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Propaganda “ The most powerful tool in molding the nature and the thinking of the new, the modern man is propaganda .” -  Schulze-Wechsungen
[object Object],[object Object],Viewer detracts negative message through falsely positive visuals
There are many discrepancies found between advertisement and propaganda.  Both  have an agenda  – but advertisement seeks to sell products, connecting with the consumer and encouraging them to make a choice.  Propaganda tends to be slightly more sinister, as it is directed at  brainwashing  the public  rather that simply convincing it. ,[object Object],Fascists and Communists took propaganda to the extent of terror – by forcing their opinions on the public, propaganda was used to spread the message which would aid the fascists/terrorists/telemarketers (delete as appropriate)  to dictate the rules of life to the public.  However much unnoticed,  art is the main drive  behind both propaganda and advertisement. Where would these two be without the origins of imagery which must lay with the artist?  Perhaps because art has constantly provided the visual language for advertisement and propaganda, it has become devalued and ‘cheapened’ by its association and therefore  creativity  is viewed as a ‘marketing skill’.
[object Object],[object Object],[object Object],[object Object],Proletarians of the world, Unite!! [not an option]
This Means   YOU ! ,[object Object],[object Object]
Persuasive? I think yes.   WWI Recruitment poster designed by the Creel Committee
[object Object],[object Object],Kruger ‘slices’ the viewer through snappy slogans
Juxtaposition of word an image ,  Barbara Kruger Striking use of colour and composition
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],which are essential in combining a visual image.  Despite the fact that the word propaganda is in itself somewhat sinister, it cannot possibly contradict the meaning of art.   Art is toil and creation as much as creativity and one of the definitions of the word art is “skill”, which is the basic driving force behind propaganda – the skill of communication and persuasion. The expression ’Propaganda art’ is a contradiction in term [1] -, wrote Riverta in “Resto”, his essay on controlling the public opinion. As this statement is greatly controversial, let us first compare the two.  Propaganda seeks to influence and inform.  It has an agenda, and it is following a commissioned ‘ideology’, it needs visuals and who better to employ than the artist? The statement could be considered partly true, as propaganda involves persuasion, intimidation, and deception .  The viewer’s opinion is formed before he has time to assess and reflect the propaganda image.  Art on the other hand is pure, it is a visual expression or record of human experience, art implies the personal reflection of an artist, it is the impression of the artist on his work, and art is free, without pre-defined boundaries.   The statement could also be greatly argued, as the word art itself implies creation, or the mastering of something, therefore the “art of propaganda” is self-explicable.  To create propaganda the artists needs not only the ability to reflect to the moods and necessities emerging from the marketplace and the evolution of the contemporary society, but also special art skills
And to this day … ...And   to this day Discovered 15 centuries ago , the power of identifying sin continues.  Morals remain, though greatly subdued and diluted.  Desire  remains  and is greatly exploited.  There is a saying nowadays in Canada, that we treat sloth with anti-depressants, CEOs are shamed by charges of outrageous greed,  pride is a recipe for success, anger is a behavioral management issue,  lust is on every billboard and gluttony is an eating disorder . Humanities common experience can be defined within  the 7 deadly sins.
Gods of lust? Aphrodite and Adonis by A.Blomaert
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Billboard, New York City
7 Deadly sins ,[object Object],Brita Seifert, Oil on canvas.
Left:   Art of Threes, Measuring Tape Photography by Lucille Keller Right:   Hieronymous Bosch. Oil on panel “ The Seven Deadly Sins and the Four Last Things”
 
“ Now it is bihovely thing to telle whiche been the sevene deedly synnes, this is to seyn, cheefaynes of synnes.  Alle they renne in o lees, but in deiverse manneres.  Now been they cleped chieftaynes, for as muche as they been chief and spryng of all othere synnes. Geoffrey Chaucer – The Canterbury Tales Baccus, by Caravaggio The god of wine was often the perfect  image of sloth ; artists depicted him lying down surrounded by wine, food and women
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Simple yet striking.   Wooden engravings by George Peincz
 
