Currently, most card transactions in Europe originate from three major markets, the UK, France and Germany. Extreme differences exist in Europe in terms of cards usage. While Norwegians use a payment card almost daily, Greeks make it less than once a month, on average.

1. CONSUMER MARKETS AND CARD PAYMENTS IN EUROPE, 2015
by Inteliace Research
December 2015
Version: z1
LOOSE SLIDES

2. Inteliace Research
CARDPAYMENTSINEUROPE,2015
Source: Eurostat, SFSO, SSB, Inteliace Research
Consumer markets in Europe can be divided in few groups based on the number of
households and their wealth
2
Germany
France
United Kingdom
Italy
Spain
Poland
Netherlands
Romania
Belgium
Czech Republic
Sweden
Greece
Hungary
Portugal
Austria
Switzerland
Bulgaria
Finland
Denmark
Norway
Slovakia
Ireland
Croatia
Lithuania
Slovenia
Latvia
Estonia
0
10
20
30
40
50
60
70
80
0 5 10 15 20 25 30 35 40 45
Average number of persons per
household, by country, 2014
Number of households, 2014, in million
GDPpercapita,2014,inEURthousand
Most wealthy consumers
but small markets
Medium size markets
with growth potential
Largest consumer
markets
2.8
2.7
2.7
2.7
2.7
2.6
2.5
2.4
2.4
2.4
2.3
2.3
2.3
2.3
2.3
2.3
2.2
2.2
2.2
2.2
2.1
2.1
2.0
2.0
Croatia
Ireland
Poland
Romania
Slovakia
Portugal
Spain
Belgium
Bulgaria
Greece
EU28 average
Czech Republic
Italy
Hungary
United Kingdom
Switzerland
France
Netherlands
Austria
Norway
Denmark
Finland
Germany
Sweden
Key consumer markets in Europe: consumer wealth vs. number of households, 2014

3. Inteliace Research
CARDPAYMENTSINEUROPE,2015
Currently, most card transactions in Europe originate from three major markets
3
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
13.5
8.9
4.4
3.2
2.8
2.4
2.1
1.9
1.6
1.5
1.5
1.4
1.0
0.7
0.7
0.7
0.5
0.4
0.3
0.2
UK
France
Germany
Netherlands
Spain
Sweden
Italy
Poland
Denmark
Norway
Belgium
Finland
Portugal
Switzerland
Ireland
Austria
Czech Rep.
Hungary
Estonia
Slovakia
782
432
316
110
128
83
145
38
62
65
68
43
62
49
37
40
15
9
5
7
159
81
134
32
68
22
74
36
9
14
22
9
19
16
6
12
11
9
2
5
Country#
Card payments value,
in billion EUR
Card payments volume,
in billion tx
Number of payment cards issued,
in million
Top 20 total: 50 2.5 t 739
As of 2014
Source: ECB, SNB, NB, Eurostat, Inteliace Research
TOP 20 European
markets = ~50 billion
transactions p.a

4. Inteliace Research
CARDPAYMENTSINEUROPE,2015
13.52
8.93
4.44
3.21
2.80
2.42
2.11
1.87
1.57
1.54
1.48
1.37
0.99
0.69
0.66
0.65
0.50
0.37
0.25
0.23
0.21
0.19
0.18
0.15
0.11
0
20
40
60
80
100
120
140
160
180
200
220
240
260
280
300
320
340
360
-6 -4 -2 0 2 4 6 8 10 12 14 16 18 20 22 24 26
Source: ECB, SNB, NB, Eurostat, Inteliace Research
Poland
Average annual growth in number of card payments (CAGR), 2010–2014, in %
Card payments landscape in Europe, 2014
xx
Total annual card
payments volume,
2014, in billion
AdvancedEarlystage
Averageannualcard
paymentspercapita,2014
Development stage of card payments varies significantly across Europe
Slovakia
PolandCzech Rep.
Romania
Hungary
Switzerland
Norway
Sweden
Denmark
UK
France
Germany
Austria
Italy
Spain
Netherlands
Ireland
Portugal
Belgium
Estonia
Developed
Fast growing CEE markets
Most advanced markets
Lithuania
Slovenia
Latvia
Finland
4
Greece

5. Inteliace Research
CARDPAYMENTSINEUROPE,2015
Extreme differences exist in Europe in terms of cards usage
5
302
278
251
250
209
193
190
144
135
132
99
96
95
85
77
74
63
60
54
53
49
48
43
37
35
11
10
Norway
Denmark
Finland
Sweden
UK
Estonia
Netherlands
Ireland
France
Belgium
EU average
Latvia
Portugal
Switzerland
Austria
Slovenia
Lithuania
Spain
Germany
Croatia
Poland
Czech Rep.
Slovakia
Hungary
Italy
Romania
Greece
The average number of card payments per capita p.a.
As of 2014
Source: ECB, SNB, NB, Eurostat, Inteliace Research
30 x
difference
12.7
12.1
11.0
8.5
8.1
7.9
6.6
6.5
6.1
6.0
6.0
5.0
4.7
3.8
3.5
2.8
2.7
2.4
1.9
1.6
1.4
1.2
1.2
1.0
0.9
0.8
0.3
Norway
UK
Denmark
Sweden
Ireland
Finland
Netherlands
France
Belgium
Switzerland
Portugal
EU average
Austria
Germany
Estonia
Spain
Slovenia
Italy
Latvia
Croatia
Czech Rep.
Slovakia
Lithuania
Poland
Hungary
Greece
Romania
38 x
difference
The annual value of card payments per capita, in EUR`000

6. Inteliace Research
CARDPAYMENTSINEUROPE,2015
6
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