Join Impinj and Confidex as we discuss the critical components and benefits of AVI, and how Confidex’s new AVI products, powered by Impinj Monza 4E RFID tag chips, are enabling exciting, real-world applications such as toll collection, access control, and fleet management using passive RFID technology.

1. Automatic Vehicle Identification
using Passive RFID
Featuring:
October 2012

2. Today’s Presenters & Agenda
Impinj RFID
• Introduction to Impinj
• AVI Trends & Standards
• Maximizing Performance
Tracy Hillstrom
Sr. Product Line Manager Confidex
Impinj, Inc.
• Introduction to Confidex
• What is an Intelligent Transportation System
• Automatic Vehicle Identification Technologies
• Why Passive RFID is the Better Choice
• Confidex AVI Product Overview
• AVI Use Case Scenario
Bill Compitello Questions & Answer Session
Director of Sales
Confidex Ltd.
October 2012

3. About Impinj, Inc.
Leading provider of UHF RFID
solutions for identifying, locating,
and authenticating items
•Innovative product portfolio
– Tag chips
– Reader chips
– Readers & Antennas
•Enabling numerous industries
– Retail
– Pharmaceutical
– Food and beverage
– Consumer electronics
– Manufacturing/Logistics
October 2012

4. AVI Trends & Standards
• Passive UHF RFID standards
– Circa 2000
• ISO/EAN/UCC vs. Auto-ID Center
• Manufacturers proprietary solutions
• Walmart mandates
– Gen2 standard development 2003-2004
• Passive UHF classified as Gen2 Class 1
– ISO harmonized with 18000-6
• Benefits of Gen 2 RFID technology
– Global interoperability
– Open standard
– Built to perform (fast, reliable, memory options)
– Encourages innovation
– Small chip size
• How Gen 2 is used with vehicle tagging
– Tolling
• Dominated by proprietary solutions
• Toll operators want Gen 2
– Access control
– Asset tracking / fleet management
October 2012

5. Maximizing RFID Performance
Top 5 Ways to Vehicle Tagging Success
5. New to RFID…get expert assistance
4. Deploy proven reader technology
3. Be efficient in delivering power to the tag
2. Consider redundancy for tough RF conditions
1. Choose the right tag for the job
October 2012

6. About Confidex
• Leading supplier of high-performing RFID tag solutions and
services to make supply chains, transactions and
authentication of goods and people more efficient and
secure.
• Confidex Products and Services
– UHF RFID Hard Tags & Special Labels
– Personalization Services
– Contactless Tickets
– NFC Tags & Labels
• RFID for Challenging Applications
– Industrial Asset Management
– Returnable Transit Item Management
– IT & Telecom Asset Management
– Contactless Ticketing
– Automatic Vehicle Identification (AVI)
October 2012

7. What is an Intelligent Transportation System?
• “Intelligent Transport Systems (ITS) are advanced applications which aim to provide innovative
services relating to different modes of transport and traffic management and enable various
users to be better informed and make safer, more coordinated, and ‘smarter’ use of transport
networks.” (source: Wikipedia)
• Motivation to utilize ITS:
1. Traffic congestion is reducing efficiency of transportation infrastructure
• Congestion is causing increased travel time, air pollution and fuel consumption
1. Better utilization of transportation infrastructure
• Previous focus has been on building capacity.
• Affects people’s behavior (reducing peak capacity need, usage of public transportation)
• Better information services
1. Usage based pricing
• Road toll collection, congestion pricing, pollution based pricing.
1. Safety
• Variable speed limits, information displays, etc.
1. Homeland security and control
• Locating drivers with suspended licenses or no insurance, to finding stolen vehicles, etc.
October 2012

8. Automatic Vehicle Identification
• Automatic vehicle identification is essential part of any ITS
application dealing with vehicles.
• Main market for AVI is ITS applications, but Confidex AVI AVI
products can be also used in other applications such as:
– Parking permit application ITS
– Fleet management
– Industrial vehicle identification system
• AVI technologies
– Inductive loop (can only detect, not identify)
– Video vehicle detection
– Sensing technologies like RFID
October 2012

