BREAKING THE MOLD: SHAPING NEW STORY MODELS FOR ONLINE AND OFFLINE READERS

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Marketing 2.0 Conference, Paris 2010 BREAKING THE MOLD: SHAPING NEW STORY MODELS FOR ONLINE AND OFFLINE READERS BSI

Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com

Joshua Benton Nieman Journalism Lab www.niemanlab.org [email_address]

Time on site, January 2010: New York Times: 14 minutes Facebook: 7 hours

1. Devices 2. Social media 3. The atomic unit

“ All the new companies are not spending a nanosecond on the iPad or thinking of ways to charge for content. The older companies, that is all they are thinking about.” — Marc Andreesen

Past 30 days: 21% of traffic from Google 25% of traffic from Twitter

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BREAKING THE MOLD: SHAPING NEW STORY MODELS FOR ONLINE AND OFFLINE READERS

1. Marketing 2.0 Conference, Paris 2010 BREAKING THE MOLD: SHAPING NEW STORY MODELS FOR ONLINE AND OFFLINE READERS BSI

2. Join the conversation MARKETING 2.0 CONFERENCE www.marketing2conference.com

3. Joshua Benton Nieman Journalism Lab www.niemanlab.org [email_address]

8. Time on site, January 2010: New York Times: 14 minutes Facebook: 7 hours

9. 1. Devices 2. Social media 3. The atomic unit

10. 1. Devices 2. Social media 3. The atomic unit

11.

12. “ All the new companies are not spending a nanosecond on the iPad or thinking of ways to charge for content. The older companies, that is all they are thinking about.” — Marc Andreesen

13. Market segmenters vs. Market creators

14.

15. 1. Devices 2. Social media 3. The atomic unit

16. ESPN MSNBC CNN NYT WaPo Time

17. Facebook Twitter Tumblr

18.

19. Past 30 days: 21% of traffic from Google 25% of traffic from Twitter

20. 1. Devices 2. Social media 3. The atomic unit

21.

22. Joshua Benton Nieman Journalism Lab www.niemanlab.org [email_address]

BREAKING THE MOLD: SHAPING NEW STORY MODELS FOR ONLINE AND OFFLINE READERS

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BREAKING THE MOLD: SHAPING NEW STORY MODELS FOR ONLINE AND OFFLINE READERS