1. Denver
Your Research Destination!
By:
Bret Agre, COO–Back-Up Generator–Artist
Christine Cook, PRC, CEO–Generator-Florist

2. Why Denver?
 5th Fastest Growing City in the US - 16.9% growth; 9.7% national average
 Largest City in the Mtn. Time Zone and ½ Way Between Chicago and LA
 Swing State - Great for Political Research
 Top 10 Market for Disposable Income
 Rated 1st for Highest Educated Market in the U.S.
 Top in Urban Expansion and Growth
 Top Young City
 One of the Most Diverse Demographics
 INGATHER INNOVATION FACLITIES! by Chad Galloway

3. Let’s Talk About Denver…
 Rated 1st for Baby Boomer capital of the US
 No. 1 market for organic companies and shoppers
 No. 1 producer of beer with 103 breweries
 Louisville, CO was rated No. 1 for place to live in the U.S. by CNNMoney
 Low unemployment rate - 8.4%, national average 9.1%
 Home to Southwest, Frontier Airlines and main United Airlines hub
 CU Medical ranked No. 4 of 125 Medical Schools and 15th for
Nursing, while UNC ranks No. 2 for Veterinary medicine
 DU Daniels College of Business – ranked 15th in the world
for business schools

4. Denver Diversity…
Denver is a GREAT representative sample of the U.S.
Race/Ethnicity CO USA Household CO USA
Asian, Pacific 3% 5% Income
Islander Under $15K 8% 13%
African 7% 12% $15K-$24,999K 8% 12%
American $25K-$34,999K 9% 11%
Hispanic 20% 16% $35K-$49,999K 14% 14%
Caucasian 63% 63% $50K-$74,999K 20% 18%
Other 7% 4% $75K-$99,999K 15% 12%
$100K+ 26% 10%
Teens & Tweens
 Among the highest income and disposable spending
 24% of population is less than 18 years of age
 Outdoorsy and Techy
 All American

5. Denver Industries…
Quick Service / Fast Food Restaurant HQ’s
 Noodles and Co.  Mad Greens
 Goodtimes  Qdoba
 Chipotle  Smashburger
 Einstein Bros. Bagels  Arby’s
 Quizno’s  Boston Market
In-Context Example: Mimic the delivery pizza experience, from the
comfort of a real home.
Health & Beauty
 Top Organic & Natural Market Mecca
 Whole Foods  Sprouts
 Sunflower Market  Trader Joe’s
 Vitamin Cottage  Wild Oats Market
 Alfalfa’s
In-Context Example: Product Parties – Position your study as a casual party,
rather than traditional research

6. Apparel / Retail
 10th Largest Downtown Retail
 All Major Pro Sports Teams
 Heavy Athletic / Outdoor Apparel Industry – Unparalleled Outdoor Activities
 Home to Crocs, Ebags and Boppy
In-Context Example: Respondents can put on your new hiking boots, and be
interviewed on a hiking trail with one of INGATHER’s in-house “helmet cameras”.
Packaged Goods
 3rd Largest Food Processing Manufacturer
 Distribution Center for the Rocky Mountain Region
 Most Dog Friendly Market & Dog Parks Per Capita
In-Context Example: Have respondents test the usability of a
In-House Bernese Mountain Dogs
new product while cooking in a real home kitchen.
Pharmaceutical
 Over 25 Hospitals in the Denver MSA – Most Top Rated – Over 6,300 Beds
 Top Market for Asthma and Orthopedic
 CU Med Ranked No. 4 in the Nation

7. Technology Entertainment
 “Mini Silicon Valley”  Nintendo Wii, Xbox Kinect, and PS3 In-House
 Top Market For Engineers  Headquarters For:
 School of Mines Top Ranked  Dish Network
 Regal Entertainment
 Headquarters For:
 EchoStar
 Cisco  High Noon Entertainment
 Jeppesen / Boeing  Sports Authority
 Lockheed Martin
 Level 3 Communications
 CH2MHill
 Time-Warner
 Avaya
 Otterbox
 Frontier Airlines
 Southwest Airlines
In-Context Example: Test home based technology products in a real
environment. Including TV, Video Games, Cable, Satellite, Surround Sound, Home
PC, Internet, and even 3-D, etc.

8. Food and Beverage
 HQ’s for Non-Alcohol Beverages:
 Celestial Seasonings
 Deep Rock
 El Dorado
 Jones Soda
 Izze
 Home of the Great American Beer Festival
 Alcohol Beverage HQ’s:
 New Belgium
 Breckenridge Brewery
 Great Divide
 Left Hand Brewing
 Avery Brewing In-Context Example: Drinking buddies group in
 O’Dell Brewing our game room, with full wet bar; mimic a
 Tommyknocker Brewery real bar, play pool, hangout in a controlled
 Wynkoop Brewing environment.

9. INGATHER Sensory
Denver’s Only Dedicated Sensory & Testing Facilities…
…to Meet Your Sensory Testing Needs!
 Wet/Dry Test Kitchen
 Consumer Test Kitchen
 Commercial Culinary Kitchen
 In-Context Kitchen at the “Reality House”

10. INGATHER’s Reality House
 More real environment – a real home
 As in-context as possible
 Comfortable and relaxed for clients and respondents
 Customized and adaptable
 Top-end amenities at traditional prices
 “We don’t recruit; we “Scout”. There is a difference!”
 The right people in the right environment
Marketing Research In-Context…
…Deeper Insights, Better Results!
“INGATHER is the best place to conduct research…I actually
felt like I was in a real world environment and the data was
crystal clear!” ~ PEPSICO

11. “Revolutionizing the Sensory and
Qualitative Experience One Client at a
Time!”
in·gath·er: To gather in; to collect. To come
together in a central place.

12. “Where Reality Meets Research”
- Qualitative –
The Industry’s Only “Reality House”
www.IngatherResearch.com
- Sensory –
Denver’s Only Dedicated Sensory Testing Facilities
www.IngatherSensory.com