Here are the slides from Thursday's Brunch Bytes workshop - Next Steps in Social Media.

1. NEXT STEPS IN SOCIAL
MEDIA?
Dr Paul Coulton
POP QUIZ
Sunday, 3 April 2011 Sunday, 3 April 2011
USA
Japan
8%
Spain 30%
4%
Italy None
Facebook 4%
Brazil Twitter
Switzerland
My Space 7%
LinkedIn
Foursquare
Australia
Gowalla
Germany Other 11%
France
11% 25%
UK
50 55 60 65 70 75 80 85 90
SOCIAL MEDIA USE 2010 COMMUNICATION FROM
Inside View
MARKETERS
Sunday, 3 April 2011 Sunday, 3 April 2011

2. Maslow’s Hierarchy of Needs
SOCIAL CAPITAL Fresh Networks
The resources accumulated through the relationships SOCIAL CAPITAL
among people.
Sunday, 3 April 2011 Sunday, 3 April 2011
Linked to what is often termed "weak ties," which
are loose connections between individuals who
may provide useful information or new
perspectives for one another but typically not
emotional support
BRIDGING AND BONDING BRIDGING AND BONDING
Sunday, 3 April 2011 Sunday, 3 April 2011

3. Linked to what is often termed "weak ties," which
are loose connections between individuals who bonding social capital is found between individuals
may provide useful information or new in tightly-knit, emotionally close relationships, such
perspectives for one another but typically not
GROOMING AND GOSSIP
as family and close friends.
emotional support
BRIDGING AND BONDING Dunbar speculated that as much as 42% of the group's time
would have to be devoted to social grooming.
Sunday, 3 April 2011 Sunday, 3 April 2011
GROOMING AND GOSSIP
Dunbar speculated that as much as 42% of the group's time ITS ALL IN OUR MEMES
would have to be devoted to social grooming.
Sunday, 3 April 2011 Sunday, 3 April 2011

4. SOCIAL GRAPH SOCIAL GRAPH
AYBABTU Zero ing AYBABTU Zero ing
Sunday, 3 April 2011 Sunday, 3 April 2011
Diving
Friends
Lancaster
Friends
All your
social graph are belong
to me
Colleagues/ Family
Students
SOCIAL GRAPH REAL SOCIAL GRAPH
AYBABTU Zero ing
Sunday, 3 April 2011 Sunday, 3 April 2011

5. Weak Ties
Diving
Friends
Lancaster Strong Ties
Friends
Colleagues/ Family
Students
ONLINE SOCIAL GRAPH GRANULAR SOCIAL GRAPH
Sunday, 3 April 2011 Sunday, 3 April 2011
Temporay Ties
Matt Adams many to many
Weak Ties one to many
Diving Matt Adams
Friends
Lancaster Strong Ties few to many
Friends
one to few
one to one
few to few
Colleagues/ Family
Students
TEMPORARY TIES COMMUNICATING
DIFFERENTLY
Sunday, 3 April 2011 Sunday, 3 April 2011

6. many to many
one to many
Matt Adams
few to many
Are My Decisions Being Made Over Here?
one to few
one to one
few to few
COMMUNICATING MAKING DECISIONS
DIFFERENTLY
Sunday, 3 April 2011 Sunday, 3 April 2011
Are My Decisions Being Made Over Here?
MAKING DECISIONS MYTHICAL INFLUENCER
Sunday, 3 April 2011 Sunday, 3 April 2011

7. Influential?
Influenceable? What we think hubs work like What they actually work like
MYTHICAL INFLUENCER SOCIAL HUBS
Sunday, 3 April 2011 Sunday, 3 April 2011
Weak Ties
Diving
Friends
Lancaster Strong Ties
Friends
Family
DOES MY BUM LOOK BIG IN
THIS?
Colleagues/
Students
Sunday, 3 April 2011 Sunday, 3 April 2011

