Brand + shopper = in-store analytics & adaptive content

•

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Inside Visions provides physical businesses useful analytics about their clients and audience. How many people walked in a store, when, their age group and gender is the data provided by Face Click®. The same data, applied to digital signage, plus attention time and emotion, is given by Target Ads®. This data creates the viewers’ profile, showing the most suited ad to them, automatically.

Tecnología Empresariales

THE SOLUTION
one camera > face detecPon soQware > person’s proﬁle
age | gender | Pme of day

THE SOLUTION
•  know conversion rates
•  display the right products
•  opPmize staﬀ levels
•  save Pme
•  beXer experience

THE SOLUTION
ex:
how many women walked in during the ValenPne’s Day campaign in our 2 stores?

same soQware applied to adverPsing
THE SOLUTION
age | gender | aXenPon Pme | emoPon
+
triggers the
right ad

THE SOLUTION
•  understand the audience
•  assist in the buying decision
•  increase sales
•  save Pme
•  beXer experience

accuracy
in results

WHAT DISTINGUISHES US?
• best compePtor
Cognitec: 67%
≠
~ 86% in gender esPmaPon
~ 76% in age esPmaPon
~ 99% in face detecPon
• Bluetooth, Wi-‐Fi
and mobile apps:
25%

WHAT DISTINGUISHES US?

+  cloud-‐based and scalable
+  easy to install and to operate
+  cost-‐eﬀecPve
privacy and
anonymity
anywhere
in real Pme

FOR?
ü  adapted
their shelves
more sales
less costs
(1000€/month)

noPced many men came in the store
ü  adjusted staﬀ
according to hours
with more visitors

WITH?
•  Access to funding incenPves,
networking, ﬁnancial, accounPng
and legal issues
•  Camera supplier and installator
•  Authorized Partner – developing
cameras and soQware together
•  Best Science Based Incubator
Award 2010

www.insidevisions.com | info@insidevisions.com

10 John Street, London, WC1 2EB, United Kingdom
Rua Pedro Nunes 3030-‐199 Coimbra, Portugal
+442083853801 | +351934336940

THANK YOU!

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Brand + shopper = in-store analytics & adaptive content

2. in-‐store through accurate insight THE BRAND THE SHOPPER we want to connect &

3. 1. WHO visits my store? 2. WHO looks at my ads? = THE BRAND’S PROBLEM

4. THE SHOPPER’S PROBLEM

5. THE SOLUTION one camera > face detecPon soQware > person’s proﬁle age | gender | Pme of day

6. THE SOLUTION •  know conversion rates •  display the right products •  opPmize staﬀ levels •  save Pme •  beXer experience

7. what happens THE SOLUTION

8. THE SOLUTION what you see

9. THE SOLUTION ex: how many women walked in during the ValenPne’s Day campaign in our 2 stores?

10. same soQware applied to adverPsing THE SOLUTION age | gender | aXenPon Pme | emoPon + triggers the right ad

11. THE SOLUTION •  understand the audience •  assist in the buying decision •  increase sales •  save Pme •  beXer experience

12. accuracy in results WHAT DISTINGUISHES US? • best compePtor Cognitec: 67% ≠ ~ 86% in gender esPmaPon ~ 76% in age esPmaPon ~ 99% in face detecPon • Bluetooth, Wi-‐Fi and mobile apps: 25%

13. WHAT DISTINGUISHES US? +  cloud-‐based and scalable +  easy to install and to operate +  cost-‐eﬀecPve privacy and anonymity anywhere in real Pme

14. FOR? ü  adapted their shelves more sales less costs (1000€/month) noPced many men came in the store ü  adjusted staﬀ according to hours with more visitors

15. WITH? •  Access to funding incenPves, networking, ﬁnancial, accounPng and legal issues •  Camera supplier and installator •  Authorized Partner – developing cameras and soQware together •  Best Science Based Incubator Award 2010

16. www.insidevisions.com | info@insidevisions.com 10 John Street, London, WC1 2EB, United Kingdom Rua Pedro Nunes 3030-‐199 Coimbra, Portugal +442083853801 | +351934336940 THANK YOU!

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