Vijay Shekhar Sharma's presentation on Keynote: Mobile social and the future of mobile marketing in India at the IndiaSocial Summit 2012

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India’s Mobile Social
Vijay Shekhar Sharma
One97 Communications

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India
 Where is media?
 Where is brand?
 What kind of brands?
 Segmentation

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India’s Mobile
 Give or take 500 Million users
 No Apple, Not yet Android, a little of Berry
 Which user || whose got that data point?
 We are still a year away from sincere mobile internet
penetration
 Best complimentary media for your plan

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India’s Social – Mobile Social
 We are still an Orkut country – Oh that youth !
 Driven by mobile
 Creative bulk SMS wrapped in content or community angle
 Anything ahead of display?
 Bright Spots: Social gaming, mobile social apps, private
communities, user generated content

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It’s an open landscape
@VijayShekhar