1. Intel Platform
Update
RK Hiremane
Datacenter & Connected
Systems product
marketing, Asia-Pacific
Intel Corporation

3. Boxboro-MC Platform
Intel® Itanium® processor
Itanium Poulson processor
Mission Critical
9300 series
Intel® 7500 chipset, Intel® 7500 Scalable Memory Buffer, OEM chipset
Expandable
Intel® Xeon® processor E7-8800/4800/2800 product families
Intel® 7500 chipset, Intel® 7510/7512 Scalable Memory Buffer
Intel® Xeon® processor E5-4600 product family
Efficient Intel® C600 series chipset
Performance
&
Workstation
Intel® Xeon® processor E5-2600 product family
Intel® C600 series chipset
Entry Intel® Xeon® processor E3-1200 Intel® Xeon® processor E3-1200 v2 product family
product family
(1 socket)
Intel® C200 series chipset
Intel and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Other names and brands
may be claimed as the property of others. All products, dates, and figures are preliminary and are subject to change without any notice. Copyright © 2012, Intel Corporation.

4. Cloud Consumerization Big Data

5. IT: Be the Business
IT: Support the Business

6. IT Must Scale!
Dense Scalable Performance Network Bottlenecks Power Costs
Security Data Storage Interoperability

7. Scaling the Cloud with Intel®
Dense Scalable Performance Network Bottlenecks Power Costs
High Temperature Ambient (HTA)
Leadership
Intel® Node Manager
Performance
I/O Intel® 10GbE
innovations Unify LAN and Storage traffic
Exceptional
Performance
per Watt*
Security Data Storage Interoperability
Trusted Security
AES-NI, Intel ® TXT Storage Efficiency:
Dedup, Thin Provisioning Intel® Cloud Builders
SSD
Open, Industry Standards
McAfee Cloud Storage Architecture:
Security Platform Big Data, Distributed
Storage
1: Performance comparison using best submitted/published 2-socket server results on the SPECfp*_rate_base2006 benchmark as of 6 March 2012. Configuration
2: Performance comparison using SPEC_Power results published as of March 6th, 2012.

8. Intel Integrated I/O Up To 30% Latency Reduction
PCI Express 3.0 2X Bandwidth
10 Gb Ethernet 10X Network Bandwidth
Up to 2.3X I/O Performance
Intel® Data Direct I/O
Get to Your Data Faster with Intel® Integrated I/O

9. Previous Generation I/OIntel® Integrated I/O
3
2 1 Intel®
1 Intel® Data Direct I/O Intel® Integrated I/O
Integrated I/O
Reduces latency
Greater than 2x faster3 Reduces latency by 30%1 by up to 30%1
PCI Express* 3.0
PCI Express* 3.0
2x greater bandwidth2
Separate I/O Hub 2x greater bandwidth2
PCI Express* 2.0
Improve I/O bandwidth up to WITHOUT Intel® WITH Intel®
4 Data Direct I/O Data Direct I/O
3X with Intel® Integrated I/O
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information
and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.
1 Source: Intel internal measurements of average time for an I/O device read to local system memory under idle conditions comparing Intel® Xeon® processor E5-2600 product family (230 ns) vs. Intel® Xeon® processor 5500 series (340 ns). See notes in backup for configuration details
2 Source: /www.Pcisig.Com/news_room/november_18_2010_press_release/
3 Up to 2.3x I/O performance is 1S with a Xeon processor 5600 series vs. 1S Xeon Processor E5-2600 data for L2 forwarding test using 8x10GbE ports .See notes in backup for configuration details

10. Power Costs: High Temperature Ambient
Platform designs
Airflow
Savings in Air Conditioning costs

11. Smart Data Center Management
Intel® Node Manager and Intel® Data Center Manager
Tools to Control System Power With Growing Ecosystem
Monitor Limit
Restrict maximum
Track actual
node power to
power usage
increase rack
directly from the
density with
server
confidence
Optimize Survive
Use power data and Automatically reduce
limiting to place power to extend
workloads for operations during
maximum efficiency power events

12. Enabling Open, Interoperable Solutions
Intel® Cloud Builders
*Other brands and names are the property of their respective owners.
www.intel.com/cloudbuilders

13. What is Big Data?
Traditional Data Big Data
Volume Gigabytes to Terabytes Petabytes and beyond
Velocity Occasional Batch – Complex Event Processing Real-Time Data Analytics
Variety Centralized, Structured i.e. Database Distributed, Unstructured Multi-format

14. Big Data: Volume, Velocity
Distributed Storage In Memory Analytics
Architecture
Application Servers
Metadata Storage
Servers Servers
Search and Analysis of 53 Million
Customer Records:
From 2-3 Hours to 2-3
Seconds!1
*Other brands and names are the property of their respective owners.
1: Hilti Corporation case study

