1. Internal communications in a social world Richard Dennison, BT Intranet & channel strategy manager

2. The stuff I’ll cover … the internal communications challenge outside-in learning the current BT social media landscape why SharePoint 2010 can change everything or nothing our aspirations for a SharePoint 2010 intranet our SharePoint 2010 social stuff what have we learnt?

4. static

5. utilitarian/neutral

6. interactive

7. informal/immersive

8. emotiveOrdered and predictable Messy and opinionated

9. How not to respond … Internal communications Internal communications 2.0 1.0 direct e-mail direct e-mail intranet page(s) intranet page(s) posters posters mug/mouse mat mug/mouse mat event event + blog

10. Outside-in learning Social content … is real-time feedback – no more surveys! offers seeds for future messaging and campaigns creates culture of accountability provides impact analysis … MATTERS! … accept that you are a company spokesperson inside your company … become a power-networker!

11. Outside-in learning Getting social: set goals get connected – target the influential monitor what is being said and by whom do some experimental engagement adopting an appropriate tone and see what happens review repeat! … influence comes from being part of the conversation, not part of the establishment!

12. Our social media stuff … some initial thoughts The old rules still apply Governance still matters It’s a journey, not a magic bullet A bottom-up culture needs top-down support Complement rather than compete – context is key

13. Our social media stuff – complement rather than compete

14. Our social media stuff – complement rather than compete >150 RSS feeds

15. Our social media stuff – complement rather than compete

16. Our social media stuff – BTpedia

17. Our social media stuff - blogging

18. Our social media stuff – podcasting formal content

19. Our social media stuff – podcasting user generated content

20. Our social media stuff – project collaboration

21. Social networking

22. Then … along comes SharePoint 2010!

23. Why SharePoint 2010 can change everything or nothing Control Chaos? Anarchy? Document management Trust? Corporate intranet Corporate social media channels Project/team collaboration The under-web Cross-fertilisation of different information types … in the flow

24. Our aspiration

26. MyProfile

27. OfficeTalk

28. Final thoughts … expose in the network who people are and what they are interested in/working on/thinking about … provide a way to search through the above offer a simple mechanism to connect like-minded people together in networks automatically expose the activities of individuals to those in their networks through activity streams.

29. richard.dennison@bt.com http://twitter.com/richarddennison/ http://richarddennison.wordpress.com/