A free 1:1 Demo available by calling +44 (0) 7879 654191 or emailing danielr@myfirmsapp.co.uk. 2013 is the year of the App for Accountants. More than a half of your clients and prospects are already 'living their lives' on a smartphone and using Apps as part of their daily lives... Yet, less than 0.2% of the UK Accountancy market space are currently doing anything positive regards Apps. Taking action now gives you, like those who already have, a tangible first mover advantage. It has been many years since there has been something that can so easily and genuinely differentiate your firm. Presenting you as forward thinking, proactive and technologically advanced. www.myfirmsapp.co.uk is helping firms gain their own iPhone and Android App; one that is endorsed and promoted by many of the professional bodies and institutions and is as close to a bespoke App as possible - without you needing to pay the £30-40k+ prices to build your own! Instead for between £649+£1995 you can gain your own iPhone and Android App and engage your clients and prospects far better than your competitors. What's more, with over 50% of local searches now being delivered by mobile devices, and Google saying it will surpass desktop browsing altogether by 2014 - It also presents options through www.myfirmsapp.co.uk to help you make your current website mobile enabled, through the use of 'adaptive technology'. In short, that means for most firms you don't need a brand new website but instead can have a solution that recognises the device viewing it; presents your website in the perfect way for that user; and avoids you being one of the sites that 61% of people say they would quickly leave if it is not mobile friendly. This presentation, gives you and your firm the key stats and market factors to allow you to make the right decision for your firm - plus shares examples of how other firms are already benefiting by taking action. If you would like a free demo and 1:1 chat by phone about your firm and your goals then please email danielr@insight-marketing.com, call me direct on +44 (0) 7879 654191 or our office on 0800 8030826 and we'd be glad to schedule a time. Best wishes! Dan Richards

1. 1
Welcome
Getting your own App
Approved by Apple & Android
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com

2. 2
A Balanced Approach
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com

3. 3
Getting your very own App
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com

4. 4
The New Mobile Landscape
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com

5. 5
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com

6. 6
Effective Mobility
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com

7. 7
Global Transformation
“How can we gain new competitive
advantages by using mobility to
transform our business
processes?”
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com

8. 8
The Connected Accountant
“Using mobile technology enables accountants to
meet the demands of an increasingly connected,
always on, faster moving and far more competitive
marketplace.”
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com

9. 9
The walls have gone!
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com

10. 10
24/7 connection to clients
24Seven
• Tech savvy and cool technology helps attract new clients
and retain employed talent.
• Accessing real-time information allows you to service clients
faster and more efficiently.
• Make better use of your time.
• More efficient with time in the office.

11. 11
24/7 connection to clients
• Your website made mobile.
• Your own Apple and Google approved app.
• 24/7 access to key documents.
• Save hours in time.
• Differentiate yourself.
• Lock clients in.
24Seven

12. 12
UK Smartphone & Tablet usage
Over 60% of the UK population now own a smartphone
& nearly a fifth own a tablet device.
21% 60%
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com

13. 13
Other Statistics
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com
Tablet sales are set to increase
by almost 70% to 197 million units in 2013
70%

14. 14
Other Statistics
You won’t believe it!
The height of 327 Empire State
Buildings
=
Number of Android phones
sold per day when stackedwww.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com

15. 15
Other Statistics
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com
You won’t believe it!
378,000 iPhones sold per day
371,000 babies born per day

16. 16
Other Statistics
You won’t believe it!
Last year
369,094,500 Smartphones
were sold
19% of those were
dropped down the toilet

17. 17
The Growth of Mobile
95% of all
accountant’s websites
are not mobile
enabled
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com
By 2014, mobile internet will take over desktop usage.

18. 18
What about Apps?
More than half of the people you do business with are
using Apps as part of their daily lives.
Over half...
of businesses are making line-of-
business Apps accessible from
mobile devices
830m enterprise...
smartphone and tablet app
users by 2012.
93%...
of Fortune 500 are deploying or
testing the iPhone.
Half of email users...
reply on a browser, tablet or
mobile client, instead of a
desktop computer
81 minutes...
is the average time people
spend using Apps a day.
66% of people...
use their favourite app at
least once per day.

