Diego Sartori - citizenM - presentatie Inspiratiedag e-tourism

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Strategiedag e-tourism - LAgroup & Waag Society

Presentatie van Diego Sartori van citizenM zoals gegeven tijdens de Inspiratiedag.

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user generated content 30-March-2011 @diegosartori

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This DMA 2010 Transformative Media presentation covers new media and emerging technology and how it is digitally transformation traditional media. Digital marketing and digital advertising allows marketers to better target audiences with their advertising. Internet and web based technologies like websites, search engines, banner ads and display advertising, email, social media, mobile marketing will experience tremendous growth and provide greater ad measurability, ad spend ROI, and ultimately, broader and more targeted reach.

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Executive Summary This year’s key developments will centre on online video, mobile apps and further moves towards distributed content. Mounting problems around online display advertising will lead to a burst of innovation around journalism business models. More specifically … · Facebook/Google/Apple battle intensifies over the future of mobile and the discovery of content · Messaging apps continue to drive the next phase of the social revolution · Mobile browsing speeds up thanks to initiatives by platforms and publishers · Ad-blocker/publisher wars move to mobile - they rage through 2016 · Fraud and fake traffic further undermine faith in online advertising · Renewed focus on paid content of different flavours (given above) including crowd funding, membership and micropayment · Explosion of 360° video, auto-play video and vertical video (get used to it!) · Growth of identified web (sign in and registration will be critical to delivering cross platform personal content and notifications) · Breakthrough year for Robo-journalism– strikes in newsrooms over job losses · Another year of spectacular cyber attacks and privacy breaches · More measurement of attention/impact, less measurement of clicks · Messaging apps go mainstream at work (eg Slack, Hipchat, FB at work) · Scheduled TV viewing on the slide as more viewing shifts to on-demand · Rebirth of audio driven by internet delivery to mobile devices Technology to watch for · Virtual Reality (VR) hype goes into overdrive; leaves non-gamers cold · Artificial intelligence (AI) and messaging bots · Bendy and flexible phones; wireless charging finally takes off · Drones go mainstream with registration required in most countries · Smart mirrors just one example of growing visibility of the Internet of Things Everywhere we will see the growth of analytics and data-informed decision-making in technology, marketing and even publishing. In a few years’ time, it will seem extraordinary how uninformed we once were.

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