Proliferation of smartphones and other mobile devices has technologists preaching salvation through shiny new applications and growing possibilities to engage consumers in the "here & now". However, understanding existing audience behavior and current trends will define tomorrow's technology more than what is determined "possible" by developers and experts. Let's review some use cases and fresh data, talk about successful mobile marketing and be realistic about what's next.

3. humans are NOT designed to: sit for long periods of time stare at screens full of synthetic illumination host prolonged conversations through text

4. The Way We Roll…

6. Why QR Codes? Consumers/”The Audience” doesn’t have to type or text! Engage consumers on-the-go, on THEIR terms Drive to mobile commerce sites, and digital experiences Provide quick access to useful (RELEVANT!) information Costs nothing to produce a QR Code!

7. Sent from my shiny new iPhone, please excuse typos

8. QR Codes: DO Believe the hype

11. Utilitarian

12. Rotate/renew value frequently – content, offers, coupons…

14. Key Takeaways Brevity rules the moment, in terms or connection + copy + call-to-action Capitalize on natural, current behavior…be pragmatic with device capabilities Offer multiple channels from offline to online (QR Codes, URLs, SMS) Relevancy improves immediate conversion, AND creates WOM (Word-of-Mouth)

16. Thank YOU! Tim Hayden Tim@44Doors.com @TheTimHayden