The Briefing Room with Robin Bloor and Tableau Software Live Webcast Sept. 17, 2013 Watch the archive: https://bloorgroup.webex.com/bloorgroup/lsr.php?AT=pb&SP=EC&rID=7461107&rKey=61f984b8947229b9 In the modern world of news delivery, many stories cannot be told with just words and pictures. Increasingly, top-tier news providers use interactive visualizations of data in order to tell compelling stories. The result is a more engaging experience for the user, plus added insights for the news provider. Register for this episode of The Briefing Room to see several of the most creative and powerful examples of data visualization in the news. Chief Analyst Robin Bloor of The Bloor Group will then discuss the visualization building process with Ben Jones of Tableau Software, who will answer questions about best practices for creating educational and visually stimulating graphics.

1. How Data Visualization Enhances the News
The Briefing Room

2. Welcome
Host:
Eric Kavanagh
eric.kavanagh@bloorgroup.com
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3. Mission
! Reveal the essential characteristics of enterprise software,
good and bad
! Provide a forum for detailed analysis of today s innovative
technologies
! Give vendors a chance to explain their product to savvy
analysts
! Allow audience members to pose serious questions... and get
answers!
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4. Topics
This Month: ANALYTICS
October: DATA PROCESSING
November: DATA DISCOVERY &
VISUALIZATION
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5. Analytics
My, how the news and
reporting industry has
changed
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6. Analyst: Robin Bloor
Robin Bloor is
Chief Analyst at
The Bloor Group
robin.bloor@bloorgroup.com
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7. Tableau Software
! Tableau develops software for data visualization, business
intelligence and analytics
! Their stated mission is to help people see and understand
data
! Tableau Public is designed to allow users to create visually
compelling and interactive graphics that can be embedded
and shared
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8. Guest: Ben Jones
Ben Jones is the Tableau Public Product
Marketing Manager for Tableau Software in
Seattle. Previously, Ben was a process
improvement specialist at a medical device
company in Los Angeles, and he has a background
in mechanical engineering and business.
Ben also blogs about data analytics and
visualization at http://dataremixed.com, and he
can be reached at bjones@tableausoftware.com
or on twitter at @DataRemixed.
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9. How Data Visualization
Enhances the News
BEN JONES
bjones@tableausoftware.com
@DataRemixed

10. 1. Captures the Imagination
Which story are you more likely to read?
http://blogs.wsj.com/venturecapital/2009/08/25/how-long-does-it-take-to-build-a-technology-empire/

11. 2. Illustrates Trends
The explosion
…and the response
h#p://www.guardian.co.uk/news/datablog/2013/apr/16/data-­‐store-­‐boston-­‐marathon-­‐explosions

12. 3. Facilitates Comparisons
We saw it happen
Was it the biggest? the Deadliest?
h#p://www.newscien@st.com/blogs/shortsharpscience/2011/03/interac@ve-­‐graphic-­‐japans-­‐dea.html

13. More Comparisons
A movement underway
http://www.lanacion.com.ar/1595734-el-mapa-del-matrimonio-igualitario-en-el-mundo
But how widespread is it?

14. 4. Hits Close to Home
Is my pension in “peril”?
http://www.cnbc.com/id/100929269
Is my county more “lush”?
http://host.madison.com/ct/news/local/data-only-states-have-more-barsthan-wisconsin/html_1a7a0e58-b732-11e2-99a0-001a4bcf887a.html

15. 5. Stimulates Dialog
LaNacion visualized the suspicious expenses of VP Boudou
on social
on comments
http://www.lanacion.com.ar/1568445-sospechosos-viajes-de-boudou-el-senado-pago-viaticos-por-destinos-que-no-visito#comentar

16. 6. Aids Memory
Which are you more likely to remember tomorrow?
This?
Or This?

17. What is
FREE Windows software to quickly create and
share interactive data graphics on the web. Coming to Mac soon!

18. How does it work?
Data
Data in Excel,
CSV, Access
Connect
Visualize
Publish
Point Tableau
Public to data
Create interactive
dashboards
Embed in your
website and share
via social media

19. Award Winning Data Journalism
Ref:
http://www.globaleditorsnetwork.org/dja/

20. Summary: How Data Visualization Enhances the News
1. Captures the Imagination
2. Illustrates Trends
3. Facilitates Comparisons
4. Hits Close to Home
5. Stimulates Dialog
6. Aids Memory
BEN JONES
bjones@tableausoftware.com
@DataRemixed

21. Perceptions & Questions
Analyst:
Robin Bloor
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22. Is a Picture Worth a
Thousand Words?

23. The Options
For data, there are two possible approaches:
REPORTS
VISUALIZATIONS
Lists
Groupings
Summaries
Verbal comment
Illustrations
Graphs
Charts
Diagrams
Photographs
Animations
Of course, they are not mutually exclusive.
They can be combined.

24. Beyond the Spreadsheet
Most of the time you do not just VIEW data, you
INTERACT with it:
u Anatomically
– via drill down and summary
u Mathematically
– via algorithms
u Exploratively
– via a variety of perspectives
u Topologically
– through its visual appearance

25. The Nature of Learning
LEARNING:
u The
VISUAL CORTEX is the largest neural system
in the brain and hence often dominates learning
u Differences
noticed by the senses draw attention
and have GREATER IMPACT
u Words
and pictures are inevitably cross-bred;
there is logic, but also INTUITION
u EXPLORATION
promotes learning; ARTICULATION
promotes learning; TEACHING promotes learning

26. News & News Analysis
Analysis
Soundbites
Videos
Photos
NEWS ANALYTICS:
Why & How
What is happening?
NEWS:
Headlines
Statistics
Graphs
Photos

27. The “Democratization” of Technology
Technology adoption – DRIVEN BY PRICE:
u The
military
u Large
companies
u Medium-sized
companies
u SMB
and SOHO
u Joe
Public – often led by youth (16-25)

28. u What
led Tableau to develop this type of
visualization service?
u Is
Tableau Public completely free? If so, what
does Tableau gain by providing this?
u Does
the illustration capability include any kind
of exploration/drill down? If not, then could it?
u Who
this?
are the users you expect to make use of

29. u Data
journalism? Is this a new kind of
journalism?
u Are
there commonly available sources of data
that can be used to effectively illustrate the
news? If so what is available?
u Is
there a “data market?”

30. Twitter Tag: #briefr
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31. Upcoming Topics
September: ANALYTICS
October: DATA PROCESSING
November: DATA DISCOVERY &
VISUALIZATION
www.insideanalysis.com
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32. Thank You
for Your
Attention
Slide 5 Image Source: http://en.wikipedia.org/wiki/File:New_Orleans_Item_Newsroom_c_1900.jpg
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