This document discusses what makes content spread naturally online. It argues that content is more likely to spread if it generates a physical or emotional reaction in people. Content that is weird, wonderful, unexpected or disruptive tends to elicit reactions and sharing. The document also emphasizes that good content must be timely and align with current trends or events to spread. Finally, it notes that people who create spreadable content tend to be proactive and have fun developing things that entertain or engage audiences.
20. Weird Useful Timely
Valuable
Funny
Spectacular Random Unexpected
Better Wonderful
Shocking
Weird, Wonderful & WTF are only a few ways
Sexy Urgent Emotional
to create a disruption. All these word represent a
form of disruption. The more of these you can
own well, the more likely you are to spread you
content organically.
Each one of these words makes you have a Illuminating WTF
Unique
physical reaction, it could be laughter, stopping
21. WEIRD: Lingscars.com is a web site with a late
successful, she made a name for herself with this
23. idea here. A dog will love you no
to their expectations, but if we did,
24. WTF: These Russian youths are
playing a dangerous game in these
high rises. The content is so WTF
YouTube to watch it.
http://www.youtube.com/w
atch?v=kdsryZINo3Y&featur
e=related
25. WEIRD, WONDERFUL &WTF:
This classic IKEA ad is about 7
years old, but definitely ticks all
the boxes.
http://www.y
outube.com/w
atch?v=tetOS
MilRKg
31. CHOOSE ALL WORDS THAT
score card. First choose which words you content
YOUR CONTENT OWNS
with you rate the content 1-10 in those areas.
The higher you score, by strangers, the more
likely it is that your content could spread
RATE THEM 1-10
organically.
32. Content rating will only get you so
far, because making content is only
part of the equation.
You have to consider the audience,
the distribution, and how it will
propagate.
If you do all of these well, we stand a
better chance of spreading
33. People Who Make Good Content
Are Proactive & Have Fun
Making Things