8. All your social graph All your social graph
are belong to me are belong to me
DOES MY BUM LOOK BIG IN DOES MY BUM LOOK BIG IN
THIS? THIS?
Sunday, 3 April 2011 Sunday, 3 April 2011
The Status
The Purcha
se The Query Graph The Check-
In
The Social
Update
Doing.
. What I'm
y t Who I Am .
What I Bu What I Wan
now
Whats's Where I Am
Who I K
Happening
Amazon. Google. FaceBook. Foursquare
Twitter.
EBay. Yahoo. MySpace. Gowalla
Facebook
Nectar Bing Google Places
http://mattmckeon.com/facebook-privacy/
WHAT DO WE REVEAL? WHAT HAPPENED TO MY
Matt McKeon
PRIVACY?
Sunday, 3 April 2011 Sunday, 3 April 2011

9. We
reserve the right at
all times (but will not
have an obligation) to
remove or refuse to distribute
any Content on the Services
and to terminate users or
reclaim
usernames.
The The
Oatmeal Oatmeal
WHO OWNS YOUR WHO OWNS YOUR
TWITTER ID? TWITTER ID?
Sunday, 3 April 2011 Sunday, 3 April 2011
Heavy Contributors
1%
Will Hill 9%
Intermittent
Contributors
90%
Lurkers
Sabine DuFaux
90-9-1 Rule
PARTICIPATION INEQUALITY
Social Gold
TIME IS MONEY
Sunday, 3 April 2011 Sunday, 3 April 2011

10. Use of game
mechanics to
encourage
engagement in an
activity that
otherwise might be
considered a chore
or boring
GAMIFICATION ? GAMIFICATION ?
Sunday, 3 April 2011 Sunday, 3 April 2011
Encouraging certain Use of game Self
Reward Status Achievements Competition Altruism
user behaviour mechanics to Expression
encourage
EPIC
WIN WIN WIN
Points
WIN
using Games as a
Lens engagement in an EPIC
WIN WIN
activity that Levels
WIN
otherwise might be Challenges
WIN WIN
EPIC
WIN
WIN
considered a chore
or boring Virtual WIN WIN
EPIC
WIN
WIN
Goods
Leader WIN WIN
EPIC
WIN
Boards
EPIC
WIN WIN WIN
Gifting
WIN
GAMIFICATION ? GAMIFIERS HANDBOOK?
Sunday, 3 April 2011 Sunday, 3 April 2011

11. danah boyd
INVISIBLE AUDIENCE SOCIAL ANALYTICS
Sunday, 3 April 2011 Sunday, 3 April 2011
'!!!"
&#!!"
&!!!"
!"#$%&'()'*+%%,-'.%&'/&'
%#!!"
%!!!"
$#!!"
$!!!"
#!!"
!"
$(!!")*"
$(!!"+*"
$(!!")*"
$(!!"+*"
$(!!")*"
$(!!"+*"
$(!!")*"
$(!!"+*"
$(!!")*"
$(!!"+*"
$(!!")*"
$(!!"+*"
$(!!")*"
$(!!"+*"
,-./01234"5--6" 7/234"5--6"
TWEETING WITH THE TELLY TWEETS PER HOUR
Sunday, 3 April 2011
ON Sunday, 3 April 2011

