Presentatie van trendwatcher en nieuwe media-expert Vincent Everts tijdens de Inspiratiedag e-tourism.

1. E-tourism Vincent@Everts.net
30 maart 2011 +31647180864
@vincente
www.bit.ly/etourism
Wednesday, March 30, 2011

2. E-tourism Vincent@Everts.net
30 maart 2011 +31647180864
@vincente
www.bit.ly/etourism
Wednesday, March 30, 2011

3. Vincent Everts?
Wednesday, March 30, 2011

4. Vincent Everts?
Wednesday, March 30, 2011

5. Innovation acceleration
Innovation study trips:
2008: China
2009: Russia
2010: Brazil
Wednesday, March 30, 2011

6. Innovation acceleration
Innovation study trips:
2008: China
2009: Russia
2010: Brazil
Wednesday, March 30, 2011

7. Tudou.com earlier then
YouTube
Wednesday, March 30, 2011

8. Tudou.com earlier then
YouTube
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9. Social Media
2.0
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10. • Mijn Tools
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11. Videoblogger
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12. Videoblogger
Talk to Me!
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13. • kassa
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14. Wednesday, March 30, 2011

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19. Wednesday, March 30, 2011

20. Wednesday, March 30, 2011

21. Opkomst
internet connected TV
bron: GfK
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22. Opkomst
internet connected TV
2010: 425.000
bron: GfK
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23. Opkomst
internet connected TV
2010: 425.000
2011: 820.000
2013: 60%
bron: GfK
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24. Apple TV
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25. Wednesday, March 30, 2011

26. Wednesday, March 30, 2011

27. Wednesday, March 30, 2011

28. Wednesday, March 30, 2011

29. Wednesday, March 30, 2011

30. Wednesday, March 30, 2011

31. Power of
online Video
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32. Wednesday, March 30, 2011

33. YouTube uploads
per minuut
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34. YouTube uploads
per minuut
33
22
11
2007 I 2007 II 2008 I 0
2008 II 2009 I 2009 II 2010 I 2010 II
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35. iPhone 4
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36. Wednesday, March 30, 2011

37. Wednesday, March 30, 2011

38. Make your
own company
TV Channel
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39. Make your
own company
TV Channel
Wednesday, March 30, 2011

40. www.yubby.com
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41. www.yubby.com
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42. Automatisch zoeken
op 30 video netwerken
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43. www.yubby.com
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44. Eerste week:
2.000 ingezonden video’s
300.000 unieke kijkers
www.yubby.com
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45. Wednesday, March 30, 2011

46. Wednesday, March 30, 2011

47. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
Wednesday, March 30, 2011

48. Volg Vincent Everts live
in zijn elektrische Leaf
Wednesday, March 30, 2011

49. What are we going to talk about?
Wednesday, March 30, 2011

50. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
Wednesday, March 30, 2011

51. Web
1.0
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52. Web
1.0
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53. 7
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54. 7
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55. 7
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56. 7
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57. 7
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58. How do we spend our time?
4%
6%
39%
19%
33%
Wednesday, March 30, 2011

59. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
Wednesday, March 30, 2011

60. Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h
NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h
Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph
Wednesday, March 30, 2011

61. Wednesday, March 30, 2011

62. Comscore: CPA/CPC
You are not rewarded for what you do
Wednesday, March 30, 2011

63. Comscore: CPA/CPC
You are not rewarded for what you do
85% never clicks on anything during the month
3% does 80% of the clicks
80% increase in visiting websites within 2 month
100% increase in search
17% increase in offline sales
27% increase in online sales
Wednesday, March 30, 2011

64. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
Wednesday, March 30, 2011

65. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
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91. Wednesday, March 30, 2011

92. Complexity is huge! TBG-digital
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93. Wednesday, March 30, 2011

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105. Wednesday, March 30, 2011

106. IMPACT ON BUSINESS
12
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114. Wednesday, March 30, 2011

115. Wednesday, March 30, 2011

116. DELL Case
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117. DELL Case
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118. Dell notebooks
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119. Dell notebooks
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120. Wednesday, March 30, 2011