Lars-Erik Forsberg Wayne Thiebaud Gluttony
Jenny Saville captures the frustration of   Gluttony The rape of Ganymede, Rubens A blend of human rawness. Lust ?  Vengeance ?
[object Object],[object Object]

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Propaganda

  • 1. Propaganda “ The most powerful tool in molding the nature and the thinking of the new, the modern man is propaganda .” - Schulze-Wechsungen
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Persuasive? I think yes. WWI Recruitment poster designed by the Creel Committee
  • 7.
  • 8. Juxtaposition of word an image , Barbara Kruger Striking use of colour and composition
  • 9.
  • 10.
  • 11. And to this day … ...And to this day Discovered 15 centuries ago , the power of identifying sin continues. Morals remain, though greatly subdued and diluted. Desire remains and is greatly exploited. There is a saying nowadays in Canada, that we treat sloth with anti-depressants, CEOs are shamed by charges of outrageous greed, pride is a recipe for success, anger is a behavioral management issue, lust is on every billboard and gluttony is an eating disorder . Humanities common experience can be defined within the 7 deadly sins.
  • 12. Gods of lust? Aphrodite and Adonis by A.Blomaert
  • 13.
  • 14.
  • 15.
  • 16. Left: Art of Threes, Measuring Tape Photography by Lucille Keller Right: Hieronymous Bosch. Oil on panel “ The Seven Deadly Sins and the Four Last Things”
  • 17.  
  • 18. “ Now it is bihovely thing to telle whiche been the sevene deedly synnes, this is to seyn, cheefaynes of synnes. Alle they renne in o lees, but in deiverse manneres. Now been they cleped chieftaynes, for as muche as they been chief and spryng of all othere synnes. Geoffrey Chaucer – The Canterbury Tales Baccus, by Caravaggio The god of wine was often the perfect image of sloth ; artists depicted him lying down surrounded by wine, food and women
  • 19.
  • 20. Simple yet striking. Wooden engravings by George Peincz
  • 21.  
  • 22. Lars-Erik Forsberg Wayne Thiebaud Gluttony
  • 23. Jenny Saville captures the frustration of Gluttony The rape of Ganymede, Rubens A blend of human rawness. Lust ? Vengeance ?
  • 24.

Notas del editor

  1. Propaganda has infiltrated our lives. We live in a world informed by image and text, which is confirmed in current mass production, displayed through media. The market is fuelled not so much by the product on offer, as by the way in which it’s offered. Companies are running up against each other in their struggle to overpower the public with a more attractive design, or catchy slogan. The cover of a CD, the TV commercial or even the packaging of frozen pizza all stems from one source – visual language. The world seems to revolve around public opinion, gracefully swinging its direction trying to suit every whim of the modern society. In reality the business is all about manipulation – the question is to what extent is art involved in the collaborative making of advertisement and propaganda? Is the artist guilty or even implicated of subconsciously ‘selling out’? There are many discrepancies found between advertisement and propaganda. Both have an agenda – but advertisement seeks to sell products, connecting with the consumer and encouraging them to make a choice. Propaganda tends to be slightly more sinister, as it is directed at brainwashing the public rather that simply convincing it. Fascists and Communists took propaganda to the extent of terror – by forcing their opinions on the public, propaganda was used to spread the message which would aid the fascists/terrorists/telemarketers (delete as appropriate) to dictate the rules of life to the public. However much unnoticed, art is the main drive behind both propaganda and advertisement. Where would these two be without the origins of imagery which must lay with the artist? Perhaps because art has constantly provided the visual language for advertisement and propaganda, it has become devalued and ‘cheapened’ by its association and therefore creativity is viewed as a ‘marketing skill’. It requires great skill to combine an image with text in such a manner that it could be viewed and assessed in one glance, convincing an audience of both literates and illiterates. The structure of such an image should involve a great deal of thought with relation to layout, colour combination and of course a clever slogan to bind it all together. There is good and evil in this world, and that is why there is propaganda. After all, the customer is always right…