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Inbound Marketing
   for beginners
Driving customers to your site by
using the tools of Marketing and
          Social Media

Giving you Marketing Options that
 will be cheaper than traditional
            advertising

       Driving greater ROI
To achieve your goal:
Win a network fight ✔
Simply improve ROI ✔
Lower Costs ✔
Tekst




Return on Investment ✔
What is
Outbound
Marketing?
Newspapers
    Television, Radio
       Billboards
Direct Mail, Cold Calling
    Email Spamming
For Dynasty fans
A little outdated
Boring
Generates higher costs
Simple steps in
Inbound Marketing?
Persona, Social Media
 Website, Blogging
   SEO (Organic)
Tracking , Sales Leads
     (Long Tail)
Persona
Engineer, age: 45 - 50
Housewife, age: 35 - 45
Doctor, age: 35 - 50
Parents, age: 25 - 50
Office workers, age: 25 - 50
Social Media
Social Media Examiner
HubSpot
Website
Conversion Rate Experts
Dollar Shave Club
Blogging
BlueGlass
distilled
SEO
SeoMoz
unbounce
Introduction to
Content Marketing
How do you come
  up with great
 content 7 days a
      week?
Tweeting, posting on your blog and adding Facebook wall
posts force you to produce a lot of great copy, send plenty
of messages and keep your audience engaged.
Your content should be engaging, informative, relevant,
accurate, timely - even amusing!
Providing your audience with the same content every day
will most likely make you lose the community engagement
you wanted in the first place.
What to do when
 you have just
started a social
   presence?
Multimedia and Visuals
How to:
Use Existing Content
Use Other Platforms
Skills and recomendations Keep reading

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Inbound Marketing for beginners