist in achieving your overall business goals using Facebook; - The importance of developing a Facebook strategy; - How Facebook should fit into your overall social media marketing mix and sales conversion process; and - Tips for implementing your Facebook strategy. http://impactiv8.com.au/social-media-presentations/facebook-for-the-tourism-industry-wyndham-2013/