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131. E-commerce worldwide
2010: €500B
+15%
Web influenced: €3000B
bron: forrester
Wednesday, March 30, 2011

132. Online bestedingen
2009: 7,3 miljard euro
2010: 9 miljard euro
Web-influenced 48
miljard
Wednesday, March 30, 2011
bron: thuiswinkel.org

133. Social tools Productinformatie
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134. Social tools Productinformatie
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135. Wednesday, March 30, 2011

136. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Wednesday, March 30, 2011

137. Wednesday, March 30, 2011

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140. Wednesday, March 30, 2011

141. Wednesday, March 30, 2011

142. Wednesday, March 30, 2011

143. Customer service
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144. Customer service
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145. Wednesday, March 30, 2011

146. It’s now mainstream!
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147. It’s now mainstream!
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148. “What are you doing in 140 characters”
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149. Wednesday, March 30, 2011

150. Wednesday, March 30, 2011

151. Wednesday, March 30, 2011

152. LondonCalling.mobi
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153. LondonCalling.mobi
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154. LondonCalling.mobi
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155. •s
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156. •s
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157. kindle
Wednesday, March 30, 2011

158. kindle
Buy books wirelessly
Download everything
wirelessly
E-ink technologie reads
the best
240.000 titels
30 hours battery &
fantastic userinterface
Wednesday, March 30, 2011

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165. 82
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166. Tablet market in 2014
83
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167. 84
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168. Wednesday, March 30, 2011

169. Wednesday, March 30, 2011

170. Wednesday, March 30, 2011

171. SonicView
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172. Playmate
89
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173. Playmate
89
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174. 90
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175. 91
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176. 92
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181. Wednesday, March 30, 2011

182. beta
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183. Wednesday, March 30, 2011

184. Wednesday, March 30, 2011

185. Wednesday, March 30, 2011

186. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Wednesday, March 30, 2011

187. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Wednesday, March 30, 2011

188. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Wednesday, March 30, 2011

189. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Wednesday, March 30, 2011

190. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Wednesday, March 30, 2011

191. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Wednesday, March 30, 2011

192. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Wednesday, March 30, 2011

193. WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks
Wednesday, March 30, 2011

194. Who talks
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195. Blogs demografie
Bron: Technorati 2008
Wednesday, March 30, 2011

196. Blogs demografie
Bron: Technorati 2008
Wednesday, March 30, 2011

197. Blogs demografie
Bron: Technorati 2008
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198. Professional
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199. Professional
Wednesday, March 30, 2011

200. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
Wednesday, March 30, 2011

201. RSS
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202. RSS Readers
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203. RSS Readers
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204. Wednesday, March 30, 2011

205. Wednesday, March 30, 2011

206. Social Networking
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212. Wednesday, March 30, 2011

213. Wednesday, March 30, 2011

214. Internet is pain!
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217. Wednesday, March 30, 2011

218. Wednesday, March 30, 2011

219. Communication 2.0
Wednesday, March 30, 2011

220. Communication 2.0
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221. Why call
Wednesday, March 30, 2011
via computer?

222. It’s
personal!
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223. It’s
personal!
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224. It’s
personal!
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225. Wednesday, March 30, 2011

226. Wednesday, March 30, 2011

227. Wednesday, March 30, 2011

228. Wednesday, March 30, 2011

229. Wordprocessing 1951
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230. Wordprocessing 1985
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231. Wordprocessing 1985
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232. Wordprocessing 2008
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233. Wordprocessing 2008
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234. Wednesday, March 30, 2011

235. Wednesday, March 30, 2011

236. Online collaboration
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237. Revisions
Wednesday, March 30, 2011
compare

238. Web 2.0 Trend:
Co-Creation
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239. Wednesday, March 30, 2011

240. Wednesday, March 30, 2011

241. 49
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242. Wednesday, March 30, 2011

243. Social Media
2.0
Wednesday, March 30, 2011

244. Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864
Wednesday, March 30, 2011