International Social Intelligence

1. Real Time
Consumer Intelligence
International Digital Deep Dive
Chase McMichael Co-Founder CEO InfiniGraph
@chasemcmichael @infinigraph
Analyze · Automate · Activate
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2. THE MOST POWERFUL PROSPECT-TARGETING
• Never before in history OPPORTUNITY IN HISTORY
has the average business
had the power to target
this many people this
specifically
• 800+ Million Users
• Target by demographic,
location and likes
• Very low minimum
spend
Scale your Facebook and Twitter targeting to the
right people at the right time with the right content
@briancarter
2 www.likeonomics.or

3. The Inside Story of How Facebook Responded to Tunisian Hacks
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4. BIG
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5. AVERAGE PENETRATION 50%
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6. MISSION
InfiniGraph's simplifies the process of
identifying the best opportunities buried in
big data sets. We cross reference people's
behavioral actions to empower brands to gain
more relevance and resonate with their
audience, resulting in highly efficient
campaigns.
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7. POES MEDIA
Image created by Room214
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8. MARKETING INTELLIGENCE INTERFACE
http://smo.infinigraph.com/portal
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9. TRENDING BRAND AFFINITIES
Continuous real
time processing of
key sites,
publications,
influencers and
overall industry
content.
We know where to
place media, why
and with what.
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10. COMPETITIVE BRAND INTELLIGENCE
• Trending content export
• Frequency of content posting
• Number of Post Per Day
• Engagement rate per day
• Engagement rate per week
• Engagement rate per month
• Hour performance range
• Day performance range
• Status vs Content with links per day
• Status vs Content per week
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11. COMPETITIVE BRAND INTELLIGENCE
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12. COMPETITIVE BRAND INTELLIGENCE
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13. MEDIA PLANNING
• Social behavior enables content
consumption monitoring
• Identify sources where paid media is more
relevant to consumers and effective
• ComScore is based on Traffic not based on
content relevance
• Agile Marketing and real-time trending
content in ads WORKS!
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14. EXAMPLE OF HYPERCURATION
What’s most relevant to X Games Content as it trends and
followers based on content compared to each other shows
engagement the best for an affinity grouping
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15. HYPERCURATION
• Hypercuration™ – Aggregation of relevant
content and competitive intelligence
• Why Hypercuration™ is such a big deal?
− Increase engagement via relevance
− Real-Time content edit and control
− Aggregates many sources simultaneously
• Hypercuration™ of top trending content
sources for Forever 21 consumers and
hairstylist
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16. ACTIONABLE INSIGHT ON TRENDING CONTENT
Content that trends is set for distribution or feed
reposting to obtain higher engagement.
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17. INFLUENCERS
Brands and people with highest in
common content to consumer interaction.
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18. CONSUMER INTEREST & CONTENT IDENTIFICATION
• Identify content sources most relevant
• Optimize engagement news feeds and ads
• Expand and grown engagement / reach
• Media planning based on content relevance
• Identify partner and publishers for
integrated trending content and
Hypercuartion™ .
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19. AGILE MARKETING
Real-Time content distribution and management. Based on
what’s trending and consumer engagement.
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20. Amplify what’s trending AGILE DISPLAY MEDIA
with display media yields
engagement.
Back to Facebook and Website
20 http://console.flite.com/widget/thegriotrendingad

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22. DRIVE ENGAGEMENT
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23. CONTACT INFORMATION
Chase McMichael – InfiniGraph
− chase.mcmichael@infinigraph.com
− @infinigraph
− @chasemcmichael
THANK YOU
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