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Customer Innovation
           Management Platform



The Innovation Minder Company
Juvignac, France
e-mail : innovation.minder@gmail.com
                                           All Images Copyright © 2012
http://www.innovation-minder.com       FreeDigitalphotos. All rights reserved
Facts
“50% of revenue in 5 years’ time must come from
sources that do not exist today” (Ernst & Young study
Connecting Innovation to profit, 2010)                         “ Decreasing margins;
                                                        New competitors in emerging markets;
                                                            Shortened Time-to-Market ”

                   Target
    Exploration of new market segments;
    Open Innovation practices using customer’s opinions;
    Optimize cost structure & increase margins;



                                  One of the Solutions
                                  Engage your customer community with open innovation &
                                  crowdsourcing :
                                  - To support pro-active collaboration.
                                  - To Make an idea move through the innovation funnel to a
                                     developed concepts
                                  - To reduce Cost & Risk
Open Innovation and Customer innovation
                                                 Open Innovation


Consortiums/                                      Customer/User                  Employee
                           Partnerships                                                                 Coopetition
Collaborations                                      Innovation                  Innovation




Find: How can you          Select : What are     Implement: How          Capture : How you are going
find customer innovation   you going to do and   are you going to make   to get the benefits from it?
 opportunities?                   Why?                 it happen?




 The Customer Innovation Management Platform
                                      Is the solution!!
Customer Innovation Management Platform
                        Focuses on……….

                         Product
                                             Manufacturing              Sales
                       Development




                          Concept Development
Trigger        Analysis              Identification          Concept Innovation
                  Business                Problem            Concept Criteria
                Opportunities            Influencer             - Definition
Challenge                                                    Concept evaluation
  Brief                                                        - Prioritizing
                 Ecosystem                Solving            Concept Design
                 Description              Drivers               - Prototyping
Concept Innovation with …
            The Customer Innovation Management Platform
                                 Concept Innovation Funnel
                       Challenge                   Idea               Concept                  Concept
                         Filter                 Screening             Review                  Evaluation




                                                                                                                  Product Development
Challenge




                        Ideas                  Concepts
                                                                                               New
  Brief




              G0                          G1                   G2
                                                                    Criterias         G3                     G4

                      selection                                     Selection                concept
                                               Selection




                   Comment on challenges         Incubation         Concept rating
                                                                                           New concept testing
                     Vote on challenges          Idea rating        Concept testing
Customer Innovation Management Platform (CIM)
                                     because….
                     Is the solution because….



•   Engage your customers in your innovation process.      •   Run more effectively your new product
•   Integrate customer’s in your new product                   development processes.
    development processes                                  •   Integrate Customer to support the
•   Manage your customers' expertise that is potentially        continuous process improvement
    valuable for product and service development.          •   Enable collaboration on the creation and
•   Anticipate future market demand.                           refinement of ideation process.
•   Enhance your effectiveness and provide you better      •   Reduce time to market
    business results.

                            Cost reduction
                            •   Cutting by two your new product development lifecycle
                            •   Decreasing the cost of maintenance of your customer community
                            •   Training for end-user is not required
                            •   Shortening timeframes of idea generation and evaluation.
                            •   Reducing the company human resource involvement
Customer Innovation Management Platform (CIM)
                                    because….
                    Is the solution because….


•   Increase your customer community base.
•   Gather customers who most fit to perform tasks,         •   Integrate your customers' knowledge, behaviors
    solve problems and contribute                               and needs
•   Inspire communities to proactively collaborate,         •    Stream new ideas
    improve, and refine ideas through incentives and        •   Involve customers in the decision making process
    competition.                                            •   Evaluate ideas quality
•   Identify, select, and transform ideas into solutions,   •   Organize ideas better - prioritize and track
    products, and services for your business.                   customer ideas
The Minder platform proposes an easy setup for….
           Challenge Owner                                  Participants

•   An easy start with a manual and         •   User friendly interface
    support                                 •   A participant user guide
•   Domain creation where the ideation is   •   Easy registry and Invitation of
    taking place                                participants
•   Users Management                        •   Confirmation of user registry
•   Timelines                               •   User’ can create their personal profile
•   Languages support                           pages.
•   Point management system                 •   Users submit their ideas, comments
•   Statistic management                        easily with a friendly interface
•   Decision making criteria                •   Users can interact with each other.
•   Logo upload
•   Themes (Choice between 3 themes)
•   Maintain Control over who can see and
    contribute
Community-Driven IdeaInnovation Funnel
            Concept Management
                                                                           Particpation
   customer feedback
                                                               Knowledge
               market
 R&D                                            Votes Rating               Crowdsourcing
              research             forums
                                                                Sharing
       New trends

