This document summarizes the results of the third annual Twitter census study in the Nordic countries, which included Finland for the first time. Some key findings include:
- Over 63,000 Finnish Twitter accounts were analyzed, posting over 17 million tweets. The median user posted 10 tweets and had 6 followers.
- Only 25,965 accounts were considered "active" by having tweeted in the last 30 days. These active users had higher than average numbers of tweets, followers, and friends.
- The most common words used in profiles were related to Finland, Finnish language/culture, music, life, media, and sports.
- Tweets were unevenly distributed throughout the day and year, with
4. Method
4. Add 1. Get
friends and from Block
followers queue
3. Save Finnish? 2. Check
language
5. More on methodology
Finnish = writes primarily in Finnish
Excluded:
– No tweets
– Protected account
– Zero friends AND zero follower
Included
– At least one tweet
– Followed by, or following, at least one account
identified as Finnish
7. Language analysis
N-gram-based text-categorization
– Searches for three letter combinations in
words
– Considered stable
– Worse result with few tweets
– http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.53.936
7
24. Most common words in description:
finlandfinnishmusic love life media
suomen student sports girl hockey
helsinkiopiskelijasocial marketing
business toimittaja journalist
universityfootball
27. Which client is used to tweet?
FINLAND DENMARK SWEDEN
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
web Facebook Twitter for twitter for Tweet TweetDeck Instagram
Iphone Android button
30. The Graph!
Nodes sharing characteristics
(friends/followers) will cluster
Force directed layout
Repulsion, attraction, gravitation
Similar nodes will be close
Nodes from same cluster will be drawn
together
31. Whatdoes color x mean?
I don’tknow – youfindout!
(The clusters aremathematical –
butourexperience from Sweden
saisthattheyarevery relevant)
… but:
32. IT/business/media
manga/
anime
librarians
churches
sports
media & politics
entertainment