New entrants like Microsoft and software as a service (SaaS) vendors like Salesforce.com now dominate the CRM market, alongside traditional CRM leader Oracle Siebel. Organizations are pushing back on complex suites in favor of platform-like CRM solutions. With this solution set, organizations will be able to: •Select the right CRM feature set and app delivery method. •Simplify the selection process by examining pre-screened vendors. •Spend your consultancy budget on CRM implementation, instead of selection. Use Info-Tech’s CRM Decision Diamond to compare the most appropriate vendors for SMB, and create a customized vendor shortlist to reduce the amount of time and money spent on CRM software evaluation.