Online Information 2007 Seminar

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Richard Dennison

Presentation given at Online Information Conference 2007

Tecnología

Social software in a corporate context: the BT experience? Richard Dennison Intranet and Channel Strategy Manager [email_address]

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About BT Today BT is a global communications services company – operate in 170 countries; offices in 50 countries We are dedicated to helping our customers thrive in a changing world. We are committed to using the power of communication to build a better, more sustainable world. Our global 21CN platform allows us to deliver software-driven services that are faster, more reliable and simpler to use. What makes us different? What are our goals? Being number one for customer service. Being a company that is recognised for innovation and great service, and for delivering value to shareholders.

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Why is social media important to BT? Social media is about: social networks global data networks communications technology building sustainable communities – from local to global giving power to users making technology simple … these are BT’s business drivers!

How are we using it? Key principles no anonymous posting say what you like … but you will be held accountable! BTpedia Web 2.0 news Podcasting Blogging Project wikis Examples: MyPages

How are we using it? … carefully!! Key principles no anonymous posting say what you like … but you will be held accountable! BTpedia building knowledge base building communities BTpedia Web 2.0 news Podcasting Blogging Project wikis Examples:

How are we using it? RSS powered news Web 2.0 news … carefully!! BTpedia Podcasting Blogging Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: one source one truth user chooses MyPages

RSS powered news Over 150 feeds on corporate news desk alone

How are we using it? RSS powered news … carefully!! BTpedia Podcasting Blogging Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: Podcasting MyPages

How are we using it? RSS powered news … carefully!! BTpedia Podcasting Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: Blogging First external blog: http://blog.btbroadbandoffice.com/ Leadership blogs Blogs for all – internal & external

Potential impact in a corporate environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Potential impact in a corporate environment Changing roles:

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My blog … http://richarddennison.wordpress.com

Thank you [email_address] http://richarddennison.wordpress.com

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Online Information 2007 Seminar

1. Social software in a corporate context: the BT experience? Richard Dennison Intranet and Channel Strategy Manager [email_address]

3. About BT Today BT is a global communications services company – operate in 170 countries; offices in 50 countries We are dedicated to helping our customers thrive in a changing world. We are committed to using the power of communication to build a better, more sustainable world. Our global 21CN platform allows us to deliver software-driven services that are faster, more reliable and simpler to use. What makes us different? What are our goals? Being number one for customer service. Being a company that is recognised for innovation and great service, and for delivering value to shareholders.

5. Why is social media important to BT? Social media is about: social networks global data networks communications technology building sustainable communities – from local to global giving power to users making technology simple … these are BT’s business drivers!

6. How are we using it? Key principles no anonymous posting say what you like … but you will be held accountable! BTpedia Web 2.0 news Podcasting Blogging Project wikis Examples: MyPages

7. How are we using it? … carefully!! Key principles no anonymous posting say what you like … but you will be held accountable! BTpedia building knowledge base building communities BTpedia Web 2.0 news Podcasting Blogging Project wikis Examples:

8. BTpedia

9. BTpedia

10. How are we using it? RSS powered news Web 2.0 news … carefully!! BTpedia Podcasting Blogging Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: one source one truth user chooses MyPages

11. Web 2.0 powered news

12. RSS powered news Over 150 feeds on corporate news desk alone

13. Your space

14. RSS powered news

15. How are we using it? RSS powered news … carefully!! BTpedia Podcasting Blogging Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: Podcasting MyPages

16. Podcasting

17. How are we using it? RSS powered news … carefully!! BTpedia Podcasting Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: Blogging First external blog: http://blog.btbroadbandoffice.com/ Leadership blogs Blogs for all – internal & external

18. First external blog

19. What the ‘blogosphere thinks!

20. Leadership blogs

21. Blogs for all

22. How are we using it? RSS powered news … carefully!! BTpedia Podcasting Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: Blogging Corporate wiki product to be launched soon internally Trying out the technology MyPages

23. Project wikis Around 350,000 wiki pages

24. How are we using it? RSS powered news … carefully!! BTpedia Podcasting Blogging Project wikis Key principles no anonymous posting say what you like … but you will be held accountable! Examples: Podcasting MyPages

25. MyPages

26. MyPages

27.

28. Potential impact in a corporate environment Changing roles:

29.

30. My blog … http://richarddennison.wordpress.com

31. Thank you [email_address] http://richarddennison.wordpress.com

Online Information 2007 Seminar

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