10. 6. Get the basics right indiumonline.co.uk indiumonline.co.uk/blog
11. 7. Take advantage of the little free things indiumonline.co.uk indiumonline.co.uk/blog
12. 8. Remember who the customer is indiumonline.co.uk indiumonline.co.uk/blog
13. 9. Regularly review how efficient your methods are indiumonline.co.uk indiumonline.co.uk/blog
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Notas del editor
You’ve got to make the hard decisions. And make them quickly. If it’s not working for you – stop doing it
Be sure you’re making the right decision No holes in your analysis You know your customer lifetime value (so how much you can afford to spend on recruitment) you know what the overlaps are between channels your tests are valid – the numbers and the way you did it
LOTS of new technology around with low testing / set up costs Youtube (FCUK buy from video thing) facebook ads ppc site links on google Be ready to test these – it might be perfect for you
You can’t afford to stop marketing to prospects You’ve got to keep replenishing your housefile
Fail to plan, plan to fail
Is the website working well? Are the products on the homepage in stock? If the website’s working well then all your investments in traffic are going to yeild more
Google base – a well optimised feed can be worth 4 figures per month plus no running costs Google planes – if you have shops offers on dispatch notes
So if they’re 65+ F’b and twitter are less likely to be affective Check the analytics to see how they’re using your site
The industry moves at such a pace And your business needs are changing
Useful list – have you considered all of these? If not why not? If it was a “no” – how long ago?