15. Deep Collaboration with Cloud Leaders
Improved Energy
Security Efficiency
More Lower
Performance TCO
* Other names and brands may be claimed as the property of others

17. This slide MUST be used with any slides removed from this presentation
•
Legal Disclaimers
All products, computer systems, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice.
• Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across
different processor families. Go to: http://www.intel.com/products/processor_number
• Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from
published specifications. Current characterized errata are available on request.
• Intel® Virtualization Technology requires a computer system with an enabled Intel® processor, BIOS, virtual machine monitor (VMM). Functionality,
performance or other benefits will vary depending on hardware and software configurations. Software applications may not be compatible with all
operating systems. Consult your PC manufacturer. For more information, visit http://www.intel.com/go/virtualization
• No computer system can provide absolute security under all conditions. Intel® Trusted Execution Technology (Intel® TXT) requires a computer system
with Intel® Virtualization Technology, an Intel TXT-enabled processor, chipset, BIOS, Authenticated Code Modules and an Intel TXT-compatible
measured launched environment (MLE). Intel TXT also requires the system to contain a TPM v1.s. For more information, visit
http://www.intel.com/technology/security
• Requires a system with Intel® Turbo Boost Technology. Intel Turbo Boost Technology and Intel Turbo Boost Technology 2.0 are only available on
select Intel® processors. Consult your PC manufacturer. Performance varies depending on hardware, software, and system configuration. For more
information, visit http://www.intel.com/go/turbo
• Intel® AES-NI requires a computer system with an AES-NI enabled processor, as well as non-Intel software to execute the instructions in the correct
sequence. AES-NI is available on select Intel® processors. For availability, consult your reseller or system manufacturer. For more information,
see http://software.intel.com/en-us/articles/intel-advanced-encryption-standard-instructions-aes-ni/
• Intel, Intel Xeon, the Intel Xeon logo and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United
States and other countries. Other names and brands may be claimed as the property of others.
• Copyright © 2012, Intel Corporation. All rights reserved.

18. This slide MUST be used with any slides with performance data removed from this presentation
Legal Disclaimers: Performance
• Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured
by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of
information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance
of Intel products, Go to: http://www.intel.com/performance/resources/benchmark_limitations.htm.
• Intel does not control or audit the design or implementation of third party benchmarks or Web sites referenced in this document. Intel encourages all of its customers to
visit the referenced Web sites or others where similar performance benchmarks are reported and confirm whether the referenced benchmarks are accurate and reflect
performance of systems available for purchase.
• Relative performance is calculated by assigning a baseline value of 1.0 to one benchmark result, and then dividing the actual benchmark result for the baseline platform
into each of the specific benchmark results of each of the other platforms, and assigning them a relative performance number that correlates with the performance
improvements reported.
• SPEC, SPECint, SPECfp, SPECrate. SPECpower, SPECjAppServer, SPECjEnterprise, SPECjbb, SPECompM, SPECompL, and SPEC MPI are trademarks of the Standard
Performance Evaluation Corporation. See http://www.spec.org for more information.
• TPC Benchmark is a trademark of the Transaction Processing Council. See http://www.tpc.org for more information.
• SAP and SAP NetWeaver are the registered trademarks of SAP AG in Germany and in several other countries. See http://www.sap.com/benchmark for more information.
• INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS”. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS
GRANTED BY THIS DOCUMENT. INTEL ASSUMES NO LIABILITY WHATSOEVER AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO THIS
INFORMATION INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT,
COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT.
• Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured
by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other sources of information
to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel
products, reference www.intel.com/software/products.
• Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and
MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to
vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product
when combined with other products.
18

19. Expanding the Intel® Xeon® Processor Family
Intel Continues to Drive Micro Server Development
Broad Industry Support with Systems Featuring Both Performance & Small Cores
*Other brands and names are the property of their respective owners.

20. Strong Ecosystem on Intel® Security Technologies
Encryption Growth with Intel TXT Ecosystem Ramp
Intel® AES-NI Broad
80%+ of Market
HTTPS AES Requests Have Increased by 60% in Coverage
Server
the Last 11 Quarters1
Market and
Intel® AES-NI: Growing
Enables Ubiquitous Encryption
Open
Source Plus Policy &
Compliance SW
Support
Forecast
H2'11 H1'12 H2'12
TXT Ready Servers TXT Ready VMM’s
*Other brands and names are the property of their respective owners.
1 Source: Akamai Second Quarter 2011 ‘State of the Internet' Report. See details and
report at: http://www.akamai.com/html/about/press/releases/2011/press_102411.html