The document summarizes an upcoming social media summit in Afghanistan called ASMS 2013. The two-day summit will bring together over 200 social media users from across Afghanistan's 34 provinces. It aims to highlight innovative uses of social media in Afghanistan, increase participants' social media skills, and create a community of Afghan social media users. After the summit, five follow-up workshops will be held in various provinces. The summit is being organized by a partnership between an Afghan social enterprise, media groups, and with support from the U.S. Embassy in Kabul. Sponsorship opportunities and benefits are outlined for companies interested in supporting the event.

1. ASMS 2013
Afghanistan’s First Annual
National Social Media Summit
Sponsorship Opportunities

2. AFGHAN YOUTH HAVE...
A HUNGER TO BE HEARD
A STRONG VOICE
and LOTS TO SAY

3. ASMS 2013
will amplify Afghan voices on social media
through a two-day national summit and
follow-on training in 5 provinces by providing
the networks, tools, and support to turbo-
charge Afghan social media use for positive
social change.

4. WHY THIS MATTERS
In a country where over 68% of the population is under
25 and 40% under 15, engaging the youth in civic
participation and the public sphere will be key to
reinvigorating Afghanistan.
With the widespread popularity of Facebook and
Youtube, expanding 3G coverage, and the proliferation of
mobile phones, reaching youth where they already hang
out - social media - makes sense.

5. WHY NOW
The 2014 presidential elections are fast-
approaching, making the need for a well-informed
and engaged youth timely. Through social media
empowerment, ASMS aims to:
•Promote transparency and accountability,
•Increase voter turn-out,
•Encourage public debate around key issues.

6. ASMS 2013: THE BASICS
Dates: Sept 22-23, 2013*
Location: The International Center of Women’s Economic
Development (ICAWED) at American University of Afghanistan
Kabul, Afghanistan
Participants: 200+ social media users from all 34 provinces
Goals:
•Highlight innovative case studies of social media use in
Afghanistan
•Increase social media skills for participants
•Create a strong community of Afghan social media users
Follow-up: After the summit, we will hold 1-day workshops in
Herat, Jalalabad, Mazar-e-Sharif, Kandahar, and Parwan.

7. •
Participatory Technology: Social Media and
Civic Engagement
o Social Media and Government Transparency
o Civic Responsibility Online and Off
o Social Media, Youth, and Civic Participation:
Keynote Speech by Ashraf Ghani
o Forecast: Social Media and the 2014
Elections
•
Building Social Movements
o The Rise of Internet Activism
o Beyond Aid: Crowd-funding Your Projects
o Make Me Laugh: The Role of Humor in
Movement Building
o Creative Activism: Culture Jamming,
GeoBombing, And Other Tactics
•
New Media, New Afghanistan
o Remaking Identity in a Digital World
o All Journalists Now? Media in the Social
Media Age
o Women 2.0: The Female Factor in the Digital
World
o Preparing for the Digital Age: Jobs and the
Information Economy
o Bridging the Offline-Online Divide
o The Way Forward: Creating a Social Media
Culture in Afghanistan
•
Innovation, Mobile, and Emerging
Technologies
o Look Around You: The Power of Maps on
the Social Web
o Crowd-Sourcing Solutions: Using Social
Media to Create a Better Afghanistan
o Wiki My World: Online Collaboration using
Open Source Technology
o
What’s the big deal with big data?
o
“Dumb phones” can be smart too: SMS
and IVR-based social networking
•
Skills-Building Practicums
o Visual storytelling through Pinterest,
Instagram, and Flickr
o Collaborative Mapping with OpenStreetMap
o Online Privacy and Digital Security
o Follow-up workshop: Culture Jamming,
GeoBombing, And Other Tactics
o Follow-up workshop: Big Data and
Innovation
ASMS 2013 TENTATIVE AGENDA
WHAT HAVE WE MISSED?

8. •Produce a Summit report featuring conference
proceedings, as well as insights - available
exclusively to sponsors - on technology, social
media, and opinions from 300 of Afghanistan’s
youth.
•Hold 5 provincial social media training sessions for
new users to expand the user-base of social
media in country.
• Designate a community manager from summit
attendees to ensure that the conversations started
at ASMS will continue virtually via a thriving social
media community.
•Create a volunteer-led committee to start planning
for ASMS 2014.
AFTER THE NATIONAL SUMMIT, WE
WILL...

9. WHO IS THIS “WE” YOU SPEAK OF?
THE ASMS TEAM IS MADE UP OF ENTREPRENEURS | CHANGE-MAKERS |
SOCIAL MEDIA ENTHUSIASTS | MEDIA PROS | AND PUBLIC DIPLOMACY
SPECIALISTS COMMITTED TO AFGHANISTAN, FOR THE LONG HAUL.

10. WE REPRESENT A PUBLIC-PRIVATE
PARTNERSHIP BETWEEN...
IMPASSION AFGHANISTAN
A proud Afghan social enterprise, Impassion Afghanistan is Afghanistan’s first social
media agency. We combine experience in media, communications, and technology
with local and cultural expertise to create innovative, technology-based
communications campaigns and data collection plans to help government, business,
and communities engage in a networked world.
THE KILLID GROUP and the Independent Media Consortium
The Killid Group is the largest non-commercial media group in Afghanistan dedicated to
one main concept: Afghan ownership of Afghanistan’s media processes. Meanwhile, our
affiliated Independent Media Consortium, co-founded by TKG, Saba Media Organization,
and Pahjwok Aghan News, has national coverage and reach in all 34 provinces.
WITH THE SUPPORT OF
Afghanistan
U.S. Embassy Kabul - Public Affairs Section
The U.S. Embassy Public Affairs Section will provide limited grant funding to implement
the Summit and follow-on provincial training for the 9-month project.
AND

11. OUR TEAM HAS EXTENSIVE AND PROVEN
TRACK RECORD IN AFGHANISTAN.
We have worked for,
collaborated with,
and launched some
of Afghanistan’s
most forward-
thinking initiatives.
And as a result, our
work and writing
has been featured
in a variety of
online, TV, and print
media.

