Presentation that looks at social media including it's key tools, overlaps with online PR, SEO, the offline world and how it varies across different sectors. Also looks at it relates to B2B activity and the corporate world.

1. Social Media
How to Build the Biggest
Bang for your Business
Wednesday 6th
July 2011

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indiumonline.co.uk/blog
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indiumonline training
indiumonline social media
Chloё Thomas
• Barclays Bank
» Online and Direct Marketing for Retail
• Past Times
» Direct Communications Manager
• Ardington
» Head of E-Commerce
• Indium Web Management
» Managing Director & Chief Consultant
01865 980 630indiumonline.co.uk

3. 1. Know your audience
2. Choose your tools:
– LinkedIn
– Twitter
– Facebook
1. Plan & Prepare – create great content
2. Avoid the Pitfalls

4. Know Your Audience
• Who are they?
• Where do they hang-out?
• Traffic to your website

5. 01865 980 630indiumonline.co.uk

6. • Complements and amplifies what you’re already
doing
• It’s another one-to-one contact channel
• Publicise events
• Group mailings
• Another way for people to find you
• Find like minded people – support for you
• Lead Generation
• Soft Marketing
Why should you be using it?
01865 980 630indiumonline.co.uk

7. Choose Your Tools
• Plaxo
• MySpace
• You Tube
• Slideshare
• Flickr
• Wikipedia
• Forums
• Scribd
• Digg
• Delicious
• Reddit
• Second Life
LinkedInTwitter
Facebook Blogs

8. Facebook
• Is it stalling? Lost market share of visits for 3rd
consecutive month in
May (Hitwise)
• There are more than 3.5bn pieces of content shared each week on
Facebook
• Purpose-built Facebook pages have created more than 5.3bn fans
• More than 700,000 local businesses have active Pages on Facebook

9. Twitter
• Fastest growing social network in May (Hitwise)
• Towards the end of 2010:
o the average number of tweets per day was > 27.3 m
o The average number of tweets per hour was around 1.3m
• At the current rate, Twitter will process almost 10bn tweets in a
single year
• The power of twitter lies outside twitter.com

10. LinkedIn
• Focused audience
• There are now 11m LinkedIn users across Europe

11. Plan & Prepare
• Numbers game
• Great content is at the heart of success
– Grow followers
– Grow sales / leads / traffic
• Cross promote
• Optimise

12. Twitter Tool Mindmap

13. Avoid The Pitfalls
• Employers Watching Workers Online Spurs Privacy Debate (Wall St Journal)
• Divorce Case Evidence: Facebook profile used in court
• Courtney Love's tweets lead to groundbreaking suit
• Court orders ex-employee to hand over LinkedIn contacts
• Getting the skinny on Twitter's ‘Cisco Fatty’
• A Twitterati Calls Out Whirlpool
• Social Media Lawsuit from Flash Mob Incident?
• The Pizza Kitchen faces social media libel lawsuit
• Vodafone’s homophobic tweet
• Habitat sorry for Iran Tweeting
• Facebook Party House Trashed
• Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Exampl
• 5 tips to avoid a social media law suit

14. Maximise the Benefits, Minimise the Pitfalls
• Think first
• Define what each tool will be used for
• Set up a Social Media Policy

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Phone: 01865 339 470
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