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The Future of
Libraries
Searching
for the

Deep Field

Ellyssa Kroski
Agenda
• Current State of Libraries
• New Challenges & Competition
• Future Proof Libraries
–
–
–
–
–
–
–
–

Respond to New Expectations
Meet dwindling budgets with new revenue sources
Embrace new and emerging technologies
Watch trends
Re-invent themselves and their library spaces
Create with their communities
Their Librarians are agents of change
Can Prove the ROI of the library
Is Library Use Decreasing?
• According to a report from Center for an Urban
Future, In Fiscal Year 2011, 40.5 million people
visited NYC’s public libraries, more than all of the
city’s professional sports teams and major cultural
institutions combined.
• According to IMLS report released January 2013
based on survey data collected in 2010
– Public libraries served 297.6 million people out of a total
U.S. population of more than 308.7 million in that year
– Circulation increased to 2.46 billion materials, the highest
ever reported.

• According to a 2011 Harris Poll Quorum, 62% of
Americans hold library cards and 65% had visited a
library in the last year
Are Libraries Disappearing?
There are more public libraries (about 17,000) in
America than McDonalds (about 14,000) or
Starbucks (about 11,000 coffee shops nationally)

http://www.theatlanticcities.com/neighborhoods/2013/06/everylibrary-and-museum-america-mapped/5826
The Question is for how long?
Libraries are Closing, Hours Reduced
Library Budgets Decreasing
• Revenue for US public libraries went down 3.5
percent from FY 2009. Adjusting for inflation,
the loss amounts to $407.79 million.
Changes in Information Consumption
•
•
•
•
•
•
•

Online
On-Demand
Digital Media– eBooks, streaming video
DIY (Do-It-Yourself)
BYOD (Bring-Your-Own-Device)
Ubiquitous Access - Mobile
Information is Social
New Competition
Traditional Library Roles

• Information Organization

• Resource Recommendations 
• Preservation

• The Library Collection


New Competition
Google Search
Amazon Reviews, GoodReads
Amazon and the “long tail”
Amazon, Apple, Netflix, Hulu
Cost Comparison
Digital Content Providers
•
•
•
•

Annual Costs
Amazon Prime
 $79 per household
Netflix
 $95.88 per household
Hulu
 $100 per household
US taxes for public libraries  $101.03 per household
High Stakes

Failure to Accept That Content
Going Digital & On-Demand

Failure to Accept That Content Going
Online, Social, Democratized
HOW DO WE FUTURE-PROOF OUR
LIBRARIES?
The most important image ever taken

Hubble Deep Field

Was captured because someone took a chance on
what looked like nothing.
Future-Proof Libraries…

RESPOND TO NEW EXPECTATIONS
They don’t “wait and see”…
they “learn and do”.
Future-Proof Libraries…

MEET DWINDLING BUDGETS WITH
NEW REVENUE SOURCES
New Revenue Sources
• Buy-it-Now Option
• Selling Air Rights
• Selling underperforming
branches
• Leasing library space to
coffee shops, etc.
• Kickstarter
Cost-Saving New Models for Libraries
• Access vs. Ownership
• Shared Ownership
• Patron-Driven Acquisitions
Future-Proof Libraries…

EMBRACE NEW AND EMERGING
TECHNOLOGIES
Mobile Social Applications
Cloud Computing
On-Demand Digital Content
On-Demand Digital Content
e-Books
Amazon now sells more Kindle titles than
print books
33% of Americans own a digital reading
device of some kind (eReader or tablet)
According to IDC, 52.5 million tablets were
sold in the final quarter of 2012
Over 22.9 million iPads sold in Q4 of 2012
By 2015, Americans are predicted to spend $3
billion on eBooks
of academic libraries

of public libraries

of school libraries

…are offering e-Books
Responsive Web Design
Mobile Wallets

and the library card?
Mobile Wallets

Square Wallet

Google Wallet
Augmented Reality

London Tube

Nearest Wiki

Ludwig II
Wearable Technology
Ellyssa Krosky The future of libraries and information services
Data
Data
Future-Proof Libraries…

WATCH TRENDS
Gartner’s Hype Cycle of Emerging Technologies
Horizon Report on Emerging Tech in
Higher Education
Pew Internet & American Life Project
Library Journal’s Patron Profiles
Future-Proof Libraries…

RE-INVENT THEMSELVES AND THEIR
LIBRARY SPACES
Makerspaces
3D Printers
Community Spaces
The Information Commons
Green & Sustainable
Bookless Libraries
Future-Proof Libraries…

THEIR LIBRARIANS ARE AGENTS OF
CHANGE
The Future Librarian
•
•
•
•

Information Filter
Information Organizer
Information Aggregator
Information Evaluator &
Recommender
• Information Instructor

Source: LibraryScienceList.com
New Roles
•
•
•
•
•
•
•
•
•
•

Project Management
Information Technology
Knowledge Management
Emerging Technologies
GIS
Website Management
Digital Repositories
Electronic Resources Management
Online Community Management
Building/Space Management
Future-Proof Libraries…

CAN PROVE THE ROI OF THE
LIBRARY
Provide Metrics/Data
Communicate Value
Get Press
Market Your Services onSocial Media
Make Yourself Visible/Build Relationships
Write Articles & Blog Posts
Speak at Conferences
Slideshare Spreads the Word
Reduce the Budget Line
Offer Added Value
What will you discover?
Access this Presentation
• Slides:
http://www.slideshare.net/ellyssa

• eBook:
Ellyssa Kroski on Amazon

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