1. UNNATI- Golden India Dreamers
Sowing Prosperity: Boosting Agricultural Productivity
Team Details:
Md Zia Rahamat Sumit Raj Ghosh Manish Pandey Rohit Sinha A Bhaskar Rao
zia1411@gmail.com sumitrajghosh@gmail.com manish.extremist@gmail.com imbitian@gmail.com abhaskarr49@gmail.com
+91 8987512187 +91 8409754561 +91 8102265258 +91 9798813007 +91 7209201638
Team Name: UNNATI
Team Members:

2. 2
“A land of farmers, a land of agriculture”
Today, India ranks second worldwide in
farm output. Still a third world country,
yearns for a boost in agricultural
productivity to improve
its falling economy. Dwindling in the
hands of policy makers and the
decision patrons, the very hub of agro
products need a changed way of rupee
barter with the agro products.
To work for one more GREEN
REVOLUTION, Team UNNATI
strives to give meaningful
suggestions for the effective
growth of agricultural
productivity and the interlinked
economic growth.
Even though India’s 65 % population is
dependent on Agriculture but still
contribution of Agriculture in GDP & Exports
is merely 14 % & 10% by FY12.

3. 3
Prevalent problems, concerns and premise for the India Agro market:
• Inadequate marketing facilities to sell the agricultural products have inadvertently affected agricultural productivity.
Concern- The major hard cash generator for India i.e. the “agriculture markets” have the least representation of on-field selling
counters.
Premise- The agricultural markets, mandis, are a hinterland of middle men or agents who hamper the marketing facility by de-bridging
the associativity of the seller (farmer) and the buyer (retailer).
• Provision of stable price for a farmers agricultural product at a remunerative level. Farmers' access to markets is hampered by poor
roads, rudimentary market infrastructure, and not so excessive regulation.
Concern- The major population of Indian farmers are landless or work on employers land. Illiteracy is a cause of concern which
dissuades a farmer in fixing a proper bargain for their respective growth.
Premise- 1.The fixing of rates for every produce by governmental organization such as FCI (Food Corporation of India) at regional or
state levels and proper regularization. The non-involvement of private players in fixing of market price for farmers produce.
• Stringent Import-export policies adopted by the government on each of Food crop as well as Cash crops.
Concern- As per World Trade Organization data, global exports and imports of agricultural and food products in 2011 stood at USD
1.66 trillion and USD 1.82 trillion respectively. India's share in this is 2.07 per cent and 1.24 per cent respectively.
Premise- Corruption prevalent to the very core of the policy makers of the country. Agricultural subsidies and taxes are
often changed without notice for short term political ends.
Designing a strategic system to boost up agricultural production and
commercialization in national and international market.

4. 4
• National Agricultural Regulatory Body of IndiaNational
Strategic Implementation
A Public - Private Governing body comprises of :
Government representative- FCI executive employees and District level agricultural officers.
Private representatives – Farmer association Union Heads, Cold storage and Godown owners.
Functions : The new body would :
-Regulate the supply chain of the agricultural products from the cultivator to the
consumer.
- Control and Resolve the price for each farm product region wise.
Merits –Enable transparency with a regulated storage and marketing facility.
-Prevent uneven price hikes caused by intermediates.
-Economical benefit to the farmers will ensure more farm productivity.

5. 5
• Encouraging Export Oriented AgricultureInternational
Functions:
To encourage the growth of those crops which have high yielding value in
international markets .
To lease out government lands or riverside unused lands for the growth of
special utility crops.
Merits- Increase in export, hence improving national economy.
-Dependence on food crops and cash crops gets lowered.
-Bringing unused land under cultivation.
Note- High yielding crops = KHUS commonly known as vetiver (Chrysopogon
zizanioides), medicinal plants(aloe vera,
Pippermint and 960 other varieties),jatropha ,etc.
*Source-www.odishafdc.com/products_medicinal_plants.php

6. 6
Implementation of our Strategic Solution:
NATIONAL MARKET
•Cultivate food
crops, cash
crops and SUC
•Sell it to the
storage house
of NARBI at
fixed regional
pricesCultivator
• Pricing,
Purchasing
,Storage,
Distribution.
• Linking agent
between
cultivator and
Retailer.
NARBI
•Purchasing and reaching
out to the consumer.
•On Sales Basis – making
a competitive market .
Retailer
*SUC-Special utility Crops
*NARBI-National Agricultural Regulatory Board of India
NARBI
Purchase Storage Pricing Distribution
DIRECTOR (NARBI)
Regional Heads
Block officers
Retailers

7. 7
The strategic scheme would require a funding of
20 Crore per annum(approx)
1.NARBI receives a fund of 20 Crore per annum.
2.The regional heads of the departments get a divided approx. amount of 5 crore each.
3.Each regional head divides the amount according to the supply chain demand .
4.The block divisions get a further divided amount.
5. The amount received by the block officer =
amount received regional heads
number of blocks in a state

8. 8
The Scheme will be able to impact the whole of Indian citizens associated to
agriculture.
Department
-4 departments in each state
(purchase,storage,pricing,distribution)
-Each department consists of 4 broad heads as
given above.
-Each department has a regional head
-number of regional heads= number of states in
india (29) * 1 person
-Number of block officers= number of blocks in a
state * 1 person
Director NARBI
Retailers= any
quantity
-Can be any private
organization or
individual setup.

9. 9
Concept risks:
• Capital inflow can become an instrument of Indian
exploitation when commercialization hits the mainstream
market.
• Commercialization is believed (by the farmers) to be out of
the free will of the cultivators– commercialization of
agriculture is considered forced and artificial.
• Identity confirmation through UID (Aadhar card yojana) is
still not a viable option.
Implementation challenges
• The insurance monitoring body needs to be highly
monitored so as to prevent evils of Indian agriculture such as
farmer suicide, fragmentation of land, etc.
• The huge investment requires an efficient channelling
medium when funds flow in from private bodies.
• Political fall ups degenerates the functioning of applied
schemes.
• Experimental setup to check the viability of the given
solutions.
Extenuation factors
-Media agencies have to be employed for spreading awareness about monitoring programs.
-Research and development to bring in other indigenous crops in cash crop category.
-Tie-ups with farmer unions.
-Banking institutions to implement loan repayment policies.
-Marketing, storage and cold storage infrastructures to be regularized under the aegis of Nongovernmental
organizations.
-The Special utility crops are to be treated as and cultivated as cash crops.

10. 10
Appendix
-Bipan Chandra, India since Independence (New Delhi: Penguin Books India Pvt. Ltd, 2008).
-Essay on the commercialization of agriculture in India-The Hindu
- Some Aspects of peasant behavior in Bengal: neoclassical analysis- by Akbar Ali Khan,
-http://shodhganga.inflibnet.ac.in/bitstream/10603/3378/9/09_chapter%205.pdf
-http://en.wikipedia.org/w/index.php?title=Agriculture_in_India&action=edit&section=1
-http://india.gov.in/
-http://en.wikipedia.org/w/index.php?title=History_of_agriculture&action=edit&section=1
-http://thedevoir.wordpress.com/
-Agricultural Statistics at a glance , DTE &S New Delhi
-www.icar.org.in
-IASRI & ICAR Agricultural Research Data book 2011,New Delhi
-http://articles.economictimes.indiatimes.com/2013-02-27/news/37330853_1_top-rice-exporter-
agri-exports-central-pool
-Sowing Prosperity at Connecticut , by Judith Carroll