from the 1st stage of development where the ideation begins.
The CIM platform will manage your customers' expertise that is potentially valuable for product and service development. It will give your company the leverage to anticipate future market demand.
Customers' participation through the CIM platform will not interfere with the efficiency of
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2. Facts
“50% of revenue in 5 years’ time must come from
sources that do not exist today” (Ernst & Young study
Connecting Innovation to profit, 2010) “ Decreasing margins;
New competitors in emerging markets;
Shortened Time-to-Market ”
Target
Exploration of new market segments;
Open Innovation practices using customer’s opinions;
Optimize cost structure & increase margins;
One of the Solutions
Engage your customer community with open innovation &
crowdsourcing :
- To support pro-active collaboration.
- To Make an idea move through the innovation funnel to a
developed concepts
- To reduce Cost & Risk
3. Open Innovation and Customer innovation
Open Innovation
Consortiums/ Customer/User Employee
Partnerships Coopetition
Collaborations Innovation Innovation
Find: How can you Select : What are Implement: How Capture : How you are going
find customer innovation you going to do and are you going to make to get the benefits from it?
opportunities? Why? it happen?
The Customer Innovation Management Platform
Is the solution!!
4. Customer Innovation Management Platform
Focuses on……….
Product
Manufacturing Sales
Development
Concept Development
Trigger Analysis Identification Concept Innovation
Business Problem Concept Criteria
Opportunities Influencer - Definition
Challenge Concept evaluation
Brief - Prioritizing
Ecosystem Solving Concept Design
Description Drivers - Prototyping
5. Concept Innovation with …
The Customer Innovation Management Platform
Concept Innovation Funnel
Challenge Idea Concept Concept
Filter Screening Review Evaluation
Product Development
Challenge
Ideas Concepts
New
Brief
G0 G1 G2
Criterias G3 G4
selection Selection concept
Selection
Comment on challenges Incubation Concept rating
New concept testing
Vote on challenges Idea rating Concept testing
6. Customer Innovation Management Platform (CIM)
because….
Is the solution because….
• Engage your customers in your innovation process. • Run more effectively your new product
• Integrate customer’s in your new product development processes.
development processes • Integrate Customer to support the
• Manage your customers' expertise that is potentially continuous process improvement
valuable for product and service development. • Enable collaboration on the creation and
• Anticipate future market demand. refinement of ideation process.
• Enhance your effectiveness and provide you better • Reduce time to market
business results.
Cost reduction
• Cutting by two your new product development lifecycle
• Decreasing the cost of maintenance of your customer community
• Training for end-user is not required
• Shortening timeframes of idea generation and evaluation.
• Reducing the company human resource involvement
7. Customer Innovation Management Platform (CIM)
because….
Is the solution because….
• Increase your customer community base.
• Gather customers who most fit to perform tasks, • Integrate your customers' knowledge, behaviors
solve problems and contribute and needs
• Inspire communities to proactively collaborate, • Stream new ideas
improve, and refine ideas through incentives and • Involve customers in the decision making process
competition. • Evaluate ideas quality
• Identify, select, and transform ideas into solutions, • Organize ideas better - prioritize and track
products, and services for your business. customer ideas
8. The Minder platform proposes an easy setup for….
Challenge Owner Participants
• An easy start with a manual and • User friendly interface
support • A participant user guide
• Domain creation where the ideation is • Easy registry and Invitation of
taking place participants
• Users Management • Confirmation of user registry
• Timelines • User’ can create their personal profile
• Languages support pages.
• Point management system • Users submit their ideas, comments
• Statistic management easily with a friendly interface
• Decision making criteria • Users can interact with each other.
• Logo upload
• Themes (Choice between 3 themes)
• Maintain Control over who can see and
contribute
9. Community-Driven IdeaInnovation Funnel
Concept Management
Particpation
customer feedback
Knowledge
market
R&D Votes Rating Crowdsourcing
research forums
Sharing
New trends
Challenge
reviews views
Refine and Build Out
Concepts
Customer/
Challenge brief
Community
Description Feedback
Select best Concept
with Criterias
Market Rules
Post ideas
Targets
Ideation Process
10. Contact Us
The Customer Innovation platform
Website: http://www.innovation-minder.com
Email: innovation.minder@gmail.com