1. Personalisation and socialisation of search:
embrace the change
Online Information 2012,
Karen Blakeman, RBA Information Services
karen.blakeman@rba.co.uk
Twitter: @karenblakeman
http://www.linkedin.com/in/karenb
Slides available on
authorSTREAM and
Slideshare
This presentation is licensed under a Creative Commons Attribution 3.0 License

2. Gary's Social Media Count | PERSONALIZE MEDIA :
http://www.personalizemedia.com/garys-social-media-count/
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4. Personalisation of results according to....
Location
What you have searched on in the past
What you have looked at in the past
What others at your IP address have searched for and looked at
Networks you are logged into
Who is in your social networks
Likes, +1s, blocked pages and sites
What you’ve shared with others
What others have shared
What you had for breakfast, is there an ‘r’ in the month, is there a
full moon tonight.......
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5. New How People Spend Their Time Online –
Stephen's Lighthouse
http://stephenslighthouse.com/2012/03/14/how-people-spend-their-tim
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6. Investors Are Salivating Over Zuckerberg’s Plans For
Search. Here’s Why | TechCrunch
http://techcrunch.com/2012/09/16/faceboogle/
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7. Google
“.....we’ll treat you as a single user across all our
products, which will mean a simpler, more
intuitive Google experience."
"we're more excited than ever to build
a seamless social experience, all
across Google"
Toward a simpler, more beautiful Google
http://googleblog.blogspot.co.uk/2012/04/toward-simpler-more-beautiful-google.
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8. Based on search and
YouTube browsing activity
Targeted
advertising?!
Based
on
location
Plus a long list of videos Effect of YouTube activity
mentioned by people in my on web search?
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9. YouTube activity affects your web search
Oi, Google! NO!!
Videos occupy http://www.rba.co.uk/wordpres
top 12 slots s/2012/10/18/oi-google-no/
Results from
Chrome Incognito
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10. Your connections affect your results

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12. Bing Relaunches, Features New Social Sidebar
http://searchengineland.com/the-new-bing-microsoft-tries-
again-with-search-meets-social-120728
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14. Social and personalisation can be good
Keep up with conferences
What are people saying
Focus on your interests
Different perspective on a subject
Pulls up information that may be buried way down your results list
Use specialist search tools – follow Phil Bradley on Slideshare
http://www.slideshare.net/philbradley
Search within the network itself for best results, which means you
must have an account
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15. Topsy.com
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16. Socialmention.com
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17. Icerocket.com
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20. Pinterest.com
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21. http://search.twitter.com/
Tweetdeck http://www.tweetdeck.com/
Hootsuite http://hootsuite.com/
TwInbox - Use Twitter directly from
Outlook
http://www.techhit.com/TwInbox/twitter_p
lugin_outlook.html
Datasift http://datasift.com/
Gnip http://gnip.com/
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22. http://visitmix.com/work/archivist-desktop/
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23. Paper.li
Scoop.it
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25. Need to break out of the social/personal filter bubble?
Sign out of accounts, manage or switch off your search history,
clear cookies
Use Chrome Incognito (but still knows your location)
Firefox – Tools, Private Browsing
Internet Explorer – Tools, InPrivate Browsing
Try a search engine that does not track, for example
DuckDuckGo.com
Personalisation and the use of social connections in search is
not a bad thing – learn how and when to use it to advantage
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26. Personalisation and socialisation of search is here to
stay. Embrace it - search is once more about people
and sharing
TVSMC Reading (Alto Lounge) http://www.flickr.com/photos/jamin2/4329193427/
Taken by Benjamin Ellis http://benjaminellis.org/
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