Getting close to youth, presented at the VIACOM Identify Youth event by Joeri Van den Bergh (Gen Y expert at InSites Consulting) on Thursday March 13, 2014 in Frankfurt (DE).
31. → ½ feels it is IMPORTANT to be
better than peers in a hobby
→ 84% love being an expert in things
→ 78% someone they know would
consider them an “expert” in at least
one thing
41. 4 CRITICAL SUCCESS FACTORS
1.SMILE – makes me & others laugh
1.SURPRISE – unexpected twist
1.SUSPENSE – (emotions)if it affects YOU, it is
more likely to affect others
1.SELF- ID – relatable – could it happen to ME?