9. AVI Technologies: outside passive UHF RFID
• Video vehicle identification
– Fairly complicated with multiple stage algorithms
– Poor image resolution, blurry images (motion blur), poor
lighting, shadows, dirt on plate, vanity plates, etc.
– Video vehicle identification study reported 92.6%
recognition accuracy.
• Dedicated Short Range Communication (DSRC) at
5.8GHz
– Used widely in Electronic Toll Collection (ETC)
– Europe (directive 2004/52/EC requirement), Japan,
Norway, Singapore, Australia, Chile, Ireland, etc..
– Communication range up to 10m
– Systems usually proprietary (no standards)
– Battery life time ~5-7 years
October 2012

10. AVI technologies: Passive UHF RFID
Low transponder price allows versatile services for
consumer (annual contract, limited use, single use)
Well standardized system components. Not locked to a
single supplier.
Tag form factor allows use of vending machines and final
customization on site when needed
No batteries to replace
Requires cameras for enforcement
October 2012

11. Confidex AVI Product Family
• Taxation
• Road toll
• Access control
• Parking permit
• Fleet mgmt
• Traffic mgmt
• Vehicle
registration
• Insurance
• Confidex offers dedicated products to meet document
requirements for large scale Automatic Vehicle verification
• License plate
Identification and License Plate registration solutions.
authentication
and control
October 2012

12. Confidex AVI Product Family
Confidex Windshield Label™ Confidex License Plate Tag™
• Attached on windshield with adhesive • Attached on license plate with adhesive and
backside rivet
• Impinj Monza4E • Impinj Monza4E
• Read range up to 8m • Read range up to 8m
• Various personalization options incl. Color • Various personalization options incl. Laser
printing and encoding marking, tampo printing and encoding
• Printable & encodable with standard RFID • Low profile design
printers, delivered on reel
• Tamper-evident, non-transferable
 BAP Windshield Label in development
October 2012

13. RFID Border Checkpost project
Maharashtra, India
USE CASE
•Automated identification of heavy traffic vehicles and
instant access to the vehicle data at the border
checkposts
•Personalized Confidex Windshield Labels™ in use
•Project partners:
– Maharashtra Border Check Post Network Limited
(Sadbhav Engineering)
– HCL Infosystems
– Rajkamal Barscan
– Confidex
October 2012

14. RFID Border Checkpost project
Maharashtra, India
BACKGROUND
•Maharashtra is India’s capital state
•The main roads from North to South India pass through
Maharashtra resulting in heavy commercial traffic
•In the past the border formalities process was all manual:
– Border officials are reviewing tax, insurance, permit, pollution and driver
data and making the decisions
– Long queues for clearance
© Confidex 2012
October 2012

15. RFID Border Checkpost project
Maharashtra, India
SOLUTION
•Maharashtra state‘s 22 border crossing
stations will have new and fully integrated
checkpoint infrastructure
– The major checkpoints have several access lines,
handling stations, employee apartments, parking
premises, shopping areas…
•The new border checkpoints utilize UHF RFID
based automatic vehicle identification (AVI)
technology that enables enhanced traffic flow
and fast processing time
– Vehicles are RFID-tagged with Confidex
Windshield Label
– In the first phase, commercial vehicles are tagged
October 2012
© MBCPNL.co.in

16. RFID Border Checkpost project
Maharashtra, India
© Confidex 2012 © Confidex 2012
• When the vehicle reaches the checkpoint
the Confidex RFID label is reliably read
from approx. 5 meters in this setup
• Fixed readers and antennas are set
into the sides of the lanes and
cameras are used for identifying
the license plate number
© Confidex 2012
October 2012

17. RFID Border Checkpost project
Maharashtra, India
Benefits
•Eliminates the reliance on manual procedures for inspection of
cargo, calculation & collection of penalties & verification of
compliance documents
– Traffic disruption and delays
– Delays put pressure on border control personnel which leads to lack of
thorough inspection and potential loss of revenue.
•Now all services provided by checkposts, such as screening of
vehicles, weighing of cargo, traffic surveillance & identification of
vehicles are computerized leading to more streamlined workflow
– Automated system frees up border personnel to conduct more thorough
inspections when necessary.
– Checkposts are networked to enable real-time information gathering and
monitoring of traffic by a central control facility
– Data collected through centralized system aids in future policy
development (ie, infrastructure)
© Confidex 2012
October 2012

18. Questions & Answers
Tracy Hillstrom
Sr. Product Line Manager – Readers & Antennas
Tracy.hillstrom@impinj.com
Bill Compitello
Director of Sales
compitello@confidex.net
October 2012