12. BUT WE NEED YOUR HELP.
ASMS is looking for partners who believe in
the transformative power of social media and
mobile technology to
• Contribute to Summit and training costs
• Provide in-kind services and/or donations
• Help us design basically the best event
ever.

13. WHAT’S IN IT FOR YOU?
IN ADDITION TO WARM AND FUZZY FEELINGS THAT COME WITH EMPOWERING AFGAN
YOUTH, ASMS SPONSORSHIP ALSO COMES WITH SOME TANGIBLE BENEFITS...

14. The Afghanistan Social Media Summit is an
opportunity to integrate your brand into a
ground-breaking two-day experience with a
captive Afghan audience that cares deeply
about tech, social media, and civic engagement
- and get some great national and international
press while you’re at it.
By partnering with ASMS, you will have the
unique opportunity to engage with Afghanistan’s
emerging digerati of influencers, activists, early
adopters, and young leaders.

15. To cater to different sponsor needs, as well as the
financial requirements of the conference, the
ASMS team has created three types of
sponsorships:
1. Tiered sponsorship packages
2. Individual sponsorship options
3. In-Kind Partnerships
SPONSORSHIP BENEFITS

16. TIERED SPONSORSHIP PACKAGES
Description Platinum
(1 Only)
Gold
(2 Only)
Silver
(3 only)
Bronze
(4 only)
PRE-CONFERENCE MARKETING
Exclusivity: no competing companies offered sponsorship X
Brand Tab on ASMS Facebook fan page X
Video interview on brand usage of social media shared on social media platforms X X X
Brand feature (text) on conference website X X X X
Brand logo on all print conference materials X X X X
Brand logo on e-mail newsletters X X
Exclusive and proprietary survey for event participants, custom-tailored to each brand X X
CONFERENCE
Keynote Speaker X
Branded lounge area X
Option of sponsored break-out sessions (1 per sponsor) X X X
Exhibition Booth X X X X
Inserts in the Participant Gift Bag X X X X
VIP Parking X X X X
All Access VIP Conference Passes 4 3 2 2
POST-CONFERENCE
Exclusive insights report on social media and mobile technology use in Afghanistan,
available only to sponsors
X X X X
Continued monthly mentions of brand on Facebook and Twitter X X X X
Guest blog post on ASMS blog X X X
Branded social media contests to create user generated content X X

17. INDIVIDUAL SPONSORSHIP OPTIONS
Description
SOCIAL MEDIA AWARDS SPONSORSHIP (max: 1)
Naming rights to “First Annual Afghanistan Social Media Awards” (i.e. The First Annual [Company Name Here] Afghanistan Social Media
Awards” which will highlight the best social media use in Afghanistan in categories including “Best Crowdfunding Campaign”, “Best
Business Use of Social Media”, “Best Social Media Activism”, etc. We anticipate that there will be a large amount of user-generated
content around the awards, as social media users will be able to nominate themselves and their peers; campaign; and vote. As a result the
sponsor’s brand name will be widely shared.
Additionally, the Social Media Awards will have its own page on the ASMS website, and will be promoted heavily throughout social media
as well as the press through our media partners.
In addition, the Social Media Awards Sponsor will receive all of the benefits of gold sponsorship.
ROOM SPONSORSHIP (max: 20)
Company name and logo featured on room signage, conference map, and brochure information. Company-provided banner will be
prominently displayed in the session room throughout the summit.
EXHIBITION TABLE (2m width x 1 m depth)
One exhibition table in main lobby/exhibition area.
EXHIBITION BOOTHS (2m width x 2m depth)
One exhibition booth in main lobby/exhibition area.
SOCIAL MEDIA CONTEST/CHALLENGE (max: 3)
After the social media summit, ASMS staff will run a social media contest/challenge for a different sponsor every 2 months designed in
conjunction with the sponsor to create user-generated content and “free advertising” for your brand.

18. IN-KIND PARTNERSHIPS
TECHNOLOGY PARTNERS
Technology partners will supply the technology, whether web-based or physical infrastructure, that will run the conference free of cost in
exchange for having its company logo, profile, and other marketing collateral prominently displayed on:
•Our sponsorship page
•A special Facebook tab for “Recommended Technology Tools”
•Relevant social media posts provided by the partner
•Distribution of promotional materials, gift items (provided by the company), and demos (provided by the company) at the conference.
Translation will be provided as required.
MEDIA PARTNERS
Due to limited space at the event, only confirmed media partners will be invited to attend and cover ASMS. ASMS and Media Partners will
work out agreements for reciprocal content distribution, ad placements, and other promotional activities. In return, Media Partners will be
prominently displayed on:
•Our sponsorship page as “Media Partners”
•A special Facebook tab featuring all media partners
•Promotion of relevant stories from Media Partner on our social media channels, website, blog, and e-mail newsletters, clearly
indicating the status of Media Partner.
•Distribution of paper copies of Media Partner’s media materials ( to be provided by media organization) and/or promotional materials
at the conference, translated as required.

19. If you are as
impassioned as we are
about meeting the needs
of a rising generation of
Afghan leaders, let’s talk
about how we can
partner to bring ASMS to
life.
Eileen Guo, Project Director
EMAIL: eileen@impassion.af
Afghanistan