12. $!!"#
,!"#
+!"#
*!"#
!"#$"%&'(")*+),-""&.)/"#)0#)
)!"#
(!"#
'!"#
&!"#
%!"#
$!"#
!"#
%,-$$-%!$!# &!-$$-%!$!# !$-$%-%!$!# !%-$%-%!$!# !&-$%-%!$!# !'-$%-%!$!# !(-$%-%!$!#
./01# 2314# 560#78109:;6# 23<# =0>0993#
SEMIFINAL WEEK TWEETS
Sunday, 3 April 2011 Sunday, 3 April 2011
$!!"# $!!"#
“Some weird
song choices for tonight's
,!"# ,!"#
#XFactor but I'm liking them!
Cher - LTWYL, 1D - Only
+!"# +!"#
Girl”
!"#$"%&'(")*+),-""&.)/"#)01%2&")
!"#$"%&'(")*+),-""&.)/"#)01%2&")
*!"# *!"#
)!"# )!"#
(!"# (!"#
'!"# '!"#
&!"# &!"#
%!"# %!"#
$# %# &# '# (# )# *# +# ,# $!# $$# $%# $# %# &# '# (# )# *# +# ,# $!# $$# $%#
$!"# $!"#
!"# !"#
$,-$!#
$,-%!#
$,-&!#
$,-'!#
$,-(!#
%!-!!#
%!-$!#
%!-%!#
%!-&!#
%!-'!#
%!-(!#
%$-!!#
%$-$!#
%$-%!#
%$-&!#
%$-'!#
%$-(!#
$,-$!#
$,-%!#
$,-&!#
$,-'!#
$,-(!#
%!-!!#
%!-$!#
%!-%!#
%!-&!#
%!-'!#
%!-(!#
%$-!!#
%$-$!#
%$-%!#
%$-&!#
%$-'!#
%$-(!#
./01# 2314# 560#78109:;6# 23<# =0>0993# ./01# 2314# 560#78109:;6# 23<# =0>0993#
SEMIFINAL SATURDAY SHOW SEMIFINAL SATURDAY SHOW
Sunday, 3 April 2011 Sunday, 3 April 2011

13. $!!"# $!!"#
“Some weird
song choices for tonight's
,!"# ,!"#
#XFactor but I'm liking them!
Cher - LTWYL, 1D - Only
+!"#
Girl” +!"#
!"#$"%&'(")*+),-""&.)/"#)01%2&")
!"#$"%&'(")*+),-""&.)/"#)01%2&")
*!"# *!"#
)!"# )!"#
(!"#
“Rebecca is dancing
thru lightsabers... clearly a (!"#
blatant attempt to capture the
'!"# sci-fi vote. #xfactor” '!"#
2314#?86KB#
&!"# &!"#
E;<;F#G@;#H66;I690D# ./01#?86KB#
%!"# %!"#
2314#CJ8F863A0D#
$# %# &# '# (# )# *# +# ,# $!# $$# $%#
$!"# $!"# ?/;@#?A31AB# ?/;@#C6DB#
!"# !"#
$,-$!#
$,-%!#
$,-&!#
$,-'!#
$,-(!#
%!-!!#
%!-$!#
%!-%!#
%!-&!#
%!-'!#
%!-(!#
%$-!!#
%$-$!#
%$-%!#
%$-&!#
%$-'!#
%$-(!#
$,-&!#
$,-'!#
$,-(!#
%!-!!#
%!-$!#
%!-%!#
%!-&!#
%!-'!#
%!-(!#
%$-!!#
%$-$!#
%$-%!#
%$-&!#
./01# 2314# 560#78109:;6# 23<# =0>0993# ./01# 2314# 560#78109:;6# 23<# =0>0993#
SEMIFINAL SATURDAY SHOW SEMIFINAL SUNDAY SHOW
Sunday, 3 April 2011 Sunday, 3 April 2011
$!!"# $!!"#
,!"# ,!"#
“Black “Black
+!"# Eyed Peas are laaame on +!"# Eyed Peas are laaame on
#xfactor” #xfactor”
!"#$"%&'(")*+),-""&.)/"#)01%2&")
!"#$"%&'(")*+),-""&.)/"#)01%2&")
*!"# *!"#
)!"# )!"#
“danni
pick mary
(!"# (!"# pleeeeeasssssseeeeeeeee!!!!!!!
#xfactor”
'!"# '!"# ”
2314#?86KB# 2314#?86KB#
&!"# &!"#
E;<;F#G@;#H66;I690D# ./01#?86KB# E;<;F#G@;#H66;I690D# ./01#?86KB#
%!"# %!"#
2314#CJ8F863A0D# 2314#CJ8F863A0D#
$!"# ?/;@#?A31AB# ?/;@#C6DB# $!"# ?/;@#?A31AB# ?/;@#C6DB#
!"# !"#
$,-&!#
$,-'!#
$,-(!#
%!-!!#
%!-$!#
%!-%!#
%!-&!#
%!-'!#
%!-(!#
%$-!!#
%$-$!#
%$-%!#
%$-&!#
$,-&!#
$,-'!#
$,-(!#
%!-!!#
%!-$!#
%!-%!#
%!-&!#
%!-'!#
%!-(!#
%$-!!#
%$-$!#
%$-%!#
%$-&!#
./01# 2314# 560#78109:;6# 23<# =0>0993# ./01# 2314# 560#78109:;6# 23<# =0>0993#
SEMIFINAL SUNDAY SHOW SEMIFINAL SUNDAY SHOW
Sunday, 3 April 2011 Sunday, 3 April 2011

