1. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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How Industry and Market
Sense Making Communicates
Strategic Intelligence
A Complimentary Webinar from Aurora WDC
12:00 Noon Eastern /// Wednesday 2 April 2014
~ featuring ~
Angelique Hedberg Derek Johnson

2. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Angelique Hedberg
Angelique Hedberg is Senior Corporate Strategy Analyst at RTI International, one of the
world’s leading research institutes. Her primary responsibilities include environmental
scanning and analyses of competitor performance to inform the growth, business
development, and client relationship management strategies. She brings a unique
perspective to intelligence and the dynamics of collaboration and knowledge sharing as a
result of 10 years of experience across market intelligence, business development
planning, sales and operations training, and pipeline management. Angel is a certified
competitive intelligence professional with certificates from the Fuld-Gilad-Herring
Academy of Competitive Intelligence and the Institute for Competitive Intelligence.
The Intelligence Collaborative is the online learning and networking
community powered by Aurora WDC, our clients, partners and other friends
and dedicated to exploring how to apply intelligence methods to solve real-
world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora at http://AuroraWDC.com – see you next time!

3. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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α Use the Questions pane on your
GoToWebinar control panel and all questions
will be answered in the second half of the
hour.
α You are welcome to tweet any comments on
Twitter where we are monitoring the
hashtag #IntelCollab or eavesdrop via
http://tweetchat.com/room/IntelCollab
α Slides will be available after the webinar for
embedding and sharing via
http://slideshare.net/IntelCollab
α To view the recording and download the PPT
file, please register for a trial membership at
http://IntelCollab.com.
Questions, Commentary & Content

4. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Agenda
► Link intelligence to strategic objectives
► Make intelligence relevant
► Build the infrastructure that enables the
creation of intelligence

5. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Link to Strategy
►Darwin: It’s survival of the fittest

6. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Build the Network
►It’s what you know AND who you know
►Internally and externally
►Be an active participant

7. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Tell a Story
►Data – Unconnected pieces of
information
Nice to know, but so what!
►Information – Increased knowledge derived
by understanding the relationships of data
Interesting, but how does it relate to what I do!
►Intelligence – Organizing the information to
fully appreciate the implications and impact
Oh really, then we better do something!

8. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Business
Take it to Your Audience
Competitor Strategic
aka market or competitive
Other: customer, tactical, technological, financial,
economic, marketing, etc

9. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Humanize It
►Create and share insights that span
disciplines, divisions, and operational silos
►Identify areas of potential collaboration,
synergy, growth
►Collect human intelligence from staff,
organization-wide
►Document potential areas needing
improvement

10. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Make it Visual
►Establish clearinghouse that provides
access to intelligence and insights
appropriate for general consumption
►Focus on turning external
information into the intelligence
required for tactical or
strategic decisions
Knowledge gives us the capacity to act.

11. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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“I have a simple but strong belief. The most
meaningful way to differentiate your company from
your competition, the best way to put distance
between you and the crowd is to do an outstanding
job with information. How you gather, manage, and
use information will determine whether you win or
lose. There are more competitors. There is more
information available about them and about the
market, which is now global. The winners will be the
ones who develop a world-class digital nervous
system so that information can easily flow through
their companies for maximum and constant
learning.”
- Bill Gates

12. The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
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Thank you!
Now how about a little Q&A?
Email: ahedberg@rti.org
The Intelligence Collaborative is the online learning and networking
community powered by Aurora WDC, our clients, partners and other friends
and dedicated to exploring how to apply intelligence methods to solve real-
world business problems.
Apply for a free 30-day trial membership at http://IntelCollab.com or learn
more about Aurora at http://AuroraWDC.com – see you next time!
Angelique Hedberg