19. 19
Apps for Accountants
faster.
farther.
cheaper.
better.
An App does a different job

20. 20
7 App providers to accountants...
 more bespoke
 more features
 more endorsements
 more choice
 more marketing
 less money

21. 21
Supporters | Promoters | Affiliates
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com

22. 22
Here is what the chairman of the ICPA
said
“Just to let you know I asked two
accountants yesterday to check out the
product, one was 22 and the other 25,
both thought the product was great and
very intuitive, which proves my theory
exactly that this is the future and old
dinosaurs like myself need to wake up to
this.”
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com
Tony Margartielli | Chairman | ICPA

23. 23
Learn from the innovators
That’s not to say I was disappointed; after all there’s a limit to how sexy a calculator or a fact sheet can
be. Personally, I didn’t actually think or believe clients would download it, let alone use it. Like I say that
was not my goal for the App, as it was specifically to help differentiate us.
It worked I was right, it did differentiate us What I underestimated was by how much and in how many
different ways. We have had PR articles in important local publications like Cotswold Life and Business &
Professional life, and we have had people sharing feedback with us on the App stores. It’s strengthened
our message of being proactive, forward thinking innovators - focused on entrepreneurs and helped us
become even more visibly different than our competitors and all for such a small investment of money.
But I was still wrong It didn’t stop there though. Before this project I didn’t expect our clients to really
engage with our App; that was until we started getting feedback from clients. They were loving it; I mean
not just downloading it or using it once or twice. They were engaging with it, some of them multiple times
each day. Each time they did, our branding and name was in front of them. And, well, am I glad it’s not a
competitors!
I underestimated the desire for our clients to interact, communicate and get content via their
smartphones. Best of all it doesn’t require any of my time to manage it..........

24. 24
Biggest hurdle is was price...
The most powerful App
available at the very best price!
X
 From just £649+VAT or,
 Your own Gold App at £949+VAT
 Unique Platinum at £1995+vat
How many clients would you need to win or
retain to get a return on this small investment?
X

25. 25
Ops efficiency & time saving

26. 26
Stand out from the crowd
Differentiate yourself

27. 27
As close to a bespoke App as possible;
without you needing to pay £30-40k+ to
build your own…

28. Extensive design and content
customisation; your brand, your firm –
in your clients and prospects pockets…

29. 29
Control your content

30. 30
Control your content + generate contact!

31. 31
Efficient communication
Integrated Blog or I-Blog

32. 32
Blog updating everything for you
32

33. 33

34. 34
Communicate to all your App users in
seconds with ‘Push Notifications’

35. Receipt Management
“Regarding your
survey on the
phone app I think
it's a great idea,
especially the idea
for linking
receipts straight to
the company - I
look forward to it
becoming a
reality!”

36. 36
Increase web visitors and gain WOM
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com
✓ Tayabali Tomlin gained 5% increase in
web visitors in just two weeks via their
App alone.
✓ This became a further 5% when they
used their I-Blog.
✓ Most of their best clients downloaded
the App, which means that they are
influencing the right people, in the
right way at the right time.

37. 37
Increase web visitors and gain WOM
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com
✓ Immediate free PR
✓ Helped get to the right kind of new client
✓ Easy to give and not ‘salesy’
✓ Conversation with recipients warm and
easy... prospects wanted the app
✓ Immediately positioned TT as innovative
& different

38. 38
Marketing and Support
www.myfirmsapp.co.uk ǀ www.salesforaccountants.com ǀ www.insight-marketing.com
 Intelligent QR code
 LinkedIn product promotion
 Website smartphone detection & popup
 4 emails written & ready to send
 Direct mail – letters for you to post
 Website copy
 2 example blog articles

39. 39

40. 40
What just two of your colleagues thought...
We are delighted with our App, which was designed by the
team at MyFirmsApp. The process was simple and the cost
extremely competitive. It gives us great content in two sections
- first the tax tables and really helpful calculators, and second
the content we can update ourselves, which helps us keep
clients and potential clients updated with news and events at
Alexander & Co and the different ways we have helped clients.
It’s a fantastic marketing tool with links to our blog, website and
social media.
Richard Alexander | Alexander and Co
We have had a successful website for years, but working with
Insight has significantly improved our enquiry rate - and we
thought that it was good before!
Ian Marlow “ HfM Tax & Accounts

41. 41
Your Free 1:1 Demo
 By phone, conference call or skype
 Pay for itself many times over in a matter of months
 Save hours of operational time
 Become a tool you, your clients and potential customers will love
 Understand why so many use the App daily
 How it has revolutionised the way accountants communicate
 Easily and effortlessly differentiate your firm
 Be hassle free, all updates and tax data managed by us
Call office – 0800 80 30 826
Call direct – +44 (0) 7879 654191
Email – danielr@myfirmsapp.co.uk
Web – www.myfirmsapp.co.uk
Thank you : )