Presentatie van Iskander Smit van Info.nl bij Reboot 10

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2. Acting in the New
Reboot 10, Copenhagen
Nowhere Land
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Iskander Smit
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3. or…
how to deal with
the emergence of
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virtual gated communities
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4. a personal journey
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5. a personal journey
community of family and school friends
1968
2008
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6. a personal journey
friends for life, connections for ever
1968
2008
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7. a personal journey
friends for life, connections for ever
1968
2008
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info.nl | FULL SERVICE INTERNET AGENCY

8. a personal journey
working life
1968
2008
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9. a personal journey
a new community impuls
1968
2008
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10. reversed relations
the way we meet and connect changes
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11. my social life
IRL friends & family
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info.nl collegues
online friends
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12. communities are part of our life
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13. why groupies group
Networks discover shared meaning & purpose
(based on self interest)
Communities of Practice knowledge development &
exchange
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(developing new practices together)
Systems of Influence new practices become the
norm
(move the field of practice/wisdom keepers)
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14. communities equals our social life
a social network only excists with a set of
shared values and topics to talk about
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we build our communities around our
interests and personal beliefs
the communities will get closer to our
personal space
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15. causes that communities will close
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16. why would this happen?
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17. theory of gated communities
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18. It is not about security
The search of niceness; We want to live
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around people that shares the same values
[Behind the gates, Setha Low, 2003]
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19. It is not about security
"Some people think of gated as exclusive.
Some think of it as security. But most think
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of privacy.”
[Lynda Nugent Smith, a New Orleans real estate agent]
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20. Privacy matters
Privacy is a secure and maintenance free
environment
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You need to imprison yourself to feel free
restrictions to live among people who share their values
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21. gating the community is the best way to
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garantee the protect the freedom to involve
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22. people will use the privacy functions
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23. only 12% without any restrictions
• 85% of American students has a profile
• 89% of those has a Facebook profile, 45%
a Myspace account
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• 48% have many privacy restrictions, only
12% has a complete open profile
[Educause research on 27.000 American students]
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24. the new landscape
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25. two questions to address
• what is the consequence for the community
provider
• how to grab the attention from outside the
communities
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26. a new role of the community provider
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27. facebook is not the community
• we are the community
with the same values, connected to each other
• facebook e.g. is the provider
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• community providers should set the
relations free
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28. OpenRelation
OpenID is linked to a member, ease of use
The important entity that will connect is the
group
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Interoperability between groups of different
networks should be made possible
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29. OpenRelation
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30. how to grab the attention
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31. the pre-community era
add as much value as possible to seduce
your prospect
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32. the community era
go there where your prospect are
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33. Looking for the touchpoints
attention
orientation
apply
use
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outside
inside
website
website
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34. Looking for the touchpoints
attention
orientation
apply
use
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ouside
inside
website
website
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35. designing for the exploding website
motivation
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stored
function
profile in context
task
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36. designing for the context
design functions which are relevant,
rewarding and free of obstacles
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37. how gated is the community?
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38. how gated is the community?
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39. connect to community
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40. be part of the conversation
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41. be part of the conversation
to be successful you need to be part of the
community
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42. concluding
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43. concluding
we will grow more and more in a continuous
conversational state
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44. concluding
virtual gated communities based on shared
values will play a dominant role
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45. concluding
community providers should add open
relation functions
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46. concluding
for companies an exploding strategy is the
recipy for success
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47. But
if you live in your own virtual
gated communities
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don’t forget to be open for new impulses
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48. v
Thanks!
please interact!
iskander@info.nl or @iskandr in social networks
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49. Credentials photos
http://www.flickr.com/photos/whoisstan/188348337/
http://www.flickr.com/photos/wmud/1216193119/
http://www.flickr.com/photos/wmud/1848305260/
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http://www.flickr.com/photos/marketingfacts/215842199
http://www.flickr.com/photos/gester/2424831457/
http://www.flickr.com/photos/mareen/580324668/
http://www.flickr.com/photos/esprit/24024491/
http://www.flickr.com/photos/equalaffection/2280861197
http://www.flickr.com/photos/rienkmebius/234802363/
http://www.flickr.com/photos/paula_marina/845803994/
http://www.flickr.com/photos/8846935@N05/2446005514/
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