14. $!!"# “Louis sends through Mary, Dannii $!!"# “Louis sends through Mary, Dannii
sends through Cher, Cheryl goes with sends through Cher, Cheryl goes with
,!"# Cher...it's down to Simon. ,!"# Cher...it's down to Simon.
“Black “Black
+!"# Eyed Peas are laaame on +!"# Eyed Peas are laaame on “Grow a pair
#xfactor” #xfactor” Simon. Let the public decide!
!"#$"%&'(")*+),-""&.)/"#)01%2&")
!"#$"%&'(")*+),-""&.)/"#)01%2&")
*!"# *!"# #xfactor”
)!"# )!"#
“danni “danni
pick mary pick mary
(!"# pleeeeeasssssseeeeeeeee!!!!!!! (!"# pleeeeeasssssseeeeeeeee!!!!!!!
#xfactor” #xfactor”
'!"# ” '!"# ”
2314#?86KB# 2314#?86KB#
&!"# &!"#
E;<;F#G@;#H66;I690D# ./01#?86KB# E;<;F#G@;#H66;I690D# ./01#?86KB#
%!"# %!"#
2314#CJ8F863A0D# 2314#CJ8F863A0D#
$!"# ?/;@#?A31AB# ?/;@#C6DB# $!"# ?/;@#?A31AB# ?/;@#C6DB#
!"# !"#
$,-&!#
$,-'!#
$,-(!#
%!-!!#
%!-$!#
%!-%!#
%!-&!#
%!-'!#
%!-(!#
%$-!!#
%$-$!#
%$-%!#
%$-&!#
$,-&!#
$,-'!#
$,-(!#
%!-!!#
%!-$!#
%!-%!#
%!-&!#
%!-'!#
%!-(!#
%$-!!#
%$-$!#
%$-%!#
%$-&!#
./01# 2314# 560#78109:;6# 23<# =0>0993# ./01# 2314# 560#78109:;6# 23<# =0>0993#
SEMIFINAL SUNDAY SHOW SEMIFINAL SUNDAY SHOW
Sunday, 3 April 2011 Sunday, 3 April 2011
$!!"# “Louis sends through Mary, Dannii
sends through Cher, Cheryl goes with
,!"# Cher...it's down to Simon.
“Black
'#$
+!"# Eyed Peas are laaame on “Grow a pair
#xfactor” Simon. Let the public decide!
!"#$"%&'(")*+),-""&.)/"#)01%2&")
#xfactor”
*!"#
()*+$
""#$
)!"#
“danni
“Simon ya ejit! :/
,-+.$
pick mary
(!"# f**k sake! What a joke!
pleeeeeasssssseeeeeeeee!!!!!!!
#xfactor” #xfactor” /0*$12+*3450$
'!"# ” !"#$
2314#?86KB#
,-6$
&!"#
E;<;F#G@;#H66;I690D# ./01#?86KB#
%&#$ 7*8*33-$
%!"#
2314#CJ8F863A0D#
$!"# ?/;@#?A31AB# ?/;@#C6DB# !#$
!"#
$,-&!#
$,-'!#
$,-(!#
%!-!!#
%!-$!#
%!-%!#
%!-&!#
%!-'!#
%!-(!#
%$-!!#
%$-$!#
%$-%!#
%$-&!#
FACEBOOK LIKES
./01# 2314# 560#78109:;6# 23<# =0>0993#
SEMIFINAL SUNDAY SHOW 2,235,322 in total
Sunday, 3 April 2011 Sunday, 3 April 2011