This document discusses social media marketing and provides details on different social media platforms. It explains that social media marketing is used to gain website traffic and attention through social platforms by creating engaging content for users to share. It then lists Facebook, LinkedIn, Twitter, and Google+ as common social media types and provides strategies for each, such as creating profiles and pages, posting updates, sharing content, and networking to promote brands and websites.
2. Social media marketing is the process of gaining website
traffic or attention through social media sites.
Social media marketing programs usually center on efforts to
create content that attracts attention and encourages readers to
share it with their social networks. The resulting electronic
word of mouth refers to any statement consumers share via the
Internet (e.g., web sites, social networks, instant messages,
news feeds) about an event, product, service, brand or
company
3. There are different types of social media:
Facebook
LinkedIn
Twitter
Google+
4. Creating profile
Creating page
Content development
Buzz creation
Integration page with other social media channels
Post updates with links to the desired landing page
Joining groups and pages
Adding members
Starting discussions
Sharing links
Creating facebook “like” button and badge, to place it in the website and blogs
Run contests, promotional campaigns, polls…
Video sharing via YouTube tabs ( for viral campaigns)
Photo sharing via page flicker apps/ similar apps
Document sharing ( pdf, ppt, whitepapers, brochures, notes..)
Customized contact form/ registration form
Promote blogs/feed
Adding custom tabs
Tagging use of various external interactive Apps
5. Creating profile
Creating company page
Integrating profile with other media channels
Add connections
Join Groups
Targeting and networking with the influencers
Starting Discussions in groups
Active participations in relevant Q&A’s
Publish Press release
Create polls
Launch and promote e vents
Submit feeds
Share presentation
Integrate blogs to the profile
Share likes
6. Creating twitter handle
Post tweets with site link (content from the site)
Following key influencers
Use hash tags for keywords
Re tweet influential tweets
Tweeting based on trends
Post natural updates frequently
Influence mentions
Create a twitter badge and place it on the site and blogs
Increase followers base constantly
Network and engage the followers
7. Create profile
Create page
Content Development
Buzz Creation
Integrating page with other social media channels
Post updates with links to the desired landing page
Joining pages
Adding influencers to our circles
Starting discussion
Sharing links
Video sharing
Photo sharing
Document sharing ( pdf, ppt, whitepaper, brochures, notes…)
Tagging