       Challenge
                                      reviews      views

                                                                Refine and Build Out
                                                                      Concepts
                                            Customer/
    Challenge brief
                                            Community
Description                                  Feedback

                                                                 Select best Concept
                                                                    with Criterias
                                            Market Rules
       Post ideas
                         Targets




                                            Ideation Process
Contact Us




                         The Customer Innovation platform



Website: http://www.innovation-minder.com
Email:   innovation.minder@gmail.com

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Customer Innovation management platform by The innovation minder company

  • 1. Customer Innovation Management Platform The Innovation Minder Company Juvignac, France e-mail : innovation.minder@gmail.com All Images Copyright © 2012 http://www.innovation-minder.com FreeDigitalphotos. All rights reserved
  • 2. Facts “50% of revenue in 5 years’ time must come from sources that do not exist today” (Ernst & Young study Connecting Innovation to profit, 2010) “ Decreasing margins; New competitors in emerging markets; Shortened Time-to-Market ” Target Exploration of new market segments; Open Innovation practices using customer’s opinions; Optimize cost structure & increase margins; One of the Solutions Engage your customer community with open innovation & crowdsourcing : - To support pro-active collaboration. - To Make an idea move through the innovation funnel to a developed concepts - To reduce Cost & Risk
  • 3. Open Innovation and Customer innovation Open Innovation Consortiums/ Customer/User Employee Partnerships Coopetition Collaborations Innovation Innovation Find: How can you Select : What are Implement: How Capture : How you are going find customer innovation you going to do and are you going to make to get the benefits from it? opportunities? Why? it happen? The Customer Innovation Management Platform Is the solution!!
  • 4. Customer Innovation Management Platform Focuses on………. Product Manufacturing Sales Development Concept Development Trigger Analysis Identification Concept Innovation Business Problem Concept Criteria Opportunities Influencer - Definition Challenge Concept evaluation Brief - Prioritizing Ecosystem Solving Concept Design Description Drivers - Prototyping
  • 5. Concept Innovation with … The Customer Innovation Management Platform Concept Innovation Funnel Challenge Idea Concept Concept Filter Screening Review Evaluation Product Development Challenge Ideas Concepts New Brief G0 G1 G2 Criterias G3 G4 selection Selection concept Selection Comment on challenges Incubation Concept rating New concept testing Vote on challenges Idea rating Concept testing
  • 6. Customer Innovation Management Platform (CIM) because…. Is the solution because…. • Engage your customers in your innovation process. • Run more effectively your new product • Integrate customer’s in your new product development processes. development processes • Integrate Customer to support the • Manage your customers' expertise that is potentially continuous process improvement valuable for product and service development. • Enable collaboration on the creation and • Anticipate future market demand. refinement of ideation process. • Enhance your effectiveness and provide you better • Reduce time to market business results. Cost reduction • Cutting by two your new product development lifecycle • Decreasing the cost of maintenance of your customer community • Training for end-user is not required • Shortening timeframes of idea generation and evaluation. • Reducing the company human resource involvement
  • 7. Customer Innovation Management Platform (CIM) because…. Is the solution because…. • Increase your customer community base. • Gather customers who most fit to perform tasks, • Integrate your customers' knowledge, behaviors solve problems and contribute and needs • Inspire communities to proactively collaborate, • Stream new ideas improve, and refine ideas through incentives and • Involve customers in the decision making process competition. • Evaluate ideas quality • Identify, select, and transform ideas into solutions, • Organize ideas better - prioritize and track products, and services for your business. customer ideas
  • 8. The Minder platform proposes an easy setup for…. Challenge Owner Participants • An easy start with a manual and • User friendly interface support • A participant user guide • Domain creation where the ideation is • Easy registry and Invitation of taking place participants • Users Management • Confirmation of user registry • Timelines • User’ can create their personal profile • Languages support pages. • Point management system • Users submit their ideas, comments • Statistic management easily with a friendly interface • Decision making criteria • Users can interact with each other. • Logo upload • Themes (Choice between 3 themes) • Maintain Control over who can see and contribute
  • 9. Community-Driven IdeaInnovation Funnel Concept Management Particpation customer feedback Knowledge market R&D Votes Rating Crowdsourcing research forums Sharing New trends Challenge reviews views Refine and Build Out Concepts Customer/ Challenge brief Community Description Feedback Select best Concept with Criterias Market Rules Post ideas Targets Ideation Process
  • 10. Contact Us The Customer Innovation platform Website: http://www.innovation-minder.com Email: innovation.minder@gmail.com