7. Drivers Virtual Warmth hypermedial consumer my network is my life mature online service dialogue conversion
8. an online dialogue on the road to result (Pro-active) support The 5 fundaments of Virtual Warmth The context influences the route A product taillored The whole is a rich experience
9. Service options influenced in network Support from experts from the supplier or from the network The network and Virtual Warmth The context includes the activities in the network