With 1 billion users on Facebook and 72 million active Twitter accounts, social media has given consumers worldwide a powerful communication tool. To enable companies to successfully handle any emerging social media crises, we use a social media crisis simulation - interactive means to teach your team how to handle a social media backlash in real time. Download our presentation to learn more and make sure your reputation stays protected. To find out more visit Insignia Communication's website at www.insigniacomms.com

2. How social media has changed crisis management: video

3. Social media presents a major
reputational risk
Reputational risk from social media is cited as a
material risk by 50% of risk managers and a bigger
cause for concern than cyber attack.
Federation of European Risk Management Associations, November 2011

4. Many businesses are unprepared for this threat

5. The consequences can be very damaging
Nestle make a difficult situation worse by responding
aggressively to criticism on its Facebook page

6. The consequences can be very damaging
NatWest endured a
social media backlash
when it failed to solve a
technical problem OR
communicate effectively
with its customers

7. The consequences can be very damaging
An offensive tweet by
a Vodafone employee
appeared on its
Twitter feed and went
viral – the company
has to apologise

8. The consequences can be very damaging
Shell fell victim to an online spoof: millions see
the fake “advertising campaign”

9. The consequences can be very damaging
LA Fitness was forced into an
embarrassing climbdown
when an online campaign led
by celebrity Tweeters secured
a refund for one member

10. So what’s the solution?
Learning through experience of a real social media crisis is
one option – but it’s high risk
A social media crisis simulation provides the same learnings –
but without the pain

11. Insignia’s social media crisis simulation
Provides experience, skills and confidence to protect your
reputation in the event of a real crisis
Offers a safe and controlled learning environment
Features a bespoke scenario designed for your business to
ensure realism and relevance
Uses an online model which feels just like real social media
Includes immediate responses to your decisions from social
media experts simulating the public and other stakeholders
Delivers powerful learnings and increased reputational resilience

12. Insignia’s social media crisis simulation
Delegates log on
to a secure site
and access a
dashboard

13. Insignia’s social media crisis simulation
A crisis begins to
emerge via social
media e.g. a video is
posted showing
product tampering

14. Insignia’s social media crisis simulation
Delegates see the
situation escalating
via online channels

15. Insignia’s social media crisis simulation
The story spreads to
online media and blogs

16. What happens next is down to your team!

17. Through the social simulation, you will:
Experience what it feels like to endure a social media crisis
Learn from your mistakes in a safe environment
Develop practical skills to communicate effectively
Build confidence to succeed
Gain a clear understanding of how to use social media channels
Develop a tone of voice which resonates in a social media crisis
Appreciate the impact of communication on stakeholders
Assess implications for your current social media policies
Ensure your reputation is better protected

18. About Insignia Communications
Through communication consultancy, planning, training and implementation, Insignia creates and
sustains reputational value.
If you want to build a powerful, enduring reputation through a deep understanding of your
stakeholders and communication strategies which effectively influence them, Insignia can help.
Creating a reputation is only half of the challenge. Reputation protection is essential if you are to
sustain the business in the face of a crisis or issue. Insignia develops crisis communication plans and
resources to be used if the worst happens. More importantly, we offer crisis management training to
create a team of people with the skills, knowledge and confidence to protect your reputation.
Our business is built on a bedrock of expertise in our specialist areas of reputation management and
protection. This expertise, high standards of client service and our values mean that clients trust us to
give good advice and always deliver against our promises. And unlike the stereotypical consultancy,
we are down to earth and easy to work with: put simply, our clients enjoy working with us.
Without a strong reputation, you will never fulfil your business potential; lose your good name and
you may not even survive. Insignia unlocks the power of communication to maximise the value of
your reputation and ensure that it is well protected.

19. Why all businesses should conduct a social media
crisis simulation: video

20. Contact Details
Jonathan Hemus, Insignia Communications
Email: jonathanhemus@insigniacomms.com
Twitter: @jhemusinsignia
Phone: 0786 832 9102