Our Cloud Integration and Data Management Summer School will take you through the major challenges encountered in many Salesforce implementations. Our hand-picked faculty of industry leaders will highlight potential roadblocks and offer solutions to typical problems. And each lesson builds on the last to help every student improve their Salesforce organizations. Lesson 1: Don’t Get Cast Away on a Data Island - The Essential Guide to Connecting With Salesforce - Tuesday June 18th - 10:00 am PST

1. Cloud Integration and Data
Management Summer School
Lesson 1:
The Essential Guide to Connecting With Salesforce
Clive Bearman, Director of Marketing, Informatica Cloud
Ron Lunasian, Sr. Director Cloud Platform, Informatica
Rakesh Bansal, Sr Enterprise Intelligence Analyst, Brocade

2. Summer School Overview
• Curriculum
• Good News - No test!
• Complete all 3 lessons receive gift card for a summer treat
Lesson Title Date
1
Don‟t Get Cast Away on a Data Island
The Essential Guide for Connecting to Salesforce
Tues 6/18
10:00 am PST
2
Customer Relationships Don‟t End In September
Using Cloud Master Data Management to Deliver a Single View of Your Customer
Thurs 7/18
10:00 am PST
3
Working from the Beach
Mobilizing Processes for the Smart Phone Generation
Thurs 8/15
10:00 am PST

3. Today‟s Lesson
• Goal
• Learn the fastest way to integrate and manage data in Salesforce
• Faculty
• Clive Bearman, Director of Marketing, Informatica Cloud
• Ron Lunasian, Sr. Director Cloud Platform, Informatica
• Rakesh Bansal, Sr Enterprise Intelligence Analyst, Brocade
• Lesson Plan
• Cloud integration and data management challenges
• Essential guide to Salesforce integration
• Demonstration
• Real world example (Brocade)
• Q&A
• Homework assignment

4. 4
Why are there 3
lessons?

5. 5
There are 3 BIG
challenges.

6. 6
1
Salesforce
Becomes
Another
Data Silo
2
Salesforce
Data
Becomes
Inconsistent
3
Salesforce
Users
Corrupt
The Data

7. 7
What‟s wrong
with a Salesforce
data silo?
(After all it‟s just for the sales dept.)

8. Business Needs Accurate Reporting
For Effective Decision Making
8
Sales Marketing Support
Finance
Manufacturing
eCommerce

9. Order
Accounts
Contacts
Leads
A Real World Example
9
„Account‟, ‘Contact‟
and ‘Lead‟ are standard
Salesforce objects
„Order‟ is a Custom
Salesforce Object
(SAP is system of record)
VP of Sales and Marketing
“How many leads become
orders?”

10. 10
What are the options
for Salesforce data
integration?

11. Salesforce Data Integration Options
11
1
2
3
Manual Tools
Too time consuming and error prone
APEX Coding
Needs costly developers
Cloud Integration Suite
What evaluation criteria should we use?
http://www.informaticacloud.com/images/whitepapers/WP-What_to_look_for_when_evaluating_IaaS.pdf

12. Award Winning Cloud Integration
Point, Click, Connect
12
Design
Administer
4
1
Execute
2
3
Monitor
Variety of source and targets
Easy transform and map
Easy to use wizards
On demand
On schedule
On real-time event
Job execution status
Session logs
Error logs
Manage users
Manage access controls
Audit Logs

13. Salesforce Integration Demo
Ron Lunasian
Sr. Director Cloud Platform Adoption, Informatica
13

14. 14
2000+ Salesforce.com
customers rely on Informatica to
connect to 100+ on-premise and
SaaS applications and integrate 2
billion+ records a day.

15. Salesforce Integration in Action
Rakesh Bansal
Sr Enterprise Intelligence Analyst, Brocade
15

16. 16
Brocade at a Glance
$0.6
$0.8
$1.2
$1.5
$2.0
$2.1
2005 2006 2007 2008 2009 2010
Annual Revenue
(Billions)
• Founded in 1995
• 4,700+ employees worldwide
• Headquartered in San
Jose, CA
• Operating in more than 160
countries
• $2+ billion in annual revenue

17. 17
Brocade One is…
…how Brocade enables new business models
and capabilities for service providers.
• Highest density 100 GbE
• Backbone and research
networks
• Low latency solutions
• Application Delivery Solutions
• Price/performance leadership

18. 18
…why users can enjoy the benefits of
their applications and information anywhere.
• Active-active mesh
architectures
• Mobile backhaul
• Data center
reliability, throughout the
network
• Unified wired/wireless
management
Brocade One is…

19. 19
Cloud Platform
Cloud Interface Platform
• Identify a platform to integrate cloud apps with on-premise apps
Architecture
Architecture Pattern
• Architecture pattern that can support most of the cloud based
integrations
Ease of Use
Ease of Use
• The tool that doesn’t require learning curve or specialized skills
Bi Directional
Bi Directional Interface
• Tool selected should support meta-data as well as data integration
• It should be able to upload or download data from cloud apps
Use Case

20. The Architecture: Data and Metadata
20
Brocade Data Center
ONCEDailyTWICEDaily
DATA
SECURE
AGENT
TBD
TBD
SALESFORCE
INFORMATICA
CLOUD
User Admin
Credentials of Salesforce
Credentials of Brocade Replica
Task Scheduler
METADATA
SECUREDDATAPIPE
METADATA
LOGS
POWERCENTER
SALES AND
SERVICE
SERVICE
REQUEST
FAILURE
ANALYSIS
ENTITLEMENTS,
RMA, PRODUCTS
Staging
INBOUND
OUTBOUND
BI
SALES
SERVICE
PRM
WFO
PLM
ERP
Entitlements

21. Informatica Cloud Security and SLA
21
Informatica Cloud only stores source/target metadata, no application data is stored
Source and Target DB credentials are stored on the Informatica Cloud and
isn‟t encrypted. All passwords are encrypted
All data communication uses 128-bit SSL encryption
Informatica Cloud is SAS-70-II , ISO27001 Compliant
Access to Informatica Cloud can be restricted by range of IPs
User Roles and Responsibility could be used to control Source/Target
credentials or Tasks

22. Questions and Answers
22

23. Homework Assignment
23
1
2
3
Register for 30 day free trial
Informaticacloud.com/summerschooltrial
Get social & tell a friend
Follow @infacloud on Twitter
Come to the next lesson
Thurday July 18th 10:00 am PST
“Customer Relationships Don‟t End In September”

24. Appendix
24

25. How Does Informatica Cloud Integration Work?
25
Your Enterprise
Cloud Applications
1
2
3
• Rapid Deployment
• Easy to Use
• Powered by Vibe™

26. Design
26
1
Variety of source
and targets
Easy to use
wizards
Easy transform
and map

27. Execute
27
2
On demand On schedule On real-time event

28. Monitor
28
3
Job execution
status
Error logs Session logs

29. Administer
29
4
Manage users
Manage access
controls
Audit logs

30. Integration goes mobile!
• Monitor Informatica Cloud usage
• Check status of integration jobs
• Troubleshoot tasks and access
support
Informatica Cloud on iOS & Android