This presentation explores why most websites struggle to be found on search engines and convert visitors to enquiries.
Accountancy firms in particular find it increasingly hard to compete and be found in an ever more competitive and saturated market place.
You will find practical steps in this webinar to ensure your website is one of those that can work, be measured and improved.
Why websites are rubbish how accountancy firms can gain websites that produce measurable results
1.
2. You can Avoid this
Discovered as a result of many mistakes
Significant errors
Failed campaigns
Discouraging results
Expensive and time consuming tests
5. Discover Today
1. The OLD lie we all believed
2. The NEW lie were being sold
3. Getting Found
4. No goal, thought or process
5. Meet the Team ignored
6. Lack of credible CTA or Soft Offer
7. Directing visitors to your ‘Home Page’
8. No automated follow up
10. More Rubbish
Creating a mobile version of a Rubbish website
will result in More Rubbish
What’s more, despite the considerable rise in
smartphone growth, App use dominates.
29. Get it Right
• Quality Photo and not a wedding shot
• Make if fun if you want
• Carefully constructed bio
• Well written and checked by someone
• Personal contact details for staff
• Links to their personal profile on LinkedIn