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1 of 74
Good afternoon
Connecting with Gen Y =
Millenials
howcoolbrandsstayhot.com
Follow me on Twitter:
@joeri_insites
Page 16
#146
//Template 1
• Tekst
//Template 1
• Tekst
//Template 1
• Tekst
@joeri_insites@joeri_insites
@joeri_insites
Appzucht
“SCENE (T)AP(P)
50 Chicago bars
Cams recognizing
numbers & gender
R2=.57
R2=.74
R2=.62
InSites Consulting Brand Model tested by path analysis
//Template 1
• Tekst
Real
//Authenticity for
Generation Y
Real
//Template 1
• Tekst
Real
Happy
// I WILL NEVER FORGET THE DAY…
Surprise
Fear
Anger
Sadnes
s
Disgust
Meeting the love
of my life
Becoming a sport
champion
My first kiss
Extreme experience (e.g.
skydiving, mount climbing)
Parents got
divorced
New school
Encountered aggression
When I was dumped
by my partner
Death of a person
close to me
Was diagnosed
with a serious
illness
When I got in a fight
Discovered I had no
real friends when I
needed them mostMoved
Graduated
Got my driving license
Being dumped by my
boy/girl friend
N = 40
N = 13
N = 14
N = 93
N = 30
Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,
Romania, Poland, Brazil, India, and China.
Happiness
N = 156
Happy
Happy
@joeri_insites
co-founder & gen Y expert
marketing author
Joeri Van den Bergh
http://www.slideshare.net/joerivandenbergh/
www.howcoolbrandsstayhot.com
@joeri_insites

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