"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio, Product Marketing Manager at ExactTarget. Presented at Murmuration 2012.
2. The following slideshow was presented by ExactTarget’s Product Marketing Manager
Dawn DeVirgilio at
Murmuration 2012
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3. Welcome!
Dawn DeVirgilio
Product Marketing Manager
ExactTarget Social Media Lab
@dawndevirgilio
@ExactTarget
@CoTweet
/DawnDevirgilio
36. COTAGS
• CoTweet invented Cotags in
2008 as a convention to allow
companies to humanize their
brands on Twitter
• Adopted by
thousands of
organizations
globally
39. Drive more conversations…
Contributors
@Citi_Anna @Citi_Frank
@citi
@Citi_Neal @Citi_Ben
JohnDoe @Citi_Frank Learned a ton!
@Citi_Sarah
40. And earn you more media
Contributors
@Citi_Anna @Citi_Frank
@citi
@Citi_Neal @Citi_Ben
Citi_Anna @JaneDoe So glad. Citi_Frank @JohnDoe Great to hear!
@Citi_Sarah
48. ENGAGE IN ONE INTEGRATED INBOX
View all the real-time conversations
about your brand on Twitter and
Facebook in one combined stream,
shared across your entire workgroup
50. REPORTING
Reach– Track the number of Facebook
Fans and Twitter followers, impressions
and ReTweets
Influence– View influence across multiple
dimensions and track over time
Engagement- Measure inbound volume
and outbound conversation volume across
all your Twitter and Facebook channels
53. Thank You!
Dawn DeVirgilio
Product Marketing Manager
ExactTarget Social Media Lab
@dawndevirgilio
@ExactTarget
@CoTweet
/DawnDevirgilio
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