The document discusses Nokia Lifeblog, a mobile blogging application. It allows users to automatically collect multimedia content from their phone and blog it to the web from their mobile. Lifeblog aims to make blogging effortless by handling content collection, organization, and formatting. It seeks to lower barriers to blogging by enabling it from any location using mobile devices that are always accessible.

1. BSI Nokia Lifeblogging and the Blogging Phenomenon
Marketing 2.0 Conference, Hamburg 2005

2. BSI
Join the conversation
MARKETING 2.0 CONFERENCE
Paris, France 28/29 March 2011
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3. Nokia Lifeblog and the Blogging Phenomenon
International Word-of-Mouth Marketing Conference
6-7 Oct 2005, Hamburg, Germany
Ni Jian
Senior Business Development Manager
Lifeblog, Nokia Multimedia
jian.ni@nokia.com
Nokia Lifeblog and blogging

4. 2
Contest
Blogging phenomenon
Nokia Lifeblog and mobile blogging
Nokia Lifeblog and word-of-mouth marketing
Nokia Lifeblog and blogging
3.10.2005

5. 3
Blog basics
A blog, a short form for weblog, is web-based publication that
is easy to maintain and update
is periodically updated and the articles are normally listed in
reverse chronological order
can consist of text, images, audio, video and other contents
can be intended for general public consumption or for private
audiences
supports features such as RSS/ATOM feeds, comments, TrackBack,
tags that help to interconnect blogs together into ‘blogoshpere’
The motivation to blog is varied, from wishing to be on the spotlight
to sharing information with family members
Nokia Lifeblog and blogging
3.10.2005

6. 4
Blog population
Blog population worldwide (source: Persus)
It is dificult to get the accurate
number of blogs worldwide
60,000,000
but the growth is
phenomenal. 50,000,000
31.6m blogs on hosted
services (Perseus, Apr 2005) 40,000,000
60m (The Blog Herald, May
2005)
Non-English blogs can be
30,000,000
largely uncounted (e.g.
millions of blogs in Japan, S. 20,000,000
Korea and China)
According to Technorati, there are
about 275,000 new posts daily, or 10,000,000
about 10,800 blog updates per
hour. 0
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Nokia Lifeblog and blogging
3.10.2005

7. 5
Blog readers
More dramatic growth
happens with blog readers.
’Blog readship shoots up
58% in 2004 (in US)’
Many people are getting
information from blogs
without relizing they are
blogs.
Source:
www.pewinternet.org
Nokia Lifeblog and blogging
3.10.2005

8. 6
Key elements of a typical weblog post
Timestamp = normally posting day
Title
Possible picture or other associated files
Body text with possible web links
Permalink = unique url that tries to ensure that the
Post can be found & links to it work even if it is moved
away from the original page
Possible comments on the post
Nokia Lifeblog and blogging
3.10.2005

9. 7
Mobile Blogging (Moblogging)
Technology for multimedia mobile blogging exists already – photo
blogging is established, video and audio blogging have started
Multimedia capable mobile devices capture moments and memories
that consist of different and complementary media types
New usage patterns occur when starting to moblog:
“I blog the instant moments first from my phone and return to them with
the PC to edit them”
“I use the PC more for thought posts and the mobile mainly for pictures”
“I blog stuff I did not blog previously, since I can post, for example, when
traveling”
“I always have my phone with me and that is all I need to blog some
spontaneous thought/events”
Nokia Lifeblog and blogging
3.10.2005

10. 8
Methods of Mobile Blogging
Today, the methods of mobile blogging are
MMS and email
Uploading via the browser
blogging client application
Nokia brings you the possibility of mobile blogging using a client (Lifeblog)
that enables the blogging of multimedia content (sms, pictures, videos &
text) seamlessly while being mobile
A mobile client is an appealing, optimized, and usable way to post to blogs
Enables formatting of the posts
Easy to set up, remembers where to post
Safe to post – no sending to wrong address, with user authentication
No size limitations
Metadata can be included in the post, flexible method for adding metadata
Easy to share links to your blog posts (e.g. via SMS)
Nokia Lifeblog and blogging
3.10.2005

11. 9
Nokia Lifeblog is a multimedia diary application
A mobile + PC solution for managing all the emotionally important contents of
your mobile phone.
It helps you to collect, store, view, browse, search, and share your personal
mobile content.
A commercial application: distributed inbox with Nokia terminals and internet.
Store all data
to PC
store
auto-collect organize
organize view
view browse
delete share
Copy favourites
back to mobile
Nokia Lifeblog and blogging
3.10.2005

12. 10
Nokia Lifeblog – highlights
Automatic collection of mobile
content – a life recorder
No folder hierarchies: all your
personal content in the same
place
Horizontal ‘timeline’
navigation
Nokia Lifeblog and blogging
3.10.2005

13. 11
Nokia Lifeblog – most important features
Sharing:
Send MMS/SMS
Post to web
Collecting: Automatic
tracking of new
content, Text
annotation
s
Sharing:
Post to
web
Email
Favorites transferred Storing:
Back to the phone Powerful metadata enhanced One button
search, “Google your life” triggered sync
Nokia Lifeblog and blogging
3.10.2005

14. 12
Lifeblog Mobile: displaying multimedia capabilities
Free mobile software, exclusive to Nokia imaging phones
Collects up all the personal content on your phone
Displays thumbnails of all visual media types in one
place
Video
Photos
MMS
SMS
Extra text notes
Posts to web: “Moblog” from the phone over
GPRS/3G
Typepad compatible now
Livejournal, MovableType, Flickr soon
Also email or SMS straight from Lifeblog to compatible
blog
Perform actions on content e.g. forwarding SMS,
sending pictures or videos via Multimedia, email or
Bluetooth, set images as wallpaper etc.
Back-up Timeline to PC client
Nokia Lifeblog and blogging
3.10.2005

15. 13
Lifeblog posting to web (Mobile, Series 60)
Post editor after selecting Formatting of texts Lifeblog timeline Mobile blog site
the content to post (title, caption & body text) with blog-post
content card With sent post
Nokia Lifeblog and blogging
3.10.2005

16. 14
Lifeblog mobile use case
Services
(SPs, operators)
RS
GP
Publish over the air
GPRS/ATOM
Viewing with browser
In
ter
n et
Lifeblog for mobile
•The content flow
Nokia Lifeblog and blogging
3.10.2005

17. 15
The complete process
URL by SMS/MMS/Bluetooth
URL by SMS
ttp
R S/h
GP
Publish over the air
Viewing with
GPRS/ATOM http browser
Post tag recorded In
ter
in phone n et/
ht
tp
Contents generated Services
in phone and (xSPs, operators)
captured by Lifeblog
URL by email
URL by email
•Message and content flow
•Works perfectly even without PC or fixed Internet connection
Nokia Lifeblog and blogging
3.10.2005

18. 16
Any weblog service can be Lifeblog compliant
Nokia uses open Atom standard for uploads
Many weblog services are already Atom compliant
Lifeblog introduces (open) extension to Atom
To allow posting of multiple files inside one post
To make the posting less resource intensive for mobiles (binary upload)
Nokia has been working with blog providers, e.g., Six Apart (Typepad
service) with the development & testing of mobile blogging in
Lifeblog. And we are working to prompt ATOM and Lifeblog compliant
services to all leading service providers.
Nokia has been working with the development of the ATOM to enable
more blogging service providers to offer mobile blogging with Lifeblog
Nokia Lifeblog and blogging
3.10.2005

19. 17
Nokia multimedia devices are ideal all-in-one mobile blogging
tools
Nokia multimedia phones are suitable for
mobile blogging due the good quality
cameras & the ease of use of blogging with
the Lifeblog client
Nokia Nseries products all have strong
multimedia capability and Lifeblog built-in.
The direction is
to enhance mobile blogging feature and to
integrated with core applications on mobile
devices
integrate with leading services providers
Lower the end user entry barrier and improve
out-of-box user experience – everything is
ready for sharing your instant thoughts.
Nokia Lifeblog and blogging
3.10.2005

20. 18
Nokia Nseries multimedia capability – imaging as an example
Photo taken with Nokia N90 Photo taken with typical camera
(2 megapixel with Carl Zeiss phone (VGA resolution)
optics, macro mode,
autofocus)
Nokia Lifeblog and blogging
3.10.2005

21. 19
Why people do not blog?
Why people not create or maintain their blogs?
Mena Trott, president and a co-founder of Six Apart, once asked her mother and got the
major points as below.
She feels like she doesn't have anything to say.
She doesn’t want the world to see what she writes.
She doesn’t have the time to keep up with blogs.
Lifeblog helps to, at least partially, tackle those problems.
Nokia Lifeblog and blogging
3.10.2005

22. Lifeblog approach to blogging 20
The more you have, the more you share
No contents, no blog.
It takes time and effort to create and manage meaningful
contents, if done manually.
Nowadays, mobile phones or such handheld devices are
virtually recording our life.
“Mobile phone is your life record and Lifeblog is your multimedia diary.”
Lifeblog automatically collects, sorts, and manages larger
amount of contents created in phone and makes them ready for
sharing.
Content is the king and Lifeblog automatically collects it.
Content is the king and Lifeblog automatically collects it.
Nokia Lifeblog and blogging
3.10.2005

23. 21
Ease of use is everything
People often have impulsive urge to Flexible editor to
share special moments and thoughts format the post
before sending
Lifeblog make it possible to blog
instantly when you feel the urge
Pleasant user experience encourages
sharing
Mobile phones are always with people Nokia Lifeblog is an
No hassle to collect contents from other appealing and usable way
source, which typically requires PC or other
to post to blogs
devices.
Contents existing in phone
In the simplest way, 3 key-presses can
publish one story with Lifeblog. Enables formatting of the posts
People can blog from anywhere, even when Easy to set up
sitting in boring meeting. Safe to post – authetication
Viewing and follow-up instantly
Lifeblog ––blogging effortlessly with pleasure
Lifeblog blogging effortlessly with pleasure
Nokia Lifeblog and blogging
3.10.2005

24. 22
There is big potential in one-to-few and few-to-few sharing
There are millions of blogs that are only of interest to family,
friends, fellow students, and co-workers.*
Blogging is a social phenomenon: persistent messaging for
young adults.*
There is a perceived need for more sophisticated ways to enable
usable one-to-few and few-to-few sharing (limited audience).
Online publishing to a non-limited audience (one-to-all) is
technologically more straightforward and thus a logical first
step towards sharing with limited audiences.
Our goal is to enable instant sharing of highlights in life.
Our goal is to enable instant sharing of highlights in life.
* Source: Perseus blog survey
Nokia Lifeblog and blogging
3.10.2005

25. 23
In summary, we think that…
The more you have content gathered the more you share it
Lifeblog grows the amount of shareable content
People share memories, media is secondary importance
Lifeblog enables mobile multimedia blogging, any place any time
Mobile & PC blogging complement each other
Lifeblog integrates PC & mobile blogging thus driving more usage than
mobile alone
Online sharing is evolving
Lifeblog will be developed to work with the future winning internet
sharing solutions
Nokia Lifeblog and blogging
3.10.2005