How structural collaboration leads to value propositions in the financial sector (by Delphine Vantomme, Business Director InSites Consulting), presented at the Luxembourg Innovation for Financial Services Summit in Luxembourg on September 20, 2012.

1. How ‘Structural
Collaboration’ leads to
Value Propositions in
the Financial Sector

2. ………………………………………….………..……………..…………………………………………
The time
To Innovate
Is now!
………………………………………….………..……………..…………………………………………

3. Economical crisis
Reputational damage
Lowest consumer trust
Need for transparency
Choose independently
*Source: Accenture Research – “Customer 2010: Time for a new contract between banks and their customers?”
The Financialbrand.com, 2012: “Edelman Study Shows Consumers Distrust Banks More Than Any Other Industry”

4. Commodization &
Low margins
*Source: Accenture Research – “Customer 2010: Time for a new contract between banks and their customers?”

5. Competition from new entrants
Supermarkets
Tech & Telcos
Innovative start-ups
*Source: 2012, Five Big Trends in Business Innovation in 2012, Forbes

6. Lower barriers to switch
*Source: Accenture Research – “Customer 2010: Time for a new contract between banks and their customers?”

7. Re-invent
banking
Strict regulations
Legacy
Focus on short-term
success
Tech driven innovation
*Source: 2012, Five Big Trends in Business Innovation in 2012,
Forbes; 2010, IBM Institute for Business Value

8. Take down your walls
Natural
Gradual
Flexible

9. Surfing the waves
Web 2.0
Social Media

10. *Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck

11. Your
customers
are probably
the most
effective
consultants
you can hire

12. It’s an
EVOLUTION,
not a
REVOLUTION!

13. Four
Conditions
for Success
*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck

14. 1. Fit with company culture
*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck

15. 2. Involve key influencers
*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck

16. 3. Measure your success
*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck

17. 4. Share it!
*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck

18. 1 2
Insighting Developing
Business
Objectives
4 3
Optimizing Implementing
*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck

19. Brave Examples

20. Brave Examples
1 2
Insighting Developing
Immersion students’ daily life
Business
Objectives
100 insights
4 3 Collaboration youth marketers &
consumer insight department
Optimizing Implementing
Meet-up with participants in
Amsterdam & MOA
*Source: 2012, From Co-creation to Collaboration, Van Belleghem & De Ruyck

21. Brave Examples
1 2
Insighting Developing
Bèta testing Yelo w/ consumers
Business
Objectives
Co-creation in closed environment
4 3 Structural collaboration on FB
Optimizing Implementing
83% highly satisfied users

22. Consumers want
to be in the
boardroom!
44% is asking to
take part in the
co-creation of
products or
advertising
*Source: 2011, Social Media Around the World, 2011, InSites Consulting

24. Thanks!
+32 477 758 588
delphine@insites-consulting.com
@DelphineVtomme
http://be.linkedin.com/in/delphinevantomme
© InSites Consulting
Research proposal 24

25. Thanks!
+32 477 758 588
delphine@insites-consulting.com
@DelphineVtomme
http://be.linkedin.com/in/delphinevantomme
© InSites Consulting
Research proposal 25