18. Who to Target for Interviews
Budget
Has makeshift
solution
Actively looking for
solution
Awareness of problem
Has the problem you are solving
Reading: Startup Owner’s Manual
Work from the
bottom up
F1: What is the ideal customer to target for interviewsESTABLISH CONCEPT OF EARLY EVANGELISTF2: How do you find these guys?
How many customer interviews do you think you need?How many contacts to get xx interviews?How many minutes per interview?What is a good goal per week?
F1: Don’t start with your high-value targets – WHY NOT?F1: How could we refine this as we conduct more and more interviews:The problem: ?Demographics: ?Alternative solutions?Positioning?Build a pipeline?