Youth Info and Twitter Handle

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How Cool Brands Stay Hot: Branding to Generation Y, presented by Joeri Van den Bergh (Co-founder & Gen Y expert at InSites Consulting) at W Kollective's Women in Digital on Monday March 3, 2014 in London (UK).

Empresariales

Good evening
Ladies
up-to-date youth info:

howcoolbrandsstayhot.com

Follow me on Twitter:
@joeri_insites

the Nightlife
“Exchange Project”:
14 events in twin cities
(based on 33K Facebook fan
submissions)

Unique

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• Tekst

@joeri_insites

Real

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Insert movie Adidas

@joeri_insites

Real

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• Tekst

@joeri_insites

→ ½ feels it is IMPORTANT to be
better than peers in a hobby
→ 84% love being an expert in things
→ 78% someone they know would
consider them an “expert” in at least
one thing

4 SHARING SUCCESS FACTORS
1. SMILE – makes me & others laugh
1. SURPRISE – unexpected twist
1. SUSPENSE – (emotions)if it affects you, it is
more likely to affect others
1. SELF- ID – relatable – could it happen to me?

Self

//Template 1
• Tekst

Insert movie rorschach U by Kotex

Global online contest to recruit 100
amateur soccer players in 55 countries
=> 16 final best against the best
Over 150,000 soccer players!

@joeri_insites

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Youth Info and Twitter Handle

1. Good evening Ladies up-to-date youth info: howcoolbrandsstayhot.com Follow me on Twitter: @joeri_insites

3. @joeri_insites

5. @joeri_insites

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7. @joeri_insites @joeri_insites

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20. the Nightlife “Exchange Project”: 14 events in twin cities (based on 33K Facebook fan submissions)

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22. //Template 1 • Tekst @joeri_insites

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36. R2=.57 R2=.62 R2=.74 InSites Consulting Brand Model tested by path analysis

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48. //Authenticity for Generation Y Real

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80. Low #selfiesteem?

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84. 4 SHARING SUCCESS FACTORS 1. SMILE – makes me & others laugh 1. SURPRISE – unexpected twist 1. SUSPENSE – (emotions)if it affects you, it is more likely to affect others 1. SELF- ID – relatable – could it happen to me?

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117. Self //Template 1 • Tekst Insert movie rorschach U by Kotex

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119. Global online contest to recruit 100 amateur soccer players in 55 countries => 16 final best against the best Over 150,000 soccer players! @joeri_insites

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