Create the Brand recognition for the HR function that it deserves

1. Selling HR : Creating an
effective HR Brand
Imran Ahmad
CHRO - REDTAG

2. Businesses in emerging markets face
peculiar challenges & complexities.
Consequently the HR function
constantly requires to assert its
existence through visible value
addition and creation of a strong HR
Brand.

3. HR function in growing companies
Characterised by the challenges of HR processes
,Talent acquisition, Training and service delivery in
fast with high and often unfair focus on commercial
& operations Teams.

4. wardingBrand HR
What does HR do ?
HR’s perception ?
HR’s Link to Business Goals ?
HR’s reputation ?

5. The stages of selling
cycle :
Know your products
Qualify your Prospects
Present to sell
Address Objections
Close the Sales
HR : Focus on Selling

6. Selling HR : Using the power of a Brand
A Brand:
•Differentiates Businesses
•Symbolises Perceptions

7. wardingSelling HR : Using the power of a Brand
What makes A Brand?
Confidence
Emotional Behaviour
Consistently Rewarding the confidence and
delivering the Emotional behaviour

8. wardingDefining Brand HR
Understand your :
•Core competencies
• Brand Value
• Product & Service range
Build the above into your communication

9. wardingCreating Brand HR
Brand HR needs elements of :
•Marketing
• Advertising
• Personal representation
•choice of appropriate media

10. wardingStrengthen Brand HR
Establish credibility to strengthen your
brand through :
• An effective & cost efficient service delivery
• Business Leadership
• Relationship management
• Ethics and principles.

11. wardingBrand HR: Practitioner’s guide
Create Appropriate Visibility :
• Quantify achievements in Numbers
• Educate Stakeholders
• Use the language of Business
• Use the power of positive
• Provide pro-active Commercial Acumen

12. wardingCritical Success Factors
A strong & Respectable HR Brand requires:
• Effective Personal & professional representation
• Competent and Capable Team
• Quality & Efficiency of processes
• Standards in Service Delivery
• Commercial Synergy and Viability